PATA Gold Awards

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The Pacific Asia Travel Association Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. The winning projects set industry standards for excellence and innovation, serving as examples for others to follow.

In addition to the 31 Gold Awards, PATA will present up to four Grand Awards for best of show entries in the following broad categories: Environment, Education and Training, Heritage and Culture and Marketing Campaign.

All award recipients will be honoured at the PATA Gold Awards Lunch and Presentation on September 14, during the 2018 PATA Travel Mart, Mahsuri International Exhibition Centre (MIEC), Langkawi, Malaysia. They will also be on display at the Mart for all delegates to enjoy.

Winning a PATA Gold Award gives a major boost to an organisation’s marketing and public relations profile. The winning entries will be featured in the PTM daily newspaper and will also enjoy the benefit of gaining international media exposure as a result of press releases and other news material.

All winners receive complimentary copies of the PATA Gold Awards 2018 winners’ showcase booklet summarising the highlights of each winning entry.

Entries will be judged by travel industry experts. The deadline for submissions is May 11, 2018. We invite you to review the categories, study the requirements and begin preparing your entry today.

We are proud to announce that, once again, the Macao Government Tourism Office is the official sponsor of the PATA Gold Awards.

GENERAL RULES

  1. Entry details and requirements vary, so please study the award category descriptions carefully.
  2. Both PATA member, chapter member and non-member organisations are welcomed to submit entries. The Travel Journalism category is open to all published writers and photographers.
  3. All entries must promote PATA-member destinations or PATA-member organisations. Entries must have been implemented, released or published during the 2017 calendar year. Programmes and products that were significantly revised in 2017 are also eligible.
  4. PATA Allied Partner destinations are entitled to participate in the Marketing Campaign Award for Allied Partner category (AP) only.
  5. Multiple entries are encouraged, provided that each entry is accompanied by an entry form and fee.
  6. Collaterals entered as part of a Marketing Campaign category may also be entered for Marketing Media categories but a separate entry fee must accompany the collaterals.

IMPORTANT FOR REGISTRATION

  1. To apply, please click here for online registration and email your entries separately to goldawards@PATA.org. For enquiries, please contact goldawards@PATA.org.
  2. To email your entries, please submit one report per entry in soft copy (One complete file maximum 20 pages). Other supporting materials, pictures and videos should be embedded in the same report as a link for judges to view. The file must be a word document, PDF file or common electronic file in low resolution for review only, such as JPG and WMV.  The document must not be larger than 5MB. For documents larger than 5MB, please host it on a server and email the URL for download. Entries for Guidebook category (if they are not readily accessible in electronic formats) may be submitted as hard copies.

PAYMENT

  1. Entry fee listed on the online registration is chapters and non-member rates. If you are chapters and non-members, you can go ahead and register online and email your entries separately to goldawards@PATA.org.
  2. For PATA members, please email goldawards@PATA.org to get “PATA member code” to access PATA member rates. Then, register online and email your entries to goldawards@PATA.org.
  3. Payment by credit card: when you register online, please select “Pay by Credit Card” in the payment section.
  4. By wire transfer, when you register online, please select “Pay by Wire Transfer” in the payment section. Please email goldawards@PATA.org to get bank details, process the payment at your local bank, and email a wire transfer reference and your entries to goldawards@PATA.org. Please add US$35 for bank service fees.
  5. Entrants are responsible for all fees incurred in the shipment of their entries (only the guidebook category can submit a hard copy), including customs clearance and duties. PATA is not responsible for the loss of or damage to entries during shipment.
  6. All entries become the property of PATA and may be used as case studies. Hard copy entries will not be returned after judging. Please do not submit irreplaceable items.
  7. All entries must be in English. Marketing campaigns or marketing media in languages other than English are eligible but you must submit full English translations with each entry.
  8. All winners will receive one plaque. Additional plaques may be ordered for an additional fee.
  9. PATA reserves the right to withhold bestowing awards in any category should the quality of a winning entry fall short of previous winners in that category.

DEADLINE & NOTIFICATION

All entries must be received by PATA headquarters in Bangkok on or before May 11, 2018. No exceptions or extensions will be made. PATA executives will assemble panels of international experts to evaluate the entries.

Award recipients will be notified by July 18, 2018 in order that a representative may then arrange to receive the award at the PATA Gold Awards Lunch and Presentation on September 14 during the 2018 PATA Travel Mart, Mahsuri International Exhibition Centre (MIEC), Langkawi, Malaysia.

Travel and accommodation expenses to attend the awards presentation must be borne by the winners. A representative of the winner will receive a complimentary pass to attend the awards presentation.

