PATA 60th Anniversary and Conference

Programme as of April 05, 2011, subject to change.  Click here to print this programme in PDF file or visit our 60^th Anniversary website www.PATA60.org

PATA Chapter Colloquium
hosted by Beijing Dongcheng District People's Government
Venue: Traders Hotel
(Draft programme)

Registration

Welcome address
• PATA Chairman & CEO
• Round the table introductions
• Report on Chapter activities from PATA HQ
• Chapter Award Winners Presentations
• Best practices presentations
            o Chapter A – Great Business Plan
            o Chapter B – Grand Networking Event

Break

     • Best practices presentations - Continue
            o Chapter C – Essential Task Force
            o Chapter D – Applauded Secretariat Role

Introducing Chapter Development Seminar

Luncheon and follow by Welcome Speeach from Beijing Dongcheng District Tourism Administration

“Brainstorm” on the future role of the Chapters in the PATA and discuss mutual opportunities  
   
      o Group 1: How to enhance the relationship between PATA
                             and Chapter members
      o Group 2: How to successfully extend the chapters' interest
                             into In & Out bound scope
      o Group 3: How to maximize the benefit of information
                             technology and Social Media   

Reports on results by each team

Break

Chapter Activity reports and CEO’s question time and Closing Session

Transfer to Cocktail Reception

Cocktail reception at 2011 International Tourism Festival of Imperial Palace, hosted by Beijing Dongcheng District People's Government
Venue: The Temple of Heaven

Transfer back to hotels

Delegate & Media Registration      
Hospitality, Tour and Transfer Desks
PATA Foundation Silent Auction
Venue: China World Hotel, Conference Hall Foyer

Audit and Finance Committee Meeting
(In-room light breakfast served in meeting)
Venue: China World Hotel, Function Room 10

Executive Board Meetings – Sessions 1 and 2
(In-room refreshment breaks and lunch served during course of meeting)
Venue: China World Hotel, Function Room 11

Life Members Briefing

Venue: China World Hotel, Function Room 12

Supervisory Board Finance Meeting
Venue: China World Hotel, Function Room 11

PATA Board Cocktail and Dinner Reception hosted by China National Tourism Administration
China National Tourism Administration
Venue: Park Hyatt Beijing Hotel, Ballroom (3rd Level)

Delegate & Media Registration      
Hospitality, Tour and Transfer Desks
PATA Foundation Silent Auction
Venue: China World Hotel, Conference Hall Foyer

Media Update for International Trade Media

Venue: China World Hotel, Function Room 11

PATA Board and Committee Meetings

0830-1030    Board Meeting – Session 1
                                  * Asia Pacific State of Play
                                  * CEO Update
                                  * Region Updates
                             Venue: China World Hotel, Grand Ballroom B,C,D

1030-1045    Coffee Break hosted by Beijing Tourism Administration
                            Venue: China World Hotel, Grand Ballroom Foyer

1030-1215    Foundation Board of Trustees Meeting
                           (In-room refreshment break served during course
                           of meeting)
                           Venue: China World Hotel, Function Room 10

1045-1215    Membership Category Meetings
                                 * Carrier
                                    Venue: China World Hotel, Function Room 11
                                 * Government / Destinations
                                    Venue: China World Hotel, Function Room 12
                                 * Industry Council
                                    Venue: China World Hotel, Ballroom A

1215-1330    PATA Borad Lunch hosted by Beijing Tourism Administration
                            Venue: China World Hotel: Aria

1330-1500    Hospitality and Advisory Committee Meetings           
                                 * Hospitality
                                    Venue: China World Hotel, Ballroom A
                                 * Education and Training
                                    Venue: China World Hotel, Function Room 12
                                 * Sustainability and Social Responsibility
                                    Venue: China World Hotel, Function Room 11

1330-1515      Honours Committee Meeting (In-room refreshment break served during course of meeting)
                                    Venue: China World Hotel, Function Room 10

1500-1515    Coffee Break hosted by Beijing Tourism Administration
                           Venue: China World Hotel, Grand Ballroom Foyer

1515-1630    Board Meeting - Session 2                          
                                 * Reports
                                 * Industry Issue
                                 * Any Other Business
                            Venue: China World Hotel, Grand Ballroom B,C,D

PATA 60th Anniversary & Conference Welcome Banquet
hosted by China National Tourism Administration
and Beijing Municipal Government
Venue: China World Summit Wing, Summit Ballroom (Level 3)

Delegate & Media Registration
Hospitality, Tour and Transfer Desks
Venue: China World Hotel, Conference Hall Foyer

PATA Foundation Silent Auction
   - 1630: Close of Bids
   - 1630-1730: Payments of Bids

PATA 60th Anniversary Opening Session
Venue: China World Hotel, Conference Hall
               •    Welcome
               •    Keynote Address by Mr Wang Qishan, Vice Premier - China
               •    PATA Welcome by Mr Bill Calderwood, Interim CEO
               •    China Welcome by Mr Shao Qiwei, Chairman - China National Tourism Administration
               •    Beijing Welcome by Mr Guo Jinlong, Mayor of Beijing Municipality
               •    PATA 60^th Anniversary Video
               •    PATA 60^th Anniversary Address by Mr Hiran Cooray, Chairman
               •    2011 PATA Honours and Awards
                    -    Honourary Life Member Awards
                    -    Chapter Awards: Spirit of PATA and Award of Excellence
                    -    2011 Face of the Future
                    -    Award of Merits
                    -    Life Member Award

1000-1015  Special Address by Vice Mayor of Beijing Municipality, Mr Ding Xiangyang

1015-1100: PATA 60th Anniversary Keynote Session
One of the leading entrepreneurs in the space industry, Eric Anderson, Chairman and Co-Founder of Space Adventures, has led the development of commercial human spaceflight and the space tourism industry since its inception. He will be joined by Mr YU Dengyun, Deputy Director General, Committee of Science and Technology, China Aerospace Science and Technology Corporation (CASC). As the main contractor for the Chinese Space Program, CASC has immense expertise in the development and manufacture of spacecraft and launch vehicles. The two men will be interviewed on stage by CNN anchor Richard Quest about some of the many advances taking place in the space industry and how, in the near future, travel into space is likely to become a very real and exciting possibility for the tourism industry.

Keynote Introduction:
Mr Ross Jackson, Head of Cross Border Business-
International (Asia Pacific & CEMEA), Visa International

Keynote Interviewees:

1) Mr Eric Anderson, Chairman and Co-founder, Space Adventures Ltd.

2) Mr YU Dengyun, Deputy Director General, Committee of Science and Technology, China Aerospace Science and Technology Corporation (CASC)
  
Interviewer: Mr Richard Quest, Presenter & Anchor - CNN

Networking (Coffee) Break hosted by Beijing Tourism Administration
Venue: China World Hotel, Conference Hall Foyer

Plenary One:    Building Tourism - Past. Present. Progressive.
Venue: China World Hotel, Conference Hall

Past:     Recognises PATA’s strong foundation and history as a pioneer in the travel and tourism industry.

Present:     Highlights PATA’s current members and the ongoing work PATA continues to do to as an advocate and voice for these members and the industry as a whole.

Progressive:     Positions PATA as a relevant and future-focused Association, with a commitment to sustainability, a determination to reach out to a new generation of membership, and a close eye on the changing horizon of the travel and tourism industry.

Together, the three words form a memorable tagline that encapsulates the Association’s proud past and promising future, extending the message of the 50th Anniversary campaign with a call to action to stay ahead of the curve and remain a driving force in travel and tourism.

Lead Presenter: Mr Robert Broadfoot, Founder and Managing Director - Political and Economic Risk Consultancy, Ltd.

Panel:
1) Government
      • Mr Marcio Favilla, Executive Director (External Relations & Partnership) - UNWTO

2) Hospitality
      • Mr Chanin Donavanik, CEO - Dusit International

3) Industry
      • Ms Brenda Foster, President - The American Chamber of Commerce in Shanghai
      • Mr Hans Lerch, Vice Chairman & CEO, Hotelplan Holding AG
      • Mr David Scowsill, President & CEO, WTTC

4) Premier Partner
      • Mr Ross Jackson, Head of Cross Border Business - International (Asia Pacific & CEMEA) - Visa International

