Joe Naaman

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Partner, Twenty31 Consulting


An executive, advisor and entrepreneur with a passion for leading small and large institutions into new territory while respecting existing values, culture and reputation, Joe is a senior organizational strategist specializing in implementation. He has over 16 years of experience focusing on the business of travel and tourism – from Nunavut to Ras Al Khaimah.

At Twenty31, Joe works with global leaders to generate ideas, create strategies and roadmaps, and build the organizations needed to execute them. Prior to working with Twenty31, Joe was a senior consultant with Booz Allen Hamilton, a global management consulting company, where he was a key member of the team that led the firm’s international expansion into the Middle East and Asia. Recent projects include:

– Developing the new tourism and economic development strategy for Nunavut, Canada
– Designing and executing an organizational change management transformation of the Abu Dhabi Authority of Culture and Heritage (later renamed Abu Dhabi Department of Culture and Tourism);
– Evaluating investment scenarios and defining a path for the establishment of a national destination management company (DMC) for the Muscat National Development and Investment Company; and
– Conducting due diligence for a culture and heritage preservation center for the Smithsonian Institute.

Joe is published in the Foreign Affairs Journal (‘Re-imagining Economic Development: Getting Back to Basics”) and a graduate-level textbook (International Entrepreneurship: Starting, Developing, and Managing a Global Venture), and he regularly writes on travel and tourism development and management topics through his personal blog: Waywinds. He has taught undergraduate-level coursework on global entrepreneurship at NYU Abu Dhabi and is frequently invited to speak at major industry forums including WTM, ATM, City/Nation/Place and PATA. Joe serves on the board of Skylight Intelligence, an analytics, strategy and implementation management consulting firm, and Turning Points for Children, a not-for-profit organization benefitting children in need.

Joe holds an MBA from the Thunderbird School of Global Management at Arizona State University and a Bachelor of Science in Business Administration from Boston University. He has worked in 50+ countries, lived in the US, the UAE, Qatar, Saudi Arabia, France, China, and Egypt, and is fluent in Arabic and French, and conversant in Spanish, giving him a keen sense of how to work with highly diverse perspectives, cultures, and challenges.