2012 PATA Annual Conference

Delegate Registration
Hospitality, Tour and Transfer Desks
Venue: Ballroom Entrance (in front of Sri Menanti II on Ground Floor)

PATA Foundation Silent Auction
Venue: Warisan Terrace (Ground Floor)

PAC2012 Media Conference

Venue: The View at Chulan (Penthouse Floor)

2012 PATA Annual Conference Welcome Dinner hosted by Ministry of Tourism, Malaysia
Venue: Kuala Lumpur Convention Centre, Grand Ballroom (Level 3)

Delegate Registration
Hospitality, Tour and Transfer Desks
Venue: Ballroom Entrance (in front of Sri Menanti II on Ground Floor)

PATA Foundation Silent Auction
Venue: Warisan Terrace (Ground Floor)

2012 PATA Annual Conference - Opening Session
Venue: Tamingsari Ballroom (Ground Floor)

• PATA welcome address by Mr Hiran Cooray, Chairman - PATA
• Malaysia welcome address by the Honorable Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia
• 2012 PATA Annual Conference inaugural address by Rt. Honorable Dato’ Seri Najib Tun Razak, Prime Minister of Malaysia
• 2012 PATA Annual Conference official opening ceremony

Networking (Coffee) Break
Venue: Tamingsari Ballroom Foyer (Ground Floor)

2012 PATA Honours and Awards
Venue: Tamingsari Ballroom (Ground Floor)

• Chapter Awards: Spirit of PATA and Award of Excellence
• 2012 Face of the Future
• Award of Merit
• Honorary Life Member Award
• PATA 2010-2012 Chairman Award

PATA 2012-2013/2014 Chairman Address
Venue: Tamingsari Ballroom (Ground Floor)

PATA Next Gen
Venue: Tamingsari Ballroom (Ground Floor)

PATA’s CEO will explain the association’s energetic commitment to “Next Generation” ways of doing things. He describes “Next Gen” as a fresh state of mind that places new technology, social media, advocacy and a ‘can-do’ cross-sectoral approach at the centre of PATA’s commitment to build business for members.
Speakers:
1. Mr Martin Craigs, CEO – PATA
2. Mr Stu Lloyd, Senior Director Marketing and Membership Services - PATA

Building the Business Beyond Profits - Leading in Challenging Times
Venue: Tamingsari Ballroom (Ground Floor)

Leaders from dynamic emerging markets, the UNWTO, WTTC and PATA debate what needs to be done to raise the visibility of tourism with G20 political leaders – and how such a repositioning could create new business opportunities all along the tourism value chain.

Speakers: ( Please click to view Speaker's Bio )
1. H.E. Dato’ Sri Ng Yen Yen, Minister of Tourism – Malaysia
2. Mr David Scowsill, President & CEO – WTTC
3. Mr Ross Jackson, Head of Cross Border Business – Visa International

Moderator:
Prof. Geoffrey Lipman, Director - greenearth.travel

2012 PATA Gold Awards Lunch and Awards Presentation hosted by Macau Government Tourist Office
Venue: The Taman Mahsuri Courtyard (Ground Floor)

Opening New Horizons - Building Business Excellence
Venue: Tamingsari Ballroom (Ground Floor)

Experts provide a thought leadership overview on three strategic issues identified as ‘hot button’ subjects at the PATA Board meeting in Delhi, September 2011, namely:
 Emerging markets
 Crisis management
 New technology
Speakers:  ( Please click to view Speaker's Bio )
1. Mr Costa Christ, President – Beyond Green Travel LLC; Editor & Columnist – National Geographic Traveller; Chairman – World Travel and Tourism Council – Tourism for Tomorrow Awards
2. Ms Anita Mendiratta, Managing Director – CACHET Consulting
3. Mr Sajith Sivanandan, Country Head – Google Malaysia

