ASA regulates travel ads online

Posted: Fri 3 Sep, 2010 5:03 PM

As of March 1 2011, travel companies advertising online will fall under the watchful eye of the Advertising Standard Authority (ASA). Currently, the ASA only has the authority to monitor offline advertising such as print and television. The new system will give ASA the power to ban false marketing statements, even on social networking websites such as Facebook and Twitter, according to a report by TravelMole. Editorial and journalistic content related to causes and ideas will remain out of bounds.

 

This new regulatory measure was partly funded by an approximately US$308,000 donation from the search engine Google.