JAL Introduces the Hellosmile Jet

Posted: Fri 13 Jan, 2012 10:48 AM

Japan Airlines (JAL), in partnership with Tokyo FM and Sanrio, launched the Hellosmile Project, which aims to promote awareness and prevention of cervical cancer. The three companies have decided to adorn one of JAL's Boeing 777-300 aircraft with the decal of the Hellosmile Project logo. Dubbed Hellosmile JET, it will be the world's first aircraft specially-decorated to raise awareness for cervical cancer, and it will begin flying domestic routes on today (January 13) from Tokyo, Haneda to Sapporo.

 

The project was first initiated by TOKYO FM in conjunction with its ‘Human Conscious: Love Life, Join Hearts' campaign in 2010, when the station marked its 40th anniversary. Celebrating 50 years since its establishment the same year, Sanrio selected its famous character Hello Kitty, to act as official supporting character as an expression of gratitude to all women. In line with JAL's corporate philosophy to contribute to society and agreeing with the purpose of the campaign, JAL decided to lend its support as the official airline for the project.

 

The campaign's main visual depicts an extremely rare profile view of Kitty's face, expressing the design concept of 'looking towards a bright future'. The logo on the Hellosmile JET (aircraft registration number: JA8941) is 1.9 metres in height and 7.4 metres long. It is scheduled to fly to major domestic destinations like Sapporo, Osaka, Fukuoka and Okinawa for a year.

 

For more information on the Hellosmile Project, please visit http://www.tfm.co.jp/hellosmile/english/

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