5) 2011 PATA Face of the Future
      • Ms Tavalea Nilon - Samoa

6) PATA Life Member
      • Mr Jon Hutchison, CEO - Business Events Sydney

Moderator:
Mr Liam Fitzpatrick, Writer and Editor - TIME

Speaker Bio Data

2011 PATA Gold Awards Lunch and Award Presentations hosted by Macau Government Tourist Office
Venue: China World Trade Center, Exhibition Hall 3

2011 PATA Annual General Meeting (AGM)
Venue: China World Hotel, Grand Ballroom

China Forecast Briefing by PATA's OFfice of Strategic Management

Venue: China World Hotel, Grand Ballroom A&B

Networking (Coffee) Break hosted by Beijing Tourism Administration
Venue: China World Hotel, Conference Hall Foyer

Plenary Two: Tomorrow’s Tourism
Venue: China World Hotel, Conference Hall

A look at what shapes tomorrow’s tourism: innovation; new ideas; social and economic challenges et al. Students from the top three PATA member schools will present an elevator pitch on their vision for tomorrow’s tourism to the audience and our panel of judges. The winning school will receive a financial award and participate in a session with PATA Life Members and selected industry professionals the following day.

• Finalists
  1) Mr Yunliang Zhao, Mr Yichen Yan, Ms Rui Qian - 
       Shanghai Institute of Tourism
  2) Ms Fiona Huang Hao - IFT Macau
  3) Ms Mridi Sahgal, Mr Vinay Kumar - HIHT, Agra

• Panel of Judges
  1) Plenary 1 Lead Presenter: Mr Robert Broadfoot
  2) Plenary 3 Lead Presenter: Mr Amitabh Kant
  3) Closing Speaker: Mr Ray Hammond
  4) CNN: Mr Richard Quest
 
Moderator:
Mr Peter Semone, Chief Technical Advisor of the Lao National
Institute of Toursim and Hospitality

Speaker Bio Data

PATA Foundation Charity Gala Dinner 2011 hosted by Beijing Tourism Administration
Venue: Beijing Hotel, Grand Ballroom

Delegate & Media Registrations
Hospitality, Tour and Transfer Desks
Venue: China World Hotel, Conference Hall Foyer

Plenary Three: New Realities of Travel
Venue: China World Hotel, Conference Hall Foyer

A decade into the 21st century and we have witnessed phenomenal change to the travel and tourism industry – change that is likely to continue. In this quick-fire session experts from five different fields will put forward their views on trends that are re-shaping our industry now and will continue to do so in the years to come.

Lead Presenter:
Mr Amitabh Kant, Managing Director - Delhi-Mumbai Industrial Corridor

Panel
i) Distribution challenges: Who will be the winners and losers as new models of distribution continue to challenge traditional players? What impact will changing consumer trends have on distribution models and what variations can we expect in different markets?
• Mr Min Fan, CEO - Ctrip
• Mr Deep Kalra, Owner and Founder - MakeMyTrip India

ii) Changing demographics: From the rise of China and India’s middle class, to the adventurous, cash-rich ‘baby boomer’ generation. How does the travel and tourism industry need to adapt to the specific needs and requirements of these new breeds of travellers?
• Mr Dong Li, Vice President International Division - China Union Pay

• Dr Clint Laurent, Owner & Founder - Global Demographics
• Ms Tawaina Turner, Director Strategic Partnerships &
   Alliances - Citibank

iii) Rise of ‘Good Tourism’: Gone are the days of labelling tourism based on its particular contribution to, for example, environment, community or local heritage. Tomorrow’s industry will instead simply strive to be ‘good tourism’; that is tourism which is both sustainable and delivers a range of different benefits.
• Mr Justin Francis, CE and Co-Founder - responsibletravel.com
• Mr Jiwei Xu, President - Huangshan Tourism Development

iv) Technology innovations: Point your phone at a historical landmark and its history will appear before your eyes. This is today’s latest innovation, but what of tomorrow? How will new technology change the way travel and tourism operates?
• Mr Fitz Demopoulos, CEO & Co-Founder - Qunar.com
• Dr Mathew McDougall, Group CEO & Executive Chairman -
   SinoTech Group

v) Aviation: Whether low cost, mid-range, or premium, airlines have had a tough few years and face considerable challenges in the future. How can they contend with growing pressure to develop ‘greener’ ways of flying? What trends can we expect in passenger bookings and which markets are set to grow/decline?  
• Mr Michael Maple, Executive Director - The Boeing Company
• Mr Azran Osman-Rani, Chief Executive Officer -
   Air Asia X Sdn Bhd

