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In this issue:
Silvia Sitou: PATA’s Face
of the Future
Message from the YTP Chairman
Pollock: Tourism Has Come
of Age
Bellamy Proposes Mass
Tourism 'Eco-Tax'
Last Call for Young Strategist Entries
PATA Americas to Focus on the Future
Competency Enhanced by Trisakti
Cornell, Nanyang to Offer Joint
Masters Programme
What's New in Asia Pacific?
PATA.org Hosts Conference
Speeches, Presentations
PATA Publications Catalogue 2004 out Now
PATA's New E-mail Addresses
PATA Europe’s New Contact Details
PATA Welcomes New YTP Members
Silvia Sitou:
PATA’s Face of the Future
 At
the opening ceremony of the 53rd PATA Annual Conference, PATA bestowed
the 2004 Face of the Future honour upon Ms. Silvia Sitou, Head of the
Research and Planning Department at the Macau Government Tourist Office.
To be deserving of the PATA Face of the Future honour, a PATA Young
Tourism Professional (YTP) member has to have excelled in his or her
career and demonstrated leadership and active involvement in PATA and
the PATA chapter network. Ms. Sitou has thrown herself into the
activities of PATA through her participation in and contribution to the
organisation of PATA events, involvement in the PATA Macau Chapter,
co-ordination of the PATA Task Force to Macau and support of the YTP
Programme.
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Message from the YTP Chairman
 Dear
YTP members,
The development of Young Tourism Professionals (YTP) within the PATA
network is an important element of PATA’s strategy to move forward with
youth tourism. Since launching in Bali last year, the PATA YTP
programme now has 82 YTP members in 22 countries.
At the 53rd PATA Annual Conference on Jeju Island, April 18-22, we
outlined six key strategic objectives for action in the coming year. One
key priority is to provide networking opportunities to familiarise YTPs
with PATA members and the PATA brand. In the long term, there will be a
need to fill seats on the PATA Board. YTP membership offers a great
stepping-stone for talented young individuals interested in serving one
of the world’s premier industry associations at Board level.
To involve YTP members in the formation of YTP policies and strategies,
I will soon announce the 2004/2005 PATA Young Tourism Professionals
Committee, which will adopt the following strategies over the next 12
months:
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Establish strategic alliances with
youth organisations
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Establish closer co-operation between
education and industry
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Hold a YTP forum at the 54th PATA
Annual Conference in Macau, 2005
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Develop a YTP section on
www.PATA.org.
An example of an active strategic
alliance between PATA YTP and industry is MasterCard’s generous
sponsorship of two YTP awards: the Face of the Future and the Young
Tourism Strategist of the Year. These awards require your active
participation and nomination. The deadline for submitting your entry to
the Young Tourism Strategist of the Year award is July 1.
I look forward to your active participation in the PATA YTP programme.
If you have any questions, suggestions and feedback, please feel free to
contact PATA YTP Co-ordinator, Ms. Sucheera Natenin at
YTP@PATA.org.
Yours sincerely,
Mayur (Mac) Patel
Chairman
PATA Young Tourism Professionals
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Pollock: Tourism
Has Come of Age
 DestiCorp
CEO, Ms. Anna Pollock, delivered the keynote address on the theme,
"Tourism is Everybody’s Business", during the opening ceremony of the
53rd PATA Annual Conference. "Tourism has finally come of age," she
said. "Tourism can be the ultimate healing force on this planet. At its
essence it enables the most powerful form of human communication -- the
interaction between host and guest; the communion and celebration of
strangers."
Ms. Pollock said tourism organisations had to adopt new technology to
reach the increasingly powerful consumer. She touched on four main
technological drivers: digitisation, connectivity, convergence and
interoperability. Ms. Pollock said two thirds of the travel experience
occurs "in the customer’s head by following the journey through the
cycle -- before, during and after arrival and departure." She suggested
that tourism suppliers should look at ways to use technological and
other resources to work within "the world of dreams".
