The Pacific Asia Travel Association (PATA) Gold Awards recognise exceptional achievement in a variety of endeavours, bringing acclaim to the best the Asia Pacific’s travel industry has to offer. The winning projects set industry standards for excellence and innovation, serving as examples for others to follow.

In 2008, in addition to the 22 Gold Awards, PATA presented up to four Grand Awards for “best of show” entries in the following broad categories: Environment, Education & Training, Heritage & Culture and Marketing Campaign. Entries were judged by travel industry experts.

All award recipients were honoured during a special luncheon at PATA Travel Mart 2008, Hyderabad, India, September 19, 2008.

Winning a PATA Gold Award greatly enhances the winner’s marketing and public relations profile. The winning entries were featured in the PTM Daily newspaper and a PATA press release, which attracted a lot of positive travel industry media coverage.

All winners also received complimentary copies of the PATA Gold Awards 2008 Winner’s Showcase, a booklet summarising the highlights of each winning entry.

The Macau Government Tourist Office is the official sponsor of the PATA Gold Awards.

2008 PATA Gold Awards Winner Showcasse Booklet (PDF)

2008 PATA Gold Awards Brochure (PDF)

2008 PATA Gold Awards Entry Form (MS Word)

For further information, please contact Ms Paveena Niemwongse Tel: +66(0)2 658-2000 ext. 116. Fax: +66(0) 658-2010. E-mail: goldawards@PATA.org.

PATA Grand Awards 2008

1. PATA Grand Award 2008

Education and Training

We Cared and We Shared

Cinnamon Island Alidhoo, Maldives

2. PATA Grand Award 2008

Environment

Nihiwatu Resort, Indonesia

3. PATA Grand Award 2008

Heritage

Pittampura Dilli Haat

Delhi Tourism & Transportation Development Corporation, India

4. PATA Grand Award 2008

Marketing

Singapore Airlines “First to Fly the A380” campaign

Singapore Airlines, Singapore

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GOLD AWARDS

Marketing Awards

1. PATA Gold Award 2008

Marketing - Primary Government Destination

100% Pure New Zealand

Tourism New Zealand

2. PATA Gold Award 2008

Marketing - Secondary Government Destination

APEC Bonus Long Weekend Getaway

Tourism New South Wales, Australia

3. PATA Gold Award 2008

Marketing - Hospitality

No Room for the Ordinary

The Indian Hotels (Taj Hotels Resorts and Palaces), India

4. PATA Gold Award 2008

Marketing - Industry

The Pirate Takeover Ambient Marketing Campaign

Hong Kong Disneyland, Hong Kong SAR

Environment Awards

5. PATA Gold Award 2008

Ecotourism Project

Banyan Tree Bintan Conservation Lab

Banyan Tree Hotels and Resorts

Singapore

6. PATA Gold Award 2008

Corporate Environmental Programme

Six Senses & Environmental Conscience

Six Senses Mauritus Ltd, Thailand

7. PATA Gold Award 2008

Environmental Education Programme

Klong Rua Village

Tourism Authority of Thailand

Heritage and Culture

8. PATA Gold Award 2008

Heritage

Tauck World Discovery Yellowstone Guest-Volunteer Program

Tauck World Discovery

USA

9. PATA Gold Award 2008

Culture

Utsavam

Kerala Tourism, India

Education & Training Award

10. PATA Gold Award 2008

Education and Training

Empowering Youths for a Brighter Future

Taylor’s College, School of Hospitality and Tourism, Malaysia

Marketing Media Award

11. PATA Gold Award 2008

Marketing Media - Consumer Travel Brochure

Kerala Tourism Theme Brochure

Kerala Tourism, India

12. PATA Gold Award 2008

Marketing Media - Travel Advertisement Broadcast Media

Visit Malaysia Year 2007

Tourism Malaysia

13. PATA Gold Award 2008

Marketing Media - Travel Advertisement Print Media

Experience Macau

Macau Government Tourist Office

14. PATA Gold Award 2008

Marketing Media - Travel Poster

Thailand: Among Amazing Float/The Rhythm of Refreshment, Mae Taman Elephant Camp

Tourism Authority of Thailand

15. PATA Gold Award 2008

Marketing Media - Promotional Travel Video

Recharge in a New World - Sarawak, Borneo

Sarawak Convention Bureau, Malaysia

16. PATA Gold Award 2008

Marketing Media - Public Relations

100% Pure New Zealand Rugby Clubrooms, Paris, France

Tourism New Zealand

17. PATA Gold Award 2008

Marketing Media - CD-Rom

Travel Manual Interactive CD

Tourism Malaysia

18. PATA Gold Award 2008

Marketing Media - Website

Ngong Ping 360 - Web Site Revamp

Ngong Ping 360 Limited, Hong Kong SAR

19. PATA Gold Award 2008

Marketing Media - Promotional E-Newsletter

E-Newsletter

Intrepid Express

Intrepid Travel, Australia

Travel Journalism Award

20. PATA Gold Award 2008

Travel Journalism – Destination Article

“Sleeping with Genius”

John Borthwick

Prestige, Australia

21. PATA Gold Award 2008

Travel Journalism - Industry Business Article

Aviation and Climate Change

Kamal Gill

Today’s Traveller Newswire, India

22. PATA Gold Award 2008

Travel Journalism - Travel Photograph

Entrance to Kayangan Lake

By Rosscapili, Mabyhay Magazine, September 2007

Eastgate Publishing Corporation, Philippines

HONORABLE MENTION

1. PATA Gold Award 2008

Honourable Mention

Education and Training

Service Improvement Project

Guilin Tang Dynasty Tours, China PRC

2. PATA Gold Award 2008

Honourable Mention

Travel Journalism - Destination Article

America's Best Kept Secret

By P.F. Kluge

National Geographic Traveler, USA

PATA Gold Awards 2007 is proudly sponsored by the Macau Government Tourist Office.

2007 PATA Grand and Gold Award Winners (PDF)

2006 PATA Grand and Gold Award Winners (PDF)

2005 PATA Grand and Gold Award Winners (PDF)

2004 PATA Grand and Gold Award Winners (web page)