PATA Gold Awards

PATA Gold Awards 2012 Now Open for the Best in Asia Pacific Travel

Travel industry organisations and individuals who have made outstanding contributions to successfully develop and promote travel and tourism in Asia Pacific can now submit entries to the 2012 Pacific Asia Travel Association (PATA) Gold Awards. The winners’ programme will be part of PATA Annual Meeting in Putrajaya, Malaysia, April 20-23, 2012.

PATA Interim CEO, Mr Bill Calderwood, said: "The PATA Gold Awards put the spotlight on tourism innovation and excellence. No matter if you are an individual or a travel-related company or organisation, your achievement will be recognised by worldwide media exposure.”

The PATA Gold Awards are open to PATA members and non-members. Winners attract valuable media coverage in various PATA communications channels including PATA e-newsletters, press releases, PATA Compass magazine and social media. Winners will be entitled to leverage the prestigious PATA Gold Awards 2012 logo on their websites and collaterals. The highlights of the winning entries will be on display at the Annual Meeting for delegates to enjoy. Award recipients will be featured in the winners' showcase souvenir CD.

The PATA Gold Awards 2012 are open for submission until December 15, 2011. Judged by panels of experts, the Gold Awards recognise exceptional achievement in six categories:-

1) Marketing campaign (six Gold Awards and one Grand Award)

2) Environment (three Gold Awards and one Grand Award)

3) Heritage and Culture (two Gold Awards and one Grand Award)

4) Education and Training (one Gold Award and one Grand Award)

5) Marketing Media (nine Gold Awards)

6) Travel Journalism (four Gold Awards)

In total, PATA will present up to 25 PATA Gold Awards and four elite PATA Grand Awards at a special luncheon on April 22 at the Putrajaya Marriott Hotel, Malaysia.

Sponsored by the Macau Government Tourist Office (MGTO) for the past 17 years, the PATA Gold Awards set industry standards for excellence and innovation.

Joao Manuel Costa Antunes, Director, MGTO, said: “We are proud to be the longstanding sponsor for this prestigious awards programme. We strongly encourage our industry stakeholders to take this opportunity to 'go for gold' with the PATA Gold Awards 2012. We look forward to seeing more outstanding projects from diverse backgrounds for the sustainable development and promotion of the travel and tourism industry."

Download PATA Gold Awards 2012 brochure and entry form.

PATA Grand and Gold Awards 2011 Winners

PATA Grand Awards 2011

1. Education and Training
‘Yim kids and acts on HIV Thailand’
Accor Asia Pacific, Singapore

2. Environment
‘Kumarakom’
Kerala Tourism, India

3. Heritage
‘The story of the legendary Galle Face Hotel’
Galle Face Hotel, Sri Lanka

4. Marketing
‘There is nothing like Australia’
Tourism Australia

PATA Gold Awards 2011

1. Marketing - Primary Government Destination
‘Amazing Thailand social networking’
Tourism Authority of Thailand

2. Marketing - Secondary Government Destination
‘Your moment is waiting’
Kerala Tourism, India

3. Marketing - Carrier
‘THAI 50th anniversary project’
Thai Airways International Public Co., Ltd, Thailand

4. Marketing – Hospitality
‘Taj Forever Campaign’
Taj Hotels, Resorts and Palaces, India

5. Marketing - Industry
‘Kuoni Travel Group’
Kuoni Travel (India) Pvt. Ltd, India

6. Ecotourism Project
‘Whale Watch Kaikoura’
Whale Watch Kaikoura Ltd., New Zealand

7. Corporate Environmental Programme
‘CGH Earth green book’
CGH Earth, India

8. Environmental Education Programme
‘El Nido Resorts be G.R.E.E.N. campaign’
Ten Knots Development Corporation/El Nido Resorts, Philippines

9. Heritage
‘In Praise of Borobudur & Prambanan World Culture Heritage’
PT. Taman Wisata Candi Borobudur, Indonesia

10. Culture
‘World Thai martial arts and Wai Khru Muay Thai ceremony’
Tourism Authority of Thailand

11. Education and Training
‘Corporate social responsibility and market access partnership’
Thai Ecotourism and Adventure Travel Association, Thailand

12. Marketing Media - Consumer Travel Brochure
‘Maharajas express luxury train in India’
Royale Indian Rail Tours Ltd, India

13. Marketing Media - Travel Advertisement Broadcast Media
‘Your moment is waiting’
Kerala Tourism, India

14. Marketing Media - Travel Advertisement Print Media
‘Incredible India domestic creative- adventure down under’
Ministry of Tourism, Government of India

15. Marketing Media - Travel Poster
‘Essence’
Sri Lanka Tourism Promotion Bureau

16. Marketing Media - Promotional Travel Video
‘India is awesome’
Ministry of Tourism, Government of India

17. Marketing Media – Public Relations
‘Your moment is waiting’
Kerala Tourism, India

18. Marketing Media - Web site
‘There is nothing like Australia’
Tourism Australia

19. Travel Journalism – Destination Article
‘It's a Mentawai Paddle’
By Eddy Patricelli and Brown W Cannon III
Islands Magazine, April/May 2010, USA

20. Travel Journalism - Industry Business Article
TTGmice - Rebuilding the Team
TTG Asia Media Pte Ltd, November 2010, Singapore

21. Travel Journalism - Travel Photograph
‘Dive Master’
By Eugene Tan, Fah Thai, July-August 2010
INK, Singapore

22. Travel Journalism - Travel Guidebook
‘Hong Kong living culture guide’
Hong Kong Tourism Board