2012 PATA Annual Conference

April 21 - 22, 2012

The Royale Chulan, Kuala Lumpur

Malaysia

OVERVIEW

Selamat Datang …. Welcome to Malaysia

On behalf of the Pacific Asia Travel Association (PATA), the Ministry of Tourism, Malaysia, and Tourism Malaysia, it gives me great pleasure to invite you to attend the 2012 PATA Annual Conference (PAC2012), April 21-22. The conference will address the theme “Building the Business Beyond Profits” and will feature some of Asia’s most acclaimed and conscientious entrepreneurs. The speakers, all Next Gen thought leaders, will share their successful social entrepreneurship business models and principles. As Mads Kjaer, CEO and co-founder of MYC4 (an emerging economy micro-finance supplier) said: “Business must be for profit but profit must also be for a purpose.”

During the conference, a highlight will be -- the Social Entrepreneurs' Challenge (click for more details). The Challenge is a business plan competition which aims to foster the successful development of new and socially responsible business ideas and turn them into investment-ready, early-stage business models for companies. The challenge for tourism students and academics is to think and act for change and to drive innovation in the tourism industry for the next decade.

To confirm your participation, simply click on Register for This Event button on top of the page.

PATA, Taylor’s University (Division of Hospitality, Tourism & Culinary Arts), and the PATA Education Training Committee have jointly organised a full-day PATA Youth Tourism Forum at this year’s PATA Annual Conference 2012. The Youth Forum will take place Wednesday April 18 at the Taylor’s University, Lakeside Campus in Kuala Lumpur. Registration is free to all participants.

See flyer and detailed programme. Download the registration form and special discount accommodation at Ruemz Hotel, the new boutique hotel in Taylor’s University, Lakeside Campus. For further information and registration, please contact Ms Cindy Lee at kerhui.lee@taylors.edu.my.

PRESENTATIONS

April 21, 2012

PATA Next Gen

Speakers:

Martin Craigs, CEO, PATA

Stu Lloyd, Senior Director Marketing and Membership Services, PATA

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Building the Business Beyond Profits - Leading in Challenging Times

Ministerial Address: Hon. Dato' Sri Dr Ng Yen Yen, Minister of Tourism, Malaysia

Panel Speakers:

David Scowsill, President and CEO, WTTC

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Moderator: Prof. Geoffrey Lipman, Director, greenearth.travel

Opening New Horizons - Building Business Excellence

Speakers:

Anita Mendiratta, Managing Director, CACHET Consulting

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Costa Christ, President, Beyond Green Travel LLC; Editor & Columnist, National Geographic Traveller; Chairman, WTTC - Tourism for Tomorrow Awards

Sajith Sivanandan, Country Head, Google Malaysia

April 22, 2012

ASEAN 2015 - Great Expectations: One Vision, One Identity, One Community

Lead Speaker: Hon. Datuk Dr Viktor Wee, Chairman, Tourism Malaysia; Chairman, UNWTO Program Committee

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Panel Speakers:

Prof. Dr Walter Jamieson, Thammasat University

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Maunu von Lueders, Regional Vice President for Asia Pacific, IATA