5 Reasons Why You Should Invest in Employee Development

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Whether you’re a government institution or private sector business, a talented workforce is key to the success. Here are five reasons you should invest in employee development*

  • Attract and Retain Great Employees: Employee retention is a huge challenge (and expense) for employers. So is the hiring process. Having a solid employee development program can help make that less of a burden.
  • Promote From Within: Employee development trains your current employees for possible future promotion and shows you which ones have potential. Who else is more familiar with your day-to-day business, and with your customers? 
  • Keep Employees Engaged: Bored employees are a recipe for disaster. They can take on negative attitudes, sloppy work habits, and damage relationships with other employees and customers. Employee development avoids that kind of boredom from setting in.
  • Save Time and Earn Money: A good employee is like money in the bank. Well-trained, confident, and engaged employees are going to do better work for you in the long run, with the potential to increase sales and output.
  • It Makes You Look Ahead: Employee development programs don’t happen without planning. An employee development plan that’s going to work necessarily forces you to consider the future path of your business, which means you’ll always be thinking ahead of the curve.

Companies that invest the most in training and educating their workforce are able to hire, retain and develop the most highly skilled, effective, productive and motivated employees.

Recognising this fact, PATA’s Human Capital Development (HCD) unit offers private training workshops called the PATA Human Capacity Building Programme (HCBP), which has been extremely well-received by the tourism community. The workshops are held in collaboration with various international and national travel organisations – located at PATA HQ as well in the comfort of their own premises – with the most recent one held in Kota Kinabalu in Sabah Malaysia, focussing on ‘Risk Mitigation and Crisis Recovery Management’.

The latest and upcoming HCBP workshop will be held in partnership with Kazakh Tourism under the theme ‘Explore the Art of Storytelling’, and will take place during the PATA Executive Board and Board Meetings in conjunction with PATA Travel Mart 2019.

By leveraging the PATA network within the tourism industry, these customised workshops can help travel organisations boost specific skillsets for their staff ranging from digital marketing to destination management to tourism resilience.

Learn more about the programme

For questions on topics, timelines, and pricing, please contact [email protected].

*Source: ‘5 Reasons You Should Be Investing in Employee Development’ by Chad Halvorson on Inc.com