PATA and Tourism Administration of Guangdong Province Sign MoU

Posted: Mon 21 Nov, 2011

November 21, 2011, Bangkok: The Pacific Asia Travel Association (PATA) has signed a memorandum of understanding with the Tourism Administration of Guangdong Province (GDTA). The objective of the MoU is to strengthen cooperation in the sharing of research, intelligence, marketing development strategy, training, and to support the China (Guangdong) International Tourism Industry Expo, held annually in Guangzhou.

The MoU was signed by Mr João Manuel Costa Antunes, Vice Chairman of PATA and Mr Yang Rongshen, Director-General of GDTA during the 2011 Guangdong Tourism and Culture Festival in Shaoguan City, Guangdong Province, China, November 5. 

Mr Martin Craigs, PATA CEO, said: “The MoU signals closer tourism cooperation between PATA and Guangdong. Both parties will now share more intelligence and work more closely together. The partnership will help empower Pearl River Delta regional tourism as a case study in regional tourism cooperation and promotion.”

Commenting on the MoU, Mr Yang Rongsen, Director General, GDTA, said: “I believe with the tourism cooperation memorandum signed, the Tourism Administration of Guangdong Province has established closer and friendly cooperation with PATA. Our two parties will work together to develop the tourism market, improve the image of tourism destinations in Guangdong, provide tourism consultancy services and strengthen tourism industry training. The result will be the development of the tourism economy in our part of Asia Pacific.”

 

 

Mr Yang Rongshen, Director-General of GDTA (left) and Mr João Manuel Costa Antunes, Vice Chairman, PATA (right) at the 2011 Guangdong Tourism and Culture Festival in Shaoguan City, Guangdong Province, China.

 

-ENDS-

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Bangkok, Thailand.
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E-mail: communications@PATA.org
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About PATA

The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA is proud to celebrate 60 dynamic years of developing responsible tourism.

In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within, the region. The Association provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to 39 active PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. For more information, please visit www.PATA.org

About GDTA

Tourism Administration of Guangdong Province (GDTA) is an agency in charge of tourism directly affiliated to the People's Government of Guangdong Region, responsible for the international and domestic marketing of Guangdong as a destination. For more information, please visit www.gdta.gov.cn.