Moderator: 
Carmen Roberts, Presenter – Fast Track Travel Programme, BBC World

Building Business Excellence – Tourism Roundtable Discussions
Venue: Tamingsari Ballroom (Ground Floor)
1. Emerging markets
2. Crisis management
3. New technology

Moderator:
Mr Stu Lloyd, Senior Director Marketing and Membership Services - PATA
Ms Carmen Roberts, Presenter – Fast Track Travel Programme, BBC World

Networking (Coffee) Break
Venue: Tamingsari Ballroom Foyer (Ground Floor)

The Social Entrepreneurs’ Challenge
Venue: Tamingsari Ballroom (Ground Floor)
PATA Next Gen thought leadership at its best -- a business plan competition targeted at undergraduate tourism students at PATA member education institutions who have been tasked to present new and social business ideas as investment-ready business plans for companies.

Moderator:
Mr Peter Semone, Chief Technical Advisor – Lux-Development Project LAO/020

Panel of Judges:
1. Mr Costa Christ, President – Beyond Green Travel LLC; Editor & Columnist – National Geographic Traveller; Chairman – World Travel and Tourism Council – Tourism for Tomorrow Awards
2. Ms Anita Mendiratta, Managing Director – CACHET Consulting
3. Mr Zulkifly M.D. Said, Director International Marketing West & South Asia and Africa – Tourism Malaysia

( Please click to view Speaker's Bio )

PATA Foundation Silent Auction – close of bids
Venue:  Warisan Terrace (Ground Floor)

PATA Foundation Silent Auction – payment of bids
Venue: Warisan Terrace (Ground Floor)

PATA Foundation Charity Gala Dinner 2012
Dinner tickets at US$100 each. Proceeds from the charity dinner are donated to the PATA Foundation.

Delegate Registration
Venue: Ballroom Entrance (in front of Sri Menanti II on Ground Floor)

Hospitality, Tour and Transfer Desks
Venue: Hotel Lobby (Ground Floor)

PATA YTP (Young Tourism Professionals) Meeting
Venue: Sri Bendahara I (1st Floor)

ASEAN 2015 – Great Expectations: One Vision, One Identity, One Community
Venue: Tamingsari Ballroom (Ground Floor)
Ten nations in Southeast Asia have pledged themselves to radical changes inherent in a large
measure of economic union, scheduled for 2015. What are the opportunities and implications for
travel and tourism?
Lead Speaker:( Please click to view Speaker's Bio )
• Datuk Dr Victor Wee, Chairman - Tourism Malaysia and Chairman - UNWTO Program Committee
In his lead presentation, Datuk Wee will provide insights and thoughts on how the impact of air
service liberalization in the ASEAN region can contribute to the growth of tourism and GDP.

Panel Speakers:
1. Prof. Dr Walter Jaimeson, Thammasat University
2. Mr Maunu von Lueders, Regional Vice President for Asia Pacific - IATA

Moderator:
Ms Carmen Roberts, Presenter – Fast Track Travel Programme, BBC World

Building the Business Beyond Profits: The Entrepreneurs’ Challenge  -- The Winning Business Model Revealed
Venue:  Tamingsari Ballroom (Ground Floor)

Networking (Coffee) Break
Venue:  Tamingsari Ballroom Foyer (Ground Floor)

2012 PATA Annual Conference – Closing Session: Building the Business Beyond Profits
Venue:  Tamingsari Ballroom (Ground Floor)

Speaker: ( Please click to view Speaker's Bio )
Mr Bruce Poon Tip, Owner and Founder – G Adventures and Founder – Planeterra

2012 PATA Annual Conference Summary and Wrap Up by PATA CEO, Martin Craigs
Venue:  Tamingsari Ballroom (Ground Floor)

Delegate Lunch hosted by Tourism Malaysia
Venue: The Taman Mahsuri Courtyard (Ground Floor)

 Complimentary Sightseeing and Dinner Cruise for all PAC2012 delegates (Limited seats, first come-first confirmation basis)

• Departure Transfers
• Post Tours