PATA and China Guangxi Tourism Sign MOU

Posted: Mon 29 Aug, 2011

August 29, 2011 Bangkok: The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MoU) with China Guangxi Tourism Administration (GXTA). The objective of the MoU is to strengthen cooperation in the sharing of research, intelligence, marketing activities and training as well as support the UNWTO/PATA Forum on Tourism Trends and Outlook in Guilin, China.

The signed MoU was endorsed and exchanged by Mr John Koldowski, PATA Head of the Office of Strategy Management and Mr Chen Jianjun, Director-General of China Guangxi Tourism Administration during the 2nd Pan-beibu Gulf Think Tank Summit in Nanning, Guangxi, China, August 28-19, 2011. The two organisations will support and run (with other partners) the UNWTO/PATA Forum on Tourism Trends and Outlook held every year in Guilin, and will continue to work in concert to make this forum a well-recognised and influential forum brand worldwide.

Mr Koldowski said: “This is a significant move for both organisations, the Guangxi autonomous region receives in excess of 2.5 million tourists a year and generates several times that, especially into those countries that make up the Greater Mekong Sub-region.” 

Mr Chen Jianjun, Director-General of China Guangxi Tourism Administration said: “By signing this MoU with PATA, we are pleased to bring our exchange and cooperation to the next level. The two institutions will enhance our partnership in market development, destination promotion, events management, research and training, so as to foster tourism growth in the Asia Pacific region.”

 

 

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Issued by:

PATA Communications
Bangkok, Thailand
Tel: +66 2 658 2000 Ext 107 or 127
E-mail: communications@PATA.org
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About PATA
The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA is proud to celebrate 60 dynamic years of developing responsible tourism.

In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region. The Association provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to 39 active PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. For more information, please visit www.PATA.org

 

About China Guangxi Tourism Administration (GXTA)
China Guangxi Tourism Administration (GXTA) is an agency in charge of tourism directly affiliated to the People's Government of Guangxi Zhuang Autonomous Region, responsible for the international and domestic marketing of Guangxi as a destination. For more information, please visit www.gxta.gov.cn.