Co-founder, China Luxury Advisors
Renee Hartmann is the co-founder of China Luxury Advisors and has been focused on the China market since 2000, with a specialty in understanding and selling to the Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, public relations specialist, and market entry strategist in China. Renee also co-founded and later sold Shanghai-based China consumer insights agency, Enovate, which advises multinational clients such as New Balance, Kraft, Unilever, and Coca-Cola in targeting China’s emerging consumers. Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua School of Business. She also sits on Duke University’s Fuqua School of Business East Asia Advisor Board. She was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than 12 years and speaks Mandarin.