2012 PATA Annual Conference

April 21 - 22, 2012

The Royale Chulan, Kuala Lumpur

Malaysia

OVERVIEW

Selamat Datang …. Welcome to Malaysia

 On behalf of the Pacific Asia Travel Association (PATA), the Ministry of Tourism, Malaysia, and Tourism Malaysia, it gives me great pleasure to invite you to attend the 2012 PATA Annual Conference (PAC2012), April 21-22. The conference will address the theme “Building the Business Beyond Profits” and will feature some of Asia’s most acclaimed and conscientious entrepreneurs. The speakers, all Next Gen thought leaders, will share their successful social entrepreneurship business models and principles. As Mads Kjaer, CEO and co-founder of MYC4 (an emerging economy micro-finance supplier) said: “Business must be for profit but profit must also be for a purpose.”
 
In a similar note, a few days ago, Mark Zuckerberg, founder of Facebook, wrote in the company’s initial IPO offering: “These days, I think more and more people want to use services from companies that believe in something beyond simply maximising profits.”

Speakers will unite the PATA Next Gen commitment to building the business with advocacy of a greater social purpose that is consistent with PATA’s sustainable tourism mission.