PATA Annual Summit 2015



New Dimensions of Heritage and Culture Tourism

April, 23-26; Hong Zhu Shan Hotel

Leshan, Sichuan, China

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PATA Annual Summit 2015 (#PAS2015) will be held at the Hong Zhu Shan Hotel in Leshan, Sichuan, China from April 23-26, 2015. The Summit, generously hosted by the Leshan Municipal People’s Government, includes a one-day conference, the PATA Youth Symposium, the PATA Executive Board and Committee meetings, and Annual General Meeting 2015.

New Dimensions of Heritage and Culture Tourism is the theme of this year’s PATA Annual Summit and will explore the preservation of heritage and cultural sites and attractions, while promoting and attracting an increased amount of tourism growth to a region.

Visitation to natural and cultural heritage destinations, including scenic landscapes, parks and ancient civilisation sites is increasing year-on-year, with 26 locations added to the World Heritage List in 2014 alone, totalling over 1,000 natural and cultural sites. With the increased amount of visitors to these areas, the challenge is balancing the preservation and maintenance of the authentic and natural sites with the increased growth of tourism.

The programme will feature domestic and international speakers, on such topics as Preserving Heritage Sites, Social Media in China, and “The Conscious Traveller”.

Leshan is a prefecture-level city located at the confluence of the Dadu and Min rivers in the Sichuan Province of China The city is located on the south-western fringe of the Red Basin in southern Sichuan, about 120 km (75 miles) from Chengdu.

Leshan is one of the most mature tourist destinations in Sichuan and even China. It annually receives over 25 million visitors. The Leshan Giant Buddha of Mount Emei, a Cultural, Heritage and National 5A tourist attraction, draws worldwide attention due to its profound influence on Buddhist culture and is surrounded by a unique natural landscape. Leshan City is a paradise for leisure and holiday. Other leisure activities in the area include hot springs, skiing and rural tourism.

Travel to Leshan
Delegates can connect to Leshan via Chengdu Shuangliu International Airport, then land transfer by car, bus or by speed train from the airport to Leshan city.  It takes approximately one hour and thirty minutes by car or bus, forty minutes by speed train.

Event Dress Code
Business attire is the official dress code during business sessions.  Dress code for evening social functions, unless otherwise specified within the programme, is smart casual attire or national costume.

Airport Transfers
Complimentary Airport transfers from Chengdu Shuangliu International Airport to official hotels in Leshan will be made available to all registered delegates arriving from April 22-24 and departing on April 25-27.

Complimentary Tours
Complimentary half-day city tour and pre/post tours programme details will be available later.





Dale Lawrence
President, Skal International



Xu Jing
Executive Secretary of the General Assembly and the Executive Council
Regional Director for Asia and the Pacific, UNWTO
Keynote Address

Hans Thulstrup x150

Hans Dencker Thulstrup
Programme Specialist for Culture a.i., UNESCO Beijing Office, China
Keynote Address


Sok Sangvar
Head, Angkor Tourism Management Plan, APSARA National Authority, Cambodia 
Successful Management of Heritage Sites; Case Study of Angkor Wat


Tongqian Zou1

Professor Tongqian (Tony) Zou
Assistant to the President, Beijing International Studies University (BISU), China
Successful Management of Heritage Sites; Case Study of Great Wall of China

Rohantha Athukorala

Rohantha Athukorala
Chairman, Sri Lanka Tourism Promotions Bureau
Successful Management of Heritage Sites; Case Study of Sri Lanka


Marketing the Competitive Destination of the Future


Jonathan B. Tourtellot

Jonathan B. Tourtellot
Geotourism Editor, National Geographic Traveler; Founding Director, National Geographic Center for Sustainable Destinations; Portal Editor,; Principal, Focus on Places LLC
Balancing the Need for Visitation and the Appropriate Management of the Authentic and Natural Heritage and Cultural Site


The Conscious Traveller; Putting Purpose into Practise



Ross Jackson
Head of Cross-Border Business, APCEMEA, Visa Inc.
The Dynamic of Today’s Global Traveler


Dato’ Azizan Noordin
Deputy Director General (Promotion), Malaysia Tourism Promotion Board (Tourism Malaysia)
Marketing the Competitive Destination of the Future



Dr. Mathew McDougall
CEO, Digital Jungle
Breakout 1; Social Media in China


The Future Outlook; Innovation and Technology in the Travel Industry



Jesper Palmqvist
Area Director Asia Pacific, STR Global
Breakout 2; Travel Trends in Asia



George Cao
Co-founder & CEO, Dragontrail

Panel Discussion: The Future Outlook; Innovation and Technology in the Travel Industry


Clement Wong
Founder & CEO, BeMyGuest
Panel Discussion: The Future Outlook; Innovation and Technology in the Travel Industry

Mallika Naguranx150

Mallika Naguran
Sustainable Development & Communications, Accor Asia Pacific
Panel Discussion: The Conscious Traveller; Putting Purpose into Practise


Christiana Zhu
Senior Marketing Manager, WildChina
Panel Discussion: The Conscious Traveller; Putting Purpose into Practice



