New Zealand Becomes 100% Middle-earth with a Special Summer Forecast

Posted: Wed 28 Nov, 2012 9:57 AM

On the day of the global premiere of The Hobbit: An Unexpected Journey, New Zealand has transformed into Middle-earth with a special long-range forecast in Elvish.

 

Broadcast on TVNZ’s Breakfast and presented in Elvish by TV host Tamati Coffey in Elven themed dress, the summer long-range forecast sees New Zealand become Middle-earth, and Matamata, the home of Hobbiton, the Shire.

 

And, as the forecast confirms - ‘they appear fair the lands, and a season good for wanderers.’

 

Tourism New Zealand’s Chief Executive Kevin Bowler said broadcasting the forecast as the weather of Middle-earth reinforces TNZ’s 100% Middle-earth, 100% Pure New Zealand campaign.

 

To read the full article, please click here.

 

Issued by Leah Phelps, Senior Communications Advisor, Tourism New Zealand

leahp@tnz.govt.nz; phone +64 21 843 896

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