Executive Board

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As the immediate past Dean of the Faculty of Global and Community Studies at Capilano University, current Dean of Fine and Applied Arts, and Director, International, Dr. Bottrill oversees a wide and complex portfolio of university internationalization, international projects and partnerships, tourism and hospitality, film, animation and design programming. He has taught a wide array of tourism topics including destination development, sustainability, marketing, and entrepreneurship at universities in Canada, New Zealand, the USA, and Austria.

Along with a PhD in tourism network and destination development from Victoria University of Wellington, New Zealand, he has extensive applied industry experience having completed over 50 tourism management and development projects around the globe. These have included new product feasibility analysis, marketing strategies, resource assessments, and multiple stakeholder engagement processes. He has also presented on tourism-related topics ranging from Olympic preparedness to community tourism development at conferences and forums in China, Canada, Russia, Finland, New Zealand, Vietnam, Malaysia, India, and Cambodia.

Dr. Bottrill’s first experience with PATA was as a conference volunteer in Vancouver in 1995. He joined PATA in 2011 and has participated in a wide array of roles. He has served as the Chair of the Human Capital Development (HCD) Committee and Vice Chair of the Sustainability and Social Responsibility Committee since 2014, and he has also been a Trustee of the PATA Foundation for the past three years. During his tenure as committee Chair and Vice Chair, Dr. Bottrill initiated a revision of both committee terms of reference, rebuilt committee membership, and led the formation of action plans which have seen many initiatives begin and come to fruition. In his role as HCD Chair, he also facilitated highly successful Youth Symposiums in Phnom Penh, Chengdu, and Bangalore, Guam, Sri Lanka, and Macau.

Dr. Bottrill is also the Director of the acclaimed PATA supported Vietnam Community Tourism project aimed at protecting ethnic hill tribe culture through tourism, and last year he led a PATA study on Indigenous Tourism and Human Rights.

Soon Hwahas some 40 years of extensive experience in the Asia Pacific tourism and hospitality industry.

After a long and successful corporate career, he founded Asia Tourism Consulting to provide advisory and consulting services to commercial and not-for-profit enterprises.

Currently, he is consulting for a major development project in Yunnan to enhance two-way tourism between Yunnan and ASEAN in the One Belt, One Road initiative. As part of paying forward, he is providing pro-bono services in mentoring startups and university students in his alma mater besides serving in several social committees.

He started the Hertz Asia Pacific office in Singapore in 1993. As Vice President – Asia, he built a comprehensive regional network, reinforcing Hertz ‘s position as global market leader. He spent 3 years in Shanghai from 2007 to 2010 and opened the first 100% foreign owned car rental company in China.

After Hertz, as Regional Director – Asia Pacific, he helped Blacklane GmbH established the Singapore regional office and built a service network covering some 80 cities. Blacklane is a new tech professional chauffeur drive service provider offering rides in some 300 cities and 60 countries globally.

Prior to Hertz, he was Regional Manager – South East Asia for Air New Zealand, GM Marketing of Mansfield Travel and Deputy GM Avis Singapore.

A Bachelor of Business Administration graduate of the National University of Singapore, he is also a Fellow of the Chartered Institute of Marketing UK and attended the Stanford Executive Program.

Soon Hwa’s long association with PATA dated back to 1996 and had served in various capacities over the years. Presently serving as Vice Chairman of PATA as well as Chairman of the PATA Singapore Chapter. Recipient of the PATA Life Member Award in 2018 and PATA Award of Merit in 2008.

Recognised as one of TTG Asia’s 45 Trendsetters for successfully organising the inaugural SG Tourism Leaders Forum. The Forum, with speakers from STB and NTUC, brought together, for the very first time, 8 other industry association leaders and members to promote cross sector collaboration under the theme of “Power of One”.

Ms. Maria Helena de Senna Fernandes came on board the Marketing Department of the Macao Government Tourism Office (MGTO) in 1988, and throughout the years organized many local and overseas tourism exhibitions, conferences, seminars, marketing, and promotional activities of different scale. She became one of the two Deputy Directors in September of 1998, where she continues to be highly involved in the marketing and promotion of Macao as a tourism destination. Ms. Fernandes was appointed as Director of MGTO in December of 2012. In 2016, Ms. Fernandes was awarded the Medal of Merit – Tourism by the Macao Special Administrative Region Government.

She concurrently serves as Coordinator of the Tourism Crisis Management Office of the Macao SAR Government and is member of the Tourism Development Committee, Committee for the Development of Conventions and Exhibitions, Economic Development Committee, Cultural Advisory Committee, Committee of Cultural Industries, Urban Planning Committee, among others, of the Macao SAR Government.

