PATA Destination Marketing Forum

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Download the PATA Events app to maximise your experience at PDMF 2018!


*Please note that only registered delegates may access the event.


PATA Destination Marketing Forum 2018 (PDMF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.

The PATA Destination Marketing Forum (formerly the New Tourism Frontiers Forum) stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations.

Aligning with the advocacy theme of tourism dispersal the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.

The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day conference, networking events and a day of on-ground activities known as the Technical Tour and Tourism Marketing Treasure Hunt. The Tour provides delegates with an unprecedented opportunity to explore the region’s natural landscapes and cultural treasures.

PDMF 2018 is generously hosted by the Thailand Convention & Exhibition Bureau and the Tourism Authority of Thailand.


For inquiries, fill up the form and leave us a message.


Generously hosted by the Thailand Convention & Exhibition Bureau and Tourism Authority of Thailand



Delegate Lanyards Sponsor


Supporting Media Partners




In advocating sustainable tourism and emerging destinations, PATA is pleased to offer complimentary registration to all interested parties. Please note that airfares and accommodation costs are the sole responsibility of delegates.

Seats are available on a first-come, first-served basis.


Shuttle services for PDMF 2018 delegates will be available on November 27-28, 2018 from Khon Kaen Airport to official hotels,
and on December 1, 2018 from official hotels to Khon Kaen Airport.



Located in the heart of Thailand’s Northeast region, Khon Kaen is the region’s transport hub, investment and development centre, widely known for its traditional Isan culture, local wisdom and premium quality Mad Mee silk. With superior venues for conferences and product exhibitions, accommodation, and facilities, it is regarded as the ‘MICE City’ of the North-East as well as the hub for the region’s industrial development in accordance with the ‘Economic Corridors Development’ policy of the Government, which aims to enhance connections between Myanmar, Thailand, Lao PDR and Vietnam.

Khon Kaen delights both business and leisure travellers with a wide variety of accommodation options to suit every need and budget. It also has wide selections of meeting rooms, conference facilities, exhibition venues.

Apart from its strategic economic and commercial positioning, Khon Kaen is culture-rich and offers plenty of natural attractions which can turn to unique and memorable outdoor activities. It has a number of wildlife sanctuaries and national parks – all well suited for team buildings and theme parties. Visitors also can experience the lifestyle of Isan people, exciting antiques and pre-historical artefacts, popular authentic Isan cuisine, and lively smiles of Isan people.

Getting There

Khon Kaen is easily accessible by car, train, bus or plane via domestic flights. By far the most convenient mode of transport is through domestic connections on low-cost airlines from any of the major International airports in Thailand. Khon Kaen Airport has a carrying capacity of 32 flights per day and average 8,000 passengers per day. In 2018, its new terminal building will be completed and it will raise the airport’s carrying capacity to 1,500 passengers per hour and five million passengers per year. International air arrivals are entitled to a 30-day visa, 15-day visa at land borders and 60-day tourist visa through application at the Thai consulate.

Richard Cutting-Miller
Executive Vice President
Keynote Speaker

Art Thomya
CEO & Founder
Art Inspire Company Limited, Thailand
Interlude 1 – That’s a Miracle
Interlude 2 – Hungry Bytes

Michael Goldsmith
Vice President of Marketing
Las Vegas Convention and Visitors Authority
Session 1 – The Role of Local Experiences in Destination Marketing

Willem Niemeijer
Yaana Ventures
Session 1 – The Role of Local Experiences in Destination Marketing

Ben Liao
Forte Hotel Group
Session 2 – Managing the Disconnection between Destination Organisations and Communities

Chris Carnovale
Educator, School to Tourism Management
Capilano University
Session 2 – Managing the Disconnection between Destination Organisations and Communities

Torsten Edens
Go Beyond Asia
Session 2 – 
Managing the Disconnection between Destination Organisations and Communities

Jens Thraenhart
Executive Director
Mekong Tourism Coordinating Office
Session 3 – Transborder Marketing: Case Studies of GMS


Peter Semone
Chief of Party

USAID Tourism for All, Timor-Leste
Session 3 – Transborder Marketing: Case Studies of GMS

Richard Rose
Country Director – Lao PDR
Session 3 – Transborder Marketing: Case Studies of GMS

Damian Cook
CEO & Founder

E-Tourism Frontiers
Workshop: Digital Marketing

John Williams
Vice President Advertising Sales – Singapore, South & Southeast Asia
BBC Global News

Session 4 – Fighting Undertourism Through Innovative Storytelling

Edmund Morris
Component Lead at USAID Jordan Local Enterprise Support Project (LENS)
Session 5 – Calculating our Impact as Destinations

Kei Shibata
Co-founder & CEO
LINE TRAVEL jp & Trip101
Closing Keynote

Dr. Mario Hardy
Closing Session Moderator

Paul Pruangkarn
Director of Communications
Master of Ceremonies

Technical Tours: Learn tricks of the trade on how to market and protect the destinations

Delegates are invited to participate in one of the complimentary technical tours listed below. For this one-day field session, delegates will be challenged to discover the gems of Khon Kaen and the surrounding area. Engage with the culture and people of Khon Kaen, taste their food, admire the landscape and savour their history – while leveraging digital tools to identify, collect, and promote your new-found travel ‘treasures’. This on-the-ground activity is a prerequisite to the next day’s engagement session on “Brand building and marketing of the destinations”.

Technical Tour Route 1: Isan Craft & Culture
(Sila Community – Wat Chai Sri) 

Technical Tour Route 2: The Abundance of Isan
(Mekin de Farmily – Dinosaur Museum) 

Technical Tour Route 3: The Wisdom of Isan
(Ban Hua Fai Silk Village – Wat Thung Setthi)

Tour bookings can be made while doing the online event registration.

Do you have any questions about PATA Destination Marketing Forum 2018?

Fill up the form and leave us a message below.