Ms. Pollock said people were facing the "napsterisation" of the travel
industry. She pointed to a future where consumers will carry personal
digital assistants (PDAs) and will be able to design, book and pay for
holidays 24/7 wherever they are.
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Bellamy
Proposes Mass Tourism 'Eco-Tax'
 A
big challenge facing global tourism is balancing the demands of habitat
and biodiversity with the aspirations of people, said Prof. David
Bellamy during his 53rd PATA Annual Conference presentation entitled
"Biodiversity vs. Mass Tourism". "There is no need for mass tourism to
adversely effect biodiversity," he said. "In fact, handled in the right
way, it can be the main driver to work with it rather than against it."
Prof. Bellamy cited many examples of how mass tourism can upgrade,
complement or sustain a landscape or habitat. One example he used was
Disneyland in Florida. "The lake in the middle was so polluted that it
had to be drained and dug out before Tinkerbell came to the rescue and
refilled it with clean spring water, unbottled of course," he said. "The
expertise of their landscape architects not only drew on the
biodiversity of the world’s flora to beautify the park … but also
restored a great chunk of the everglades."
The well-known broadcaster proposed that for mass tourism and
biodiversity to work together for everybody’s benefit, anybody currently
living within or at the fringes of important ecosystems, and who are not
already benefiting from development, must be compensated. Bellamy
proposed that funds for compensation be raised via an "eco-tax". He
cited a Chinese study that concluded that "an eco-tax could be a viable
solution to conflict resolution in many of China’s (and indeed the
world’s) protected areas".
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Last Call for Young Strategist Entries
MasterCard has joined with PATA to sponsor the Young Tourism Strategist
of the Year Award for 2004. All entries must reach PATA by July 1. The
Award seeks to identify the brightest young travel and tourism executive
in Asia Pacific through a 2,500-word essay on one of a variety of
industry topics. The PATA Honours Committee will shortlist and pick the
winning essay and MasterCard will award the author with a winner's
plaque and a US$5,000 research grant to delve deeper into the chosen
topic. MasterCard will also sponsor the winner's air travel and
accommodation to PATA Travel Mart 2004 in Bangkok, Thailand, September
22-24, where he/she will receive the award. The winner will also have
the opportunity to present his/her research findings to key players in
the Asia Pacific travel industry. For more information, please contact
PATA Assistant Manager-Development, Ms. Sucheera Natenin. Tel: (66-2)
658-2000 ext. 126. Fax: (66-2) 658-2010. E-mail:
YTP@PATA.org.
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PATA Americas to Focus on the Future
Organisers of this year’s PATA Americas Chapters Meeting are considering
inviting PATA’s Young Tourism Professional (YTP) members to the event.
The meeting will take place September 16-19 in Honolulu, Hawaii.
Following on from her 53rd PATA Annual Conference
presentation about career development, Visitor Industry Education
Council (VIEC) Executive Director, Ms. Lynn Cook, has confirmed that she
will address the meeting. The University of Hawaii’s School of Travel
Industry Management is playing a significant role in structuring the
programme. The event will also feature the "Aloha Friday Travel Fair" on
September 17.
PATA Director-Americas, Mr. Jim Ferguson, said: "This
will be a progressive and interactive event and an investment in the
future of PATA for all attendees." Additional details and registration
information will soon be available from Mr. Ferguson. E-mail:
americas@PATA.org.
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Competency Enhanced by Trisakti
Until recently, Indonesia's hospitality training system enjoyed limited
ownership or input from industry employers -- graduates often had to
retrain to meet industry standards. Trisakti Institute of Tourism in
Jakarta has played an integral role in reforming Indonesia's hospitality
training system.
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Trisakti
was the only private training institute to participate in a national
pilot programme that began in 1993 to establish best practices in
competency-based hospitality training
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Trisakti's
general objectives were to establish an academic vision and mission for
competency-based training (CBT) and to develop partnerships between
government, educators and employers in Indonesia and other countries to
meet international industry training standards.