Sarah leads the Destination Marketing Sales team at TripAdvisor, for the Asia Pacific region. The team is focused on working with and supporting all tourism boards in Asia Pacific, as well as helping local hospitality businesses better understand the impact of digital on their business. Under Sarah’s leadership, the Asia Pacific team launched the first TripAdvisor’s Destination Academy, a three-day Digital Boot camp for government organisations and the CEO Challenge, a regional campaign that supports the discovery of less well-known destinations in the region.

Prior to her current role, Sarah was based in TripAdvisor’s London office as part of the Destination Marketing Sales team and was responsible for the European, Asian and African markets. During that time, she worked closely with key clients such as South Africa Tourism and Greek National Tourism Organization, sharing best practices with industry partners. Her work with South Africa Tourism on its first global strategic partnership was featured in the recent UNWTO E-Marketing Handbook.

Prior to joining TripAdvisor, Sarah held MICE and international marketing positions at the Hong Kong Tourism Board and Visit Flanders, where she worked with industry partners drive awareness of both destinations. Sarah was a senior executive at Cesar Ritz Colleges in Hong Kong before that.

Born and raised in Hong Kong SAR, Sarah has also lived in Beijing and Australia and is fluent in Mandarin and Cantonese, giving her a deep understanding and appreciation of the region.

Bill Calderwood is an experienced senior tourism executive with over 30 years experience in running major organizations, and global networks, across the government, private and NGO sectors in the Asia Pacific region. Having extensive experience in Australia and overseas in international inbound tourism, wholesaling, retail, marketing, regional development and strategic planning, he also has an established global network in the tourism industry, airlines and government sectors.

During 2011 he initiated the restructure of PATA as interim CEO of the Pacific Asia Travel Association (PATA) as well as being Chairman of Tourism Tropical North Queensland.

His extensive career has seen him lead as CEO, major travel retail, wholesale and tourism attractions throughout the Asian Pacific region, including Contiki Holidays, Traveland, and Skyrail, as well as heading up TTNQ, a major regional tourism organisation in Australia.

Significantly he has extensive experience in international tourism management from his time at Tourism Australia where he was responsible for the global operations controlling 13 international offices. His extensive experience and contacts in the ASEAN region provided him the opportunity to interact at senior government levels across the region.

As the founder of The Ayre Group Consulting, he has consulted internationally to various federal, state and regional government bodies, and private companies, on tourism strategic development, association management and economic development, and is recognized for his ability to deliver relevant insights that comes from his considerable on the ground practical experience. This has included assignments for ASEAN, Bhutan, Nepal, Macau, and China.

He has also served on various government review committees, and tourism boards including PATA; ATEC; QTIC; Sustainable Tourism, ATDW, ASCOT, and various private companies, as well as being a speaker at many international tourism conferences and a government delegate to ASEAN tourism forums.

Jennifer Chun is the Hawai‘i Tourism Authority’s Director of Tourism Research. She joined HTA in 2014 as Tourism Research Manager. She has analysed tourism data in Hawai‘i for more than 20 years.

Jennifer leads HTA’s Tourism Research Division, which provides strategic analytical information about Hawai‘i tourism and conducts special research that supports the state’s marketing and product development efforts, planning by industry partners, and policy making.

Prior to joining HTA, she was the practice Director at Hospitality Advisors LLC, Hawai‘i’s leading hotel, tourism, and real estate consulting firm and was formerly a member of PricewaterhouseCoopers LLP’s Global Hospitality & Leisure Industry Group.

Jennifer previously assisted PwC’s Honolulu High Tech Practice and Japanese Business Practice clients, including start-up companies and CFO Outsourcing services. Jennifer has a wide variety of engagement experiences including 1031 exchange, market studies, litigation support, forensic accounting and foreclosure support for the hospitality industry, including tourism, resorts, lodging, food and beverage, attractions, golf courses, real estate, development and transportation.

A native of Guam, Jon Nathan “Nate” Pangilinan Denight is the Vice-President of TV and Digital for Sorensen Media Group, the western Pacific’s largest broadcast media company. He heads ABC 7 and FOX 6, as well as the Pacific News Center (PNC). Denight is also the President and owner of Revolution Corporation, a consulting firm specializing in tourism and digital marketing. In addition, he serves on the board for the Mark V Pangilinan Trust, one of Guam largest commercial real estate groups.

From 2015 to 2019, he served as President and CEO of the Guam Visitors Bureau (GVB), and also as the GVB Deputy General Manager from 2011 to 2014. During his time at the Bureau, Guam reached its four best years in tourism history with over 1.5 million visitors annually through efforts to grow and diversify Guam’s source visitor markets. GVB also won numerous awards, most notably the US Department of Commerce President’s “E” Award. Denight is the recipient of the 2017 Reina A. Leddy Guam Young Professional of the Year Award by the Guam Chamber of Commerce.   

