WHY ‘GROWTH HACKING’?
Growth is the life-blood of any company. In our unpredictable and fast-moving world, the dynamism of growth hackers is essential for any business to stay ahead of its competitors and revolutionise the future of their industry. Because if a company is not growing, it is essentially dying.
Considered the new identity of marketers in our exponentially growing world, growth hackers are proactive, creative, efficient, successful and focused individuals who experiment and re-work traditional marketing and sales strategies to centre on growth.
With tools that are simply not included in the average marketing degree course, growth hackers tap into new markets, software and the intangible commodities of the online and unexplored world. They redefine products and distribution to increase a company’s customer loyalty, development and retention – the competitive advantage of some of the biggest names across industries from Airbnb to Instagram.
PATACADEMY-HCD: GROWTH HACKING – THE MOST EFFECTIVE WAY TO GROW YOUR BUSINESS EXPONENTIALLY
Join us at the next PATAcademy-HCD programme on December 6-8, 2017 to learn how to apply the concept of growth hacking to your business or destination in order to strengthen your competitive advantage in the market.
The three-day programme will empower you with the tools and principles to apply growth-hacking as a quick-acceleration tool for your business or destination, including:
- Understanding the philosophy of growth-hacking and how it differs from traditional marketing
- Developing a growth-oriented business mindset
- Learning the growth-hacker’s tools and tricks of the trade through case studies
- Identifying the best time and approach to experiment with growth-hacking strategies
- Optimising your current assets to develop a growth-hacking strategy
- Finding your marketplace, identifying your ideal customer and mastering the customer retention funnel
- Knowing your growth hacking identity and applying a unique, personalised strategy
SITE VISIT TO BANG LAMPHU COMMUNITY
Explore the “Hollywood of the Past of Thailand” and hidden gems in Bang Lamphu
Located right in the centre of Rattanakosin island, this area was once known as the commercial centre of Bangkok. Similar to today’s Siam Square, it was the hub of shopping and entertainment and was frequented by celebrities and locals. It became a bustling multicultural district where many ethnics and races resettled here including Thais, Muslims, Chinese and Mons.
PATA Members: USD1,000
Chapter Members: USD1,200
For enquiries and further information
Please email HCD@PATA.org.
VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD.
Please contact: Mr Jetnarin Unlum, Sales Coordinator
Tel: +66 (0) 2309 3939 ext 3734 Fax: +66 (0) 2309 3900 E-mail: email@example.com
PATA Engagement Hub
Meeting Place for Engaging Content
The Association’s PATA Engagement Hub at PATA Headquarters in Bangkok. The space with extensive city views has been designed for seminars, training sessions, webinars and social gatherings. The Engagement Hub has already been used for the PATA Rapid Recovery Taskforce launch, the PATA Engagement Hub launch event, members and industry events and PATAcademy-HCD.
Pacific Asia Travel Association (PATA) 28th Floor, Siam Piwat Tower, 989 Rama 1 Road, Pathumwan, 10330
Tel: 662 658-2000
VIE Hotel Bangkok
PATAcademy-HCD’s official accommodation partner, VIE Hotel Bangkok; MGallery by Sofitel is a luxury design hotel, conveniently located in the heart of the city, consisting of 154 duplex and spacious rooms & suites.
Just steps away from the BTS Skytrain Ratchathewi station and within walking distance of a range from budget to luxury shopping malls such as Siam Paragon, Platinum Mall and MBK.The hotel offers unrivalled services and facilities including VIE’s own bath amenities, free in-room Wi-Fi and public areas rooftop swimming pool, La VIE – Creative French Cuisine, trendy YTSB Japanese Sushi bar; VIE Spa; fitness club at WE Signature; meeting and wedding venues.
Recognitions and awards include “Best Boutique Hotel”, “Trendy Hotel in Asia”, “Best Urban Hotel”, “TripAdvisor’s Excellence of the year 2012 & 2016”, 7 consecutive years of “Thailand Tatler Best Restaurants 2010 – 2016”, “The Expedia® 2013 – 2014 Insiders’ Select™ List”, Now Travel Award 2012 – 2015 and World Luxury Hotel Awards 2014 and 2016.
Deluxe King Bed/38-41 sq.m. (Single occupancy) THB 4,200.00 net per night including breakfast and internet
Deluxe King Bed/38-41 sq.m. (Double occupancy) THB 4,700.00 net per night including breakfast and internet
Net, inclusive of 10% service charge and 7% VAT
Limousine Service (Airport to Hotel or Hotel to Airport)
Toyota Camry THB 1,500 net per way per car
Mercedes Benz E Class THB 2,200 net per way per car
Van Commuter THB 2,500 net per way per van
Dr. Ben Salt
The Fundamentals of Growth Hacking
Former Global Head of Content and Social
Creating Breakthroughs Guest Experience Maps (GEMs)
Leveraging Marketing and AdTech to reach your audience digitally
Managing Director and VP
Growth Hacking in Advertising and Why We Have This Complex Environment