
This concept of "footprints" deals with those things we leave behind, good and bad, large and small, deep and shallow, either temporarily or permanently. It goes beyond the mere physical ‘mark in the sand’ however and includes the impressions we make upon other beings and entities be they corporations, individuals, communities or even whole nations, and impressions others leave on us.
‘Footprints’ refers to all impacts, and therefore covers issues that may appear in other guises, under umbrellas such as ‘green & clean’, ‘responsible travel’, ‘social responsibility’, ‘sustainability’, ‘energy demand’ and so-on. Rather than measuring and comparing across an industry or within a sector of that industry however, our aim is much simpler.
Through these pages we aim to bring tips, ideas and the experiences of others so that you can adopt ideas and practices that make sense to you in improving your own relative performance. It doesn’t really matter what your position is right now, as long as it improves over time and your footprints become lighter, smaller and much, much more positive.
There are, after all, many shades of green!
Over time, and with your suggestions and additions, our efforts will expand and evolve to bring the best practices to the fore in what is a highly diverse, extensive and sensitive issue - the future of our planet and all creatures that call it home.
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