Moderator:
Mr Richard Quest, Presenter & Anchor - CNN

Speaker Bio Data

Networking (Coffee) Break hosted by Beijing Tourism Administration
Venue: China World Hotel, Conference Hall Foyer

Plenary Four: Growing with Tourism
Venue: China World Hotel, Conference Hall

An interactive session, where the winning school from Tomorrow’s Tourism Competition will take part in a dialogue with a panel of PATA Life Members and selected industry professionals.

Lead Presenter:

Mr Geoffrey Lipman, Director - greenearth.travel and Managing Director - "beyond tourism"

Panel:

Past:   PATA Life Members:
             • Mr Brian Deeson
             • Mr Chuck Gee
             • Tunku Iskandar

Present: PATA Members:
              • Mr Andrew Chan, CEO - TMS Asia Pacific
              • Mr Arjun Sharma, Managing Director - Le passage to India

Progressive: Tomorrow's Tourism Winner

Moderator:
Mr Peter Semone, Chief Technical Advisor of the Lao National
Institute of Toursim and Hospitality

Speaker Bio Data

Delegate Lunch hosted by Beijing Tourism Administration
Venue: China World Trade Center, Exhibition Hall 3

Breakout Sessions:
Venue: China World Hotel, Grand Ballroom

Picking up on the morning’s plenary session, a panel of experts, representing different sections of the travel and tourism industry, will lead discussions on three of the five key factors influencing the ‘new realities of travel’.

Session 1: Distribution challenges (Ballroom A&B)
• Mr Min Fan, CEO - Ctrip
• Mr Deep Kalra, Owner and Founder - MakeMytrip India

Moderator:
Mr Michael Yates, Marketing Director - Travelport

Session 2: Rise of ‘Good Tourism’ (Ballroom C)
• Mr Stefanos Fotiou, Regional Coordinator for Resource
   Efficiency - UNEP
• Mr Justin Francis, CE and Co-Founder - responsibletravel.com
• Mr Jiwei Xu, President - Huangshan Tourism Development

Moderator:
Mr Andrew Jones, Guardian - The Sanctuary Resorts

Session 3: Technology innovations (Ballroom D)
• Mr Fritz Demopoulos, CEO & Co-founder - Qunar.com
• Mr Vincent Kok, COO - SOTA'Standard Online Tourism
   Architecture'
• Dr Mathew McDougall, Group CEO & Executive Chairman -
   SinoTech Group

Moderator:
Mr David Piesse, Chairman of Asia Pacific Operations - Unirisk Management Team

Networking (Coffee) Break hosted by Beijing Tourism Administration
Venue: China World Hotel, Conference Hall Foyer

Breakout Sessions:
Venue: China World Hotel, Grand Ballroom

Session 4: Changing Demographics (Ballroom A&B)
• Mr Ross Jacson, Head of Cross Border Business International (Asia Pacific & CEMEA) - Visa International
• Mr Joe Nguyen, Vice President - comScore, Inc.
• Ms Tawaina Turner, Director Strategic Partnerships &
   Alliances - Citibank

Moderator:
Mr John Koldowski, DCEO and Head OSM - PATA

Session 5: Aviation (Ballroom D)
• Mr Michael Maple, Executive Director - The Boeing Company
• Mr Azran Osman-Rani, Chief Executive Officer -
   Air Asia X Sdn Bhd

Moderator:
Mr Andrew Herdman, Director, General - Association of Asia Pacific Airlines (AAPA)

1615-1645
Closing Session: The Future of Tourism: The Next 60 Years
Venue: China World Hotel, Conference Hall

A tourism expert to model a vision of what the tourism industry will be in the next 60 years. A high impact session that will sure send delegates off with enthusiasm!

Closing Speaker: Mr  Ray Hammond

1645-1700:
PATA 60^th Anniversary & Conference Conclusions by PATA interim CEO, Mr Bill Calderwood
Venue: China World Hotel, Conference Hall

Complimentary / Post Conference Tours / Departures