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PATA GRAND AWARDS 2017

1. PATA Grand Award 2017
Education and Training
Being Brilliant Together
Hotel ICON, Hong Kong SAR

2. PATA Grand Award 2017
Environment
Drive the Change Towards Positive Hospitality
ACCORHOTELS ASIA PACIFIC

3. PATA Grand Award 2017
Heritage and Culture
Sofitel Legend Metropole Hanoi, Vietnam

4. PATA Grand Award 2017
Marketing
Korea Visits You
Korea Tourism Organization

PATA GOLD AWARDS 2017

1. PATA Gold Award 2017
Marketing – Primary Government Destination
Best of All, It’s in Hong Kong New Brand Campaign
Hong Kong Tourism Board

2. PATA Gold Award 2017
Marketing – Secondary Government Destination
Just Another Day in WA
Tourism Western Australia

3. PATA Gold Award 2017
Marketing – Carrier
Air China

4. PATA Gold Award 2017
Marketing – Hospitality
Hunan TV’s Reality Show up Idol II at Melco Resorts
Melco Resorts & Entertainment (Macao SAR)

5. PATA Gold Award 2017
Marketing – Industry
Eastern Sunrise Spectacular Show, Rizhao, Shandong Province, China
ECA2, France

6. PATA Gold Award 2017
Marketing – Young Travellers
USS Halloween Horror Nights 6
Resorts World at Sentosa, Singapore

7. PATA Gold Award 2017
Environment – Ecotourism Project
Elephant Hills Luxury Tented Camps, Thailand

8. PATA Gold Award 2017
Environment – Corporate Environmental Programme
Sands ECO360 Global Sustainability Program
Sands China Ltd (Macao SAR)

9. PATA Gold Award 2017
Environment – Environment Education Programme
Jingzaijiao Tile-paved Salt Fields
Tourism Bureau, Chinese Taipei

10. PATA Gold Award 2017
CSR
Village to the World
Tourism Authority of Thailand

11. PATA Gold Award 2017
Heritage and Culture – Heritage
Langkawi UNESCO Global Geopark
Langkawi Development Authority (LADA), Malaysia

12. PATA Gold Award 2017
Heritage and Culture – Culture
Muay Thai Live Bangkok
Thai Show 2013 Co., Ltd

13. PATA Gold Award 2017
Education and Training
Educating, transferring skills and knowledge, creating awareness and training on sustainability
The Frangipani Langkawi Resort and Spa, Malaysia

14. PATA Gold Award 2017
Marketing Media – Travel Advertisement Broadcast Media
The Parisian Macao Grand Opening
Sands China Ltd (Macao SAR)

15. PATA Gold Award 2017
Marketing Media – Travel Advertisement Print Media
Go Beyond
Ministry of Tourism, Government of India

16. PATA Gold Award 2017
Marketing Media – Consumer Travel Brochure
Film Tourism Brochure
Kerala Tourism

17. PATA Gold Award 2017
Marketing Media – Promotional E-Newsletter
Island Diaries
Jetwing Travels, Sri Lanka

18. PATA Gold Award 2017
Marketing Media – Travel Poster
International Trade 2016 Posters
Tourism Malaysia

19. PATA Gold Award 2017
Marketing Media – Public Relations Campaign
It’s more fun in the Philippines
Beautiful Destinations, USA

20. PATA Gold Award 2017
Marketing Media – Social Media
Forever Young
Cox and Kings, India

21. PATA Gold Award 2017
Marketing Media – Mobile Travel Application
2016 Shop Guam e-Festival Mobile Campaign
Guam Visitors Bureau

22. PATA Gold Award 2017
Marketing Media – Promotional Travel Video
Ras Al Khaimah: Beyond A Journey
Ras Al Khaimah Tourism Development Authority, UAE

23. PATA Gold Award 2017
Marketing Media – Web Site
Best of all, it’s in Hong Kong’ Campaign Site Entry
Hong Kong Tourism Board

24. PATA Gold Award 2017
Travel Journalism – Destination Article
Christine Retschlag
Go Slow in the Solomons
Wellbeing Magazine, Australia

25. PATA Gold Award 2017
Travel Journalism – Business Article
Arnie Weissmann
Sri Lanka – Enlightened Serendipity
Travel Weekly, December 12, 2016
Northstar Travel Group, USA

26. PATA Gold Award 2017
Travel Journalism – Travel Photograph
Thin Fish Drying, Indonesia by Chue Ardi
Colours Garuda In-flight magazine, September 2016
Agency Fish, Indonesia

27. PATA Gold Award 2017
Travel Journalism – Travel Guidebook
Blue Paradise Thailand
Tourism Authority of Thailand


PATA Gold Awards is sponsored by

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