UNWTO and Uzbekistan spin plans for Silk Road

Posted: Tue 31 Aug, 2010 1:07 PM

The United Nations World Tourism Organisation (UNWTO) is joining forces with the Government of Uzbekistan to kick start a new phase in its Silk Road Programme. A statement released by the World Tourism Organisation said the 5th International Meeting on the Silk Road on 8-9 October 2010 in Samarkand, Uzbekistan would introduce new ideas for Silk Road branding, marketing, destination management and travel facilitation, and establish  key strategies for the UNWTO’s ‘Silk Road Action Plan 2010-2011.’

Said Zoltan Somogy, executive director, UNWTO: “There is significant potential for tourism growth along the Silk Road and UNWTO is giving new impetus to this initiative as it develops its Silk Road Action Plan 2010-2011. At the 5^th International Meeting we are anticipating strong attendance from across the region to help ensure that our key priority actions for the coming year are reflective of the interests of all Silk Road stakeholders.”

The Silk Road is an expansive interconnected network of trade routes that have long linked East, South and Western Asia with the Mediterranean area, North and Northeast Africa and Europe. Silk Road facilitated the exchange of culture and crafts and, of course, the lucrative Chinese silks for which the route was named.

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