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Since
Trisakti piloted its CBT curricula, the Indonesian ministries of Culture
and Tourism; National Education; and Manpower and Transmigration as
well as hospitality industry associations, have accepted it as the model
and benchmark for hospitality training
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90%
of hospitality-related schools in Indonesia now use CBT standards, and
there is also a standards certification and registration body to oversee
the 400 assessors and 50 master assessors planned in 2004.
Trisakti Institute of Tourism received the 2004 PATA Gold Awards Grand
Award for Education at the 53rd PATA Annual Conference on Jeju Island.
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Cornell, Nanyang to Offer Joint Masters
Programme
The Cornell University School of Hotel Administration and the Nanyang
Technological University (NTU) School of Business in Singapore have
agreed in principle to establish a Singapore campus to conduct a
12-month Masters of Management in Hospitality programme. Pending legal
and regulatory approvals, the Cornell-Nanyang Institute of Hospitality
Management will be formally set up by the second half of 2004. The
graduate programme, co-taught by NTU and Cornell faculty, will
accommodate 50 students per class beginning in June 2005. Students will
study at NTU's campus in Singapore and at Cornell's campus in Ithaca,
New York. For further information, please call Ms. Dianne Tan at NTU.
Tel: (65) 6790-6179. E-mail:
lltan@ntu.edu.sg.
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What's New in Asia Pacific?
News@PATA is pleased to present What's New in Asia Pacific
-- a monthly update on the products and special offers of PATA members.
Click to read the May-June edition of
What's New in Asia Pacific. PATA members are welcome to
contribute to this monthly newsletter. For more information, please
contact PATA Manager-Communications, Ms. Paveena Olansuksakul. Tel:
(66-2) 658-2000 ext. 116. Fax: (66-2) 658-2010. E-mail:
communications@PATA.org.
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PATA.org Hosts Conference Speeches,
Presentations
YTP members may access soft copies of 53rd PATA Annual Conference
speeches and presentations by logging into the members’ zone of
www.PATA.org and clicking on the "Speeches from PATA events" link.
The monthly PATA Strategic
Intelligence Centre report, Issues & Trends, is also available in
the members' zone.
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PATA Publications Catalogue 2004 out
Now
PATA Publications Catalogue 2004 is out now. Pick up a free copy of the
catalogue at any PATA event, or request a PDF soft copy by e-mail from
PATA Co-ordinator Publications, Ms. Patcharin Hongprapat. Tel: (66-2)
658-2000 ext. 121. Fax: (66-2) 658-2010. E-mail:
publications@PATA.org.
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PATA's New E-mail Addresses
Effective immediately, all PATA staff have started to use a "PATA.org"
e-mail address. For example,
events@pata.th.com is now contactable at
events@PATA.org. On June 1, 2004
"pata.th.com" will discontinue. There will be no change to e-mail
addresses at PATA Americas Division as staff there already use
"PATA.org" e-mail addresses.
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PATA Europe’s New Contact Details
PATA Regional Director-Europe, Ms. Marion Buttler, may now be contacted
at:
Office address:
Friedberger Str. 116
61118 Bad Vilbel
Germany
Postal address:
Postfach 1334
61103 Bad Vilbel
Germany
Tel: (49) 610-198-7107
Fax: (49) 610-198-7108
Mobile: (49) 160-553-4237
E-mail: europe@PATA.org
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PATA Welcomes New YTP Members
PATA warmly welcomes the following new Young Tourism Professional (YTP)
members:-
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Mr. Jardish Chand, M/S Evergreen Travels,
India
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Mr. Subhash Chaudhary, M/S Evergreen
Travels, India
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Mr. Hardeep Singh, M/S Evergreen Travels,
India
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Mr. Gregorie Imberty, East West Siam,
Thailand
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Mr. Jong-chae Lee, BBC World, Korea (ROK)
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Mr. Kenneth Low, Abacus International,
Singapore
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Mr. Brajesh Raj Mishra, Venture Travel
(Temple Tigers), Nepal
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Ms. Shilpa Sethi, Durga Das Publications
(Trav Talk), India
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Ms. Petra Singer, University of
Queensland, Australia
Accurate at May 20, 2004
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