PATA Youth Symposium

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View programme for the PATA Youth Symposium at PTM 2017  View photos

AirAsia Group CEO inspires at the PATA Youth Symposium in Macao SAR

AirAsia Group CEO Tony Fernandes inspires the next generation of tourism professionals at the PATA Youth Symposium in Macao SAR, hosted by the Institute for Tourism Studies (IFT). The Symposium welcomed more than 250 local and overseas students and academia, as well as industry professionals. Organised by the Association’s Human Capital Development Committee, the Symposium took place on Wednesday, September 13 with the theme ‘Enabling Travel and Managing a Complex Future’.

In the opening address Dr. Fanny Vong, President of IFT, said, “On behalf of IFT, I would like to express my sincere gratitude to MGTO, PATA, AirAsia, ITB and all the partner organisations who joined hands with us to make this event happen today. IFT has been committed to nurturing local tourism and hospitality talent since its establishment. In 2017, IFT became the world’s first higher education institution to pass International Quality Review (IQR) from the UK’s Quality Assurance Agency for Higher Education (QAA). We were also ranked by the “QS World University Rankings by Subject 2017” as the second best higher education institution in Asia in the field of hospitality and leisure management and the 18th best higher education institution in this field in the world. Besides, the Institute has twice been recognised with the Gold Award in Education and Training by PATA. Rest assured that IFT will continue to work closely with PATA to provide an international platform for academics, industry professionals and students to exchange ideas and transfer knowledge so that together we contribute to the sustainable development of the tourism industry for the benefit of the destinations’ communities.”

During the plenary talk on ‘Artificial Intelligence and Automation in the Tourism Industry: Is C3PO taking our jobs?’, PATA CEO Dr Mario Hardy challenged the participants by asking, “Every month do one thing you have never done before. It can be extreme or simple, like reading a book you have never read before or learning a new skill. I would like you to think how will you positively impact a billion people?”

Ms. Rika Jean-François, Commissioner ITB Corporate Social Responsibility, Competence Centre Travel & Logistics, ITB Berlin presented on ‘Where Does Responsible Travel Fit in our Future?’ and said, “Endless growth on a finite planet is impossible. There have been revolutionary developments before and this could happen to sustainability. Technology has made it so much more possible to feel like ‘we’ in this world. Everything is closer, we know more about what is happening in the world so we might also feel a greater responsibility towards each other and our world.”

Click here to view the full press release.

Past PATA Youth Symposium

In recent years, PATA organised successful educational events at various institutions including: