PATA Appoints Ivy Chee as Regional Director - Asia

Posted: Tue 10 Jan, 2012

January 9, 2012, Bangkok - The Pacific Asia Travel Association (PATA) has appointed Ivy Chee as PATA Regional Director-Asia, effective January 16, 2012.

Chee, a Malaysian national, will be responsible for promoting PATA's progressive Next Gen range of membership benefits to travel and tourism industry companies and organisations, and engineering opportunities for the Association and its members in Asia (excluding Greater China).

Before joining PATA, Chee was Regional Senior Business Development Manager at online travel aggregator Wego Pte Ltd in Singapore.

At Wego, Chee worked with clients such as Malaysia Airlines, Air Asia, IHG, Starwood, Hilton, Accor Hospitality, American Express, Tourism New Zealand, Tourism Western Australia, to name a few. As Digital Ad Sales Manager at Singapore Press Holdings she worked with clients such as Singapore Airlines, Tourism Australia, Tourism NSW, Tourism Queensland, the Korea National Tourism Organization and Agoda, among others.

"Ivy is an important hire who embodies PATA's Next Gen philosophy," said Martin Craigs, PATA CEO. "A Malaysian who studied in Australia, has worked in Singapore, with a background in the new media and online travel space, and who speaks a handful of regional languages."

Chee speaks English, Mandarin, Cantonese, Malay and basic Japanese. She is a Bachelor of Arts graduate in professional communications from RMIT University Melbourne and has diplomas in Mass Communications from the Melbourne Institute of Business Technology and Taylor's College. She is also a Taekwondo black belt.

 

-ENDS-

 

PATA Next Gen will meet you at the upcoming events in various locations around the region

Jan 30      PATA Hub City Forum, Bangkok, Thailand
Feb 3-7     PATA Adventure Travel and Responsible Tourism Conference and Mart (AT&RTCM), Paro, Bhutan
Mar 29-30  Pacific Asia Indigenous Tourism Conference (PAITC), Darwin, Australia
Apr 20-23  2012 PATA Annual Conference (PAC), Kuala Lumpur, Malaysia 
Sep 25-28 PATA Travel Mart (PTM), Manila, Philippines 
PATA Hub City Forums in 6 cities in 2012
PATA Webinars on hot topics each month

 

Issued by:

PATA Communications,
Bangkok, Thailand.
Tel: +66 2 658 2000
E-mail: communications@PATA.org
Online newsroom: www.PATA.org/Press
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About PATA

The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA is proud to celebrate 60 dynamic years of developing responsible tourism.

In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within, the region.

The Association provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond.

Thousands of travel professionals belong to 40 active PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA's Strategic Intelligence Centre (SIC) offers unrivalled aggregated data and insights. This included Asia Pacific inbound and outbound statistics, analyses and forecasts and in-depth reports on strategic analysis. For more information, please visit www.PATA.org and www.PATAchina.org