Denight earned a bachelor’s degree in commerce from Santa Clara University in California in June 1999. He has developed marketing campaigns and events for some of Guam’s largest businesses and brands in different roles, as well as created several TV shows and publications including RevTV and Uno Magazine. While he enjoys travel and sports, Denight’s biggest passion is living on Guam with his wife Lana, daughter Luna, and his dog Cali.

Vinoop Goel is the Asia-Pacific Regional Director of Airports & External Relations for IATA. He is based at their Asia Pacific regional office in Singapore. Vinoop leads a team that is responsible for all IATA’s activities in the Asia-Pacific region relating to Airport Regulation & Operations, Passenger Facilitation & Experience, Baggage, Ground handling, Cargo Supply chain, Security and Fuel Supply. In addition to this, Vinoop also heads the Member & External Relations department for the region that is responsible for IATA membership and government policy issues such as environment, taxation and aviation regulatory matters.

Vinoop has a degree in Computer Science and Engineering from IIT, Delhi in India. He has more than 25 years of aviation industry experience including a 15-year stint in Japan and has been with IATA since 2005.

Shahid Hamid FIH, in his 40 years of services to the tourism and hospitality industry in Bangladesh, has had the opportunity of being a fellow affiliate of an impressive number of international travel-based associations, including Institute of Hospitality UK as Fellow, Cornell Hotel Society (CHS), Pacific Asia Tourism Association (PATA) Bangladesh Chapter, SKAL International Bangladesh, and Bangladesh International Hotels Association (BIHA).

Shahid started his career in 1978 with Hotels International Limited (HIL), the public limited company that commenced the journey of Pan Pacific Sonargaon Hotel, and his dynamism quickly gained him a series of strategic posts such as Director Sales & Marketing, Asst. General Manger, and Acting General Manager of the hotel. While serving Pan Pacific Sonargaon, he also accomplished global assignments in Gold Coast, Australia and Vancouver, Canada.

While he hadn’t set out as a youth to conquer the world of hospitality, his experience made him passionate about the work and he eventually earned himself a Post Graduate Diploma from Cornell University, New York, USA.

Over the years, he also operated BRAC Center Inn, Hotel Sarina and, currently, Dhaka Regency Hotel & Resort as Executive Director. The Bangladesh Hotel & Guest House Owners Association awarded him as the “The Best Hotelier” of the Year 2005 and, in 2017, he received the Lifetime Achievement Award for his long contribution in tourism and hospitality industry in Bangladesh.

Shahid also has a Post Graduate Degree in Public Administration from University of Dhaka.

Benjamin Liao is an architecturally-trained hotelier, current chairman of Forte Hotel Group and a board supervisor of Howard Plaza Hotels. Active in Taiwan tourism, he is a PATA Chinese Taipei delegate, and a director in the Taiwan Tourist Hotel Association.

Born into a construction and hotel management family, after graduate school he returned to Asia and became involved in the family business. He incorporates over ten years of hotel experience into design development as well as leads operation teams to improve the customer experience through design-oriented solutions.

His Orange Hotel Ximen Project was short-listed for the Asian Hospitality Design Awards 2014, as well as awarded the bronze level by Sustainable Travel International. Supporting local events such as Simple Life and TIQFF film awards, he hopes alternative lifestyle and value may diversify the local community culture and build a stronger society.

Through continual observation and research in the tourism field, Benjamin finds innovative solutions related to sustainability and other current market trends. Bridging the gap among employees, hotel guests, and neighborhoods, his plans to evolve the hotel management company will provide a new scheme of advancement through the disruptive opportunities we face today, such as with IoT and smart technology.  By organizing the PATA x WCIT 2017’s side event – Smart and Sustainable Tourism Symposium he looks forward to evolving hospitality industry continuously to meet new global challenges.

Benjamin Liao currently also acts as Deputy Secretary General of PATA Chinese Taipei Chapter and co-chair of Travel Massive Taipei Chapter.

Luzi Matzig was born in St. Gallen, Switzerland and graduated from the Verkehrsschule St. Gallen, Switzerland with a major in Transportation.

He started his career working for Swissair ground operations in Zurich, Switzerland followed by postings in London, U.K., and then in Berne, Switzerland. He moved to Thailand in 1971, and worked for Diethelm Travel in Bangkok, where he served as General Manager and was later on promoted to Group Managing Director with responsibility for operations in Cambodia, Laos, Malaysia, Myanmar, Vietnam and Yunnan/China.

