Posted: Wed 19 Feb, 2014
The survey, available in five languages, aims to capture young Asians’ travel habits and destination wish lists
February 19, 2014, Bangkok -- The rise of Asian economies and the associated boom in international travel is grabbing the attention of the global travel and tourism community. The way young consumers plan, book and experience travel today offers destinations and businesses a valuable insight into how families, business travellers and seniors will travel in the future.
In response to this need, the Pacific Asia Travel Association (PATA) is carrying out a major new study on the travel habits of young Asian consumers. All data collected will appear in a new report called The Rise of the Young Asian Traveller, due to be launched by the Association in April. The report will aim to give destinations and travel businesses across the globe a better understanding of how and why they should reach out to young Asian consumers.
The survey is open to young people aged 16-35 from the following countries and territories: Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Korea (ROK), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Chinese Taipei, Thailand and Vietnam.
In return for their valuable time and responses, survey participants will be eligible to enter a prize draw trip for two people to Kuala Lumpur including flights and five-star accommodation. The second prize is a two-night stay at Aloft Bangkok - Sukhumvit 11 Bangkok, one of the city’s coolest hotel hotspots. Other prizes will also be given. For more information about the prize draw, participants can refer to the final page of the survey.
The survey is now online and will now close at 1700 hours on Friday, March 21, 2014 (one week extension). It is available in the following languages:
A pre-presentation of the report’s findings will be made at a special session from 1000-1100 hours on Wednesday, March 5 in Hall 4.1 at ITB Berlin. At the session a panel of experts will discuss their impressions of how young Asian travel tastes are shaping destination development.
The study on The Rise of the Young Asian Traveller is being coordinated by Peter Jordan, a PATA in-house consultant. If you wish to find out more information on how you can distribute the survey and obtain the final report, please contact peter@PATA.org or call +66 (0) 2658 2000.
Founded in 1951, the Pacific Asia Travel Association (PATA), is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC.
The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members' desktops and mobile devices anywhere in the world. PATA's Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York.