Linda Wang
Managing Director, Destination Asia
Panel Discussion: The Conscious Traveller; Putting Purpose into Practice


David Chaix150

David Chai
Deputy General Manager, Alitrip (a subsidiary of Alibaba group)
Closing Address



Sharanjit Leyl

Sharanjit Leyl
Presenter, BBC World News
Keynote Address – UNWTO & UNESCO
Marketing the Competitive Destination of the Future

Andrew Jones, Member

Andrew Jones
Guardian, Sanctuary Resorts
Panel Discussion: The Conscious Traveller; Putting Purpose into Practice

Mario Hardy, Chief Operations Officer_s

Mario Hardy
Future Outlook; Innovation and Technology in the Travel Industry



Hong Zhu Shan Hotel, Leshan, Sichuan, China

The Hongzhushan Hotel is located at the foot of Emei Mountain (Emei Shan), just 200 meters from Baoguo Temple and 500 meters from rich forests and surrounded by six romantic peaks, two valleys and three lakes.

Located among several villas, guestrooms at this Emei Shan hotel offer all the standard amenities as well as flat screen TVs and a variety of beautiful views of the surrounding forests, lakes and mountains. Some rooms also come with a balcony with a table and chairs.

The hotel has 36 hot springs, both indoors and outdoors, prepared for guests to relax in and enjoy. Massage services offer another way for guests to unwind at the Hongzhushan.

The international conference center houses 40 meeting rooms of various sizes and styles, of which the largest pillar-less room can hold up to 1, 000 and can be used for meetings, exhibitions, parties and performances. The center is completely equipped with such modern facilities as eight-language simultaneous interpretation systems, broadband Internet access, Wi-Fi, multi-media large screens, advanced audiovisual systems.

The hotel’s nine villas provide guests with unique and charming views, earning the Hongzhushan the title of Sichuan’s Best Tourist Hotel in 2005 and 2006. Additionally, the hotel received the 2007 Golden Pillow, being named one of China’s top 10 Tourist Hotels.


Mount Emei, Leshan, Sichuan China 614201

Hotel facilities

Business Facilities: Business Centre with Internet Access, Business Services, Conference Rooms, Exhibition Hall, Meeting Facilities

Recreational Facilities: Chess & Playing Cards Room, Message, Spa, Fitness Center with Fitness Center, Table Tennis Room, Indoor Swimming Pool, Squash room, Tennis Court, Golf, Sauna, KTV, Night Club, Bar /Lounge

All Rooms: Bathroom with bathtub and separate shower, IDD/NDD telephone, In-room safe, Internet, Mini bar, Satellite television, Smoke alarm.

Hong Zhu Shan Hotel Emeishan offers the following dining options: Bar/Lounge, Chinese Restaurant &Western Restaurant

Nearby Places

Baoguo Temple, Fuhu Temple, Mount Emei Museum, Confucianism, Buddhism, Cultural Corridor Road, 1.2 kilometers from Mount Emei (Emei Shan);41 kilometers from Leshan Giant Buddha

Distance from Downtown

The distance from Emeishan train station is about 15 minutes’ drive and 31.3km from Leshan( City Center)

Venue Map

Quick Facts of Leshan


Hot Spring 1 meeting 2 Room 2 Room 3 Restauran 2 Lounge 1 Tennis meeting 1 



Visas are required by all international visitors, with the exception of: National of Singapore, Brunei & Japan, who can enjoy free visa access to China up to 15 days. The ordinary visas consist of eight sub-categories, which are marked with Chinese phonetic letters (D, Z, X, F, L, G, C, J-1 and J-2 respectively). Please visit for an Introduction to China Visa and its application process. 



1) Hong Zhu Shan Hotel (Event Headquarters Hotel)

2) Anantara Resort & Spa

3) Emei Shan Grand Hotel

4) Emei Shan Hot Spring Hotel

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Hotel accommodation in Chengdu for PRE and POST PATA Annual Summit

Delegates who want to stay in Chengdu before and/or after PATA Annual Summit may consider the following PATA member hotels which offer special room rates 20-30 April 2015. Please note that all expenses i.e. hotel, meals, transfers etc. will be on own budget and arrangement. Please use the following booking forms to book directly with the hotel.

1) Dorsett Grand Chengdu (please click this link to book by using promo code PATA2015 )

2) Jinjiang Hotel

3) Minshan Hotel

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Thai Airways International

Thai airways-01

Thai Airways International offer Best Net Fare on Business class and economy class on TG operating flights for point of origin to Chengdu (nearest port) for participants attending PATA Annual Summit 2015 and PATA Board Meetings in Leshan, China.

To obtain the Best Net Fare, please refer to event code TG1504017 when booking directly with THAI Worldwide Offices (not applicable for bookings made via online partners or travel agents). 


Please note: Registered delegates who would like to fly with THAI from Bangkok –Chengdu- Bangkok, please contact;

Khun Patcharin Kuanniyom  at email :




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Supporting Airline

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Media Partners

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