He started his own company, Asian Trails Ltd., in September 1999 and currently holds the position of Chairman.  The Asian Trails Group has 33 offices with 600-plus staff in Thailand, Cambodia, China, Indonesia, Laos, Malaysia, Myanmar and Vietnam.

Aside from managing Asian Trails, Luzi is also involved in various ventures in the cruise and hotel industry, namely Cruise Asia Ltd., operating 3- and 6-night river cruises on the RV River Kwai (10 cabins) in Kanchanaburi, Thailand; the Paradise Ko Yao Boutique Resort and Spa on Yao Noi island near Phuket, Thailand; the Legend Chiang Rai Boutique Resort and Spa in Chiang Rai, North Thailand; the Paradise Beach Samui Resort on Samui Island, Thailand; the SUNSET HOUSE, a 4-bedroom villa in Luang Prabang, Laos, located on the Mekong River; and the Royal Sands Koh Kong on Koh Kong Island, Cambodia

Luzi is an avid aviation enthusiast.  He has also ventured in establishing VIP Jets Ltd., operating executive air transport by a Cessna Citation Mustang C-510 twin-jet to destinations anywhere in Asia.

Luzi is currently serving as Vice President of Swiss-Thai Chamber of Commerce.  He served as President of Swiss-Thai Chamber of Commerce for 2.5 years.  He also served as Chairman and Vice Chairman of PATA Thailand Chapter.

Henry Oh, Jr is a Chairman of Global Tour, Ltd, first private travel agent in Korea, established in 1960.  Global Tour offers travel assistant for Korean outbound and act as a tour operator for inbound market as well of handling conference management and sports management service.

As a Korea’s sports market leader and authorized travel company, Global Tour has been providing professional services for Korean Olympic Committee, Korean Sports Association and other individual sports association.

Global Tour has been awarded “The Best Performance Award Korea” in numerous times, “Tourism Pioneer” award by ITB Berlin and “20 Million Dollar Award” by Korean government.

Henry is serving as Chairman of Global Tour since 2015.  Also, served Executive Board Member for PATA and President of SKAL Club of Seoul in 2010.  Currently, elected as a President of KATA (Korea Association of Korea Travel Agents).

Josefa Tuamoto is the CEO of Tourism Solomons and the former CEO of Tourism Fiji. Having been involved in the tourism industry for over 20 years, he helped drive tourism to become a mainstay of the Fiji economy through the Fiji Me campaign, which set new records in visitor arrivals and spend in the country.

He also helped the destination to cultivate and build on the new emerging markets such as China, India and other Asian destinations. With a passion for responsibly managing environmental impacts on small pacific economies that rely on tourism, Josefa’s current focus is to build a tourism industry in the Solomon Islands that is high value and sustainable for both the immediate and long term.

Jo have served as the former Vice Chairman of the South Pacific Tourism Organisation (SPTO) and was active in many national institutions.

Jo was educated at the University of the South Pacific with a BSc & GCED and MBA from the University of Wales Aberystwyth. He also attended a number of short courses including Managing Change at Harvard Business School and Wharton School of Business. He was also part of the PATA – University of Hawaii – EDIT program.

Dr. Vong Chuk Kwan, Fanny, holder of Bachelor and Master’s degrees in Business Administration from the University of Macao, completed her doctoral study at Stockholm University, Sweden and Instituto Superior de Ciências do Trabalho e da Empresa (ISCTE) in Portugal. Her PhD degree was awarded by ISCTE.

She was a lecturer at the University of Macao before joining Institute for Tourism Studies (IFT) as Vice-director of Tourism College; she is currently the President of the Institute. Institute for Tourism Studies (IFT) is a public institution of higher education in Macao that offers degree programmes and professional training in tourism and hospitality, and is under the direct governance of the Secretary for Social Affairs and Culture of the Government of Macao Special Administrative Region. The Institute has won international acclaims for the quality of its programmes, established a vast international network and built good relationship with the local industry.

Dr. Vong has participated in numerous tourism research and training projects initiated by the local government and intergovernmental organizations such as United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), United Nations Educational, Scientific and Cultural Organization (UNESCO) and United Nations World Tourism Organization (UNWTO).  She sits on Macao SAR Government’s Tourism Development Committee, Cultural Industry Committee, Talent Development Committee, and Higher Education Committee.

The PATA Face of the Future 2019 winner, Flori-Anne was appointed by Honorable Governor of Guam, Lourdes Leon Guerrero as the Youth Representative to the Guam Visitors Bureau Board of Directors.  Flori-Anne currently is employed as a Marketing Specialist at ASC Trust, the largest provider of retirement plan management services in Micronesia.