About PATA



Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, nearly 31 international airlines, airports and cruise lines, 61 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.

Since 1951 PATA has led from the front as the leading voice and authority on travel and tourism in the Asia Pacific region

  •  In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region.
  • The Association provides leadership and counsel on an individual and collective basis to its member organisations, comprising 87 government, state and city tourism bodies, nearly 31 international airlines, airports and cruise lines, 61 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
  • PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets
  • PATA’s events create millions of dollars of new business each year for its members
  • Thousands of travel professionals belong to 43 active PATA chapters worldwide and participate in a wide range of PATA and industry events.
  • The PATA Foundation contributes to the sustainable and responsible development of travel and tourism in Asia Pacific through the protection of the environment, the conservation of heritage and support for education.


PATA logos



On behalf of its members, PATA’s current strategic direction is to:

• Build the Business for members

• Provide valuable insights, forecasts and analysis help members make better business decisions

• To take a lead position on travel industry issues that need to be addressed




The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry.

In partnership with PATA’s private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region. 


PATA Timeline



Formal incorporation of Pacific Interim Travel Association (PITA) in Honolulu, Hawaii at the inaugural Pacific Area Travel Conference, January 10-15.


Adoption of a new name ‘PATA’ – Pacific Area Travel Association – at the second Pacific Area Travel Conference, attended by 75 delegates in Honolulu, Hawaii.


PATA launches its first consumer campaign aimed at trying to convince the American public to travel to the Pacific Area region. Consisting of a series of Pacific destination supplements in major metropolitan newspapers, this promotional effort attracted more than 11,000 consumer inquiries.



Establishment of first PATA Chapters in New Zealand and Hong Kong. The development of the chapter system was an effort to involve professionals in the travel and tourism industry who could not participate in PATA’s activities or attend annual conference and workshops, and to expand PATA’s presence in previously untapped markets.


Results of the Checchi Report, co-sponsored by PATA and produced by the Stanford Research Institute, were presented at the PATA Annual Conference. The report outlined the status of tourism in the Pacific region, both area-wide and individually by country. The report quickly became a blueprint for many NTO and travel planners.


With the help of PATA, the School of TIM (Tourism Industry Management) at the University of Hawaii becomes the first such institution to be established in the region. It sets the standard for other institutions in the Pacific Asia region to follow and marks the first step by PATA towards taking an active role in promoting education and training.



Establishment of the PATA Development Authority which, in its first year, created the PATA task force – a volunteer group of experts that provided a means of implementing Development Authority policy. Its first – and perhaps most famous – mission was to consider the viability of Chiang Mai as a second gateway for Thailand.


The first ever PATA Travel Mart was held in Manila. The highly successful and popular event was the brainchild of then-PATA Staff Vice President Gerald Picolla, who saw the potential of such marts to generate huge volumes of business for participating member organisations at a fraction of the cost of doing business on the road.


The first Travel Industry Executive Development Institute, later renamed Executive Development Institute for Tourism (EDIT), was launched in the summer of 1979 as a six-week programme jointly sponsored by PATA and the School of TIM.



Formation of the South Pacific Tourism Organisation which followed on from the Tourism Council South Pacific – a PATA initiative.


PATA Board of Directors approve the creation of the PATA Foundation, creating a new role for the association as a benefactor of culture and heritage policy by administering project funding.


PATA changes its name from Pacific Area Travel Association to Pacific Asia Travel Association to reflect the ever-increasing importance of Asia in commerce and world affairs.



Creation of Accelerated Marketing Program (AMP) to support member destinations affected by the Gulf War. This year also saw the first PATA Adventure Travel & Ecotourism Conference and Mart in Pokara, Nepal, as well as the PATA/WTO Human Resources for Tourism Conference in Bali, Indonesia.


PATA’s Code for Environmentally Responsible Tourism is adopted at the annual conference in Hong Kong. It followed PATA’s presence in the development of the Antarctic treaty. This year also saw CNTA join PATA as a government member.


Green Leaf program is launched, designed to encourage members to incorporate CERT (Code for Environmentally Responsible Tourism) into their operations, and becomes a centerpiece of PATA’s initiatives in the area of sustainable tourism. It was later integrated into the WTTC-run Green Globe programme (2000).


PATA HQ moves from San Francisco to Bangkok to be in the heart of its membership region.



PATA launches Project Phoenix, a global consumer communications campaign to re-invigorate travel and tourism in Pacific Asia. It came in response to the battering the travel industry and economies in the region had taken due to the September 11, 2001 terrorist attacks in the US, the wars in Afghanistan and Iraq, the Bali bombs and SARS.


PATA changes its Mission Statement to include tourism ‘to, from and within’ Asia Pacific, recognizing the importance of the region as a growing outbound market. This comes on the back of 2003’s decision to adopt the ‘Allied Partner’ concept, inviting local, regional and national tourist bodies outside PATA’s geographic region to gain access to Asia Pacific’s outbound markets.


PATA launches a relief fund in response to the December 2004 Indian Ocean Tsunami. This year also saw the PATA Board of Directors approve an amendment to the association’s Mission Statement to reflect concerns for responsible tourism.


With the support of CNTA, the PATA Beijing Office is set up – the first travel related international organisation officially registered in China.


PATA provides crisis communication training to Chengdu’s tourism industry just one month after the Sichuan earthquake, while the PATA Foundation grants a post-crisis Fund for Sichuan.



PATA celebrates 60 years with a series of competitions and activities, the highlight of which is the 60th Anniversary and Conference at the China World Hotel, Beijing from 9-12 April.