Executive Board

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Andrew Jones grew up in the hotel business, as his parents managed Country Inns and Restaurants in the United Kingdom. Over the past 40 years Andrew has worked in a number of senior management and corporate positions in prestigious hotels, resorts and management companies in London, Bermuda, Canada and several countries in Asia.

In 1996 Andrew started a new journey when he founded and became Guardian of Sanctuary Resorts, a company that offers responsible and sustainable tourism experiences where people can balance their body, mind and spirit in an environmentally friendly space.

In addition, Andrew was previously Director, Asia Pacific Affairs for the International Hotel and Restaurant Association and a member of the Board of the Indian Ocean Tourism Organization. Andrew is a Certified Hotel Administrator of the American Hotel and Lodging Association and a Fellow of the Institute of Hospitality.

Andrew is a leading proponent of Corporate Social Responsibility and Wellness in Tourism, and a knowledgeable Key Speaker, Moderator and Panelist on matters of Responsible and Sustainable Tourism at many Hotel, Environment and Social Enterprise Forums and Conferences, as well as Universities and Vocational Schools.

Andrew is an active member of the Pacific Asia Travel Association (PATA), being Vice Chairman 2015-16, a member of the PATA Executive Board, Board of Trustee member of the PATA Foundation, and Advisor for PATA on CSR and Responsible and Sustainable Tourism. Andrew was also previously the Vice Chairman and Chairman of the PATA Hospitality Committee. In addition Andrew is a member of the World Travel Market World Responsible Tourism Day Advisory Panel.

Andrew believes in directly contributing to the community in which he lives, being Chairman Emeritus of the KELY (Kid’s Everywhere Like You) Support Group, a Past President of the Rotary Club of Kowloon, and a supporter of numerous other Charitable organizations and Social Ventures in Hong Kong.

Sarah leads the Destination Marketing Sales team at TripAdvisor, covering the APAC region.  The Destination marketing team’s key focus is to work and support all tourism boards in Asia Pacific.

Born and raised in Hong Kong and fluent in Chinese, Sarah has spent most of her life living in Hong Kong, Beijing and Australia giving her a deep understanding of the region.  Her career started with Cesar Ritz Colleges and then eventually joined the London team for the Hong Kong Tourism Board and Visit Flanders where she held positions in MICE, and international marketing.  Her role with both organizations meant regular contact with industry partners and working together to drive awareness of each of the destinations.

She started her TripAdvisor career in the London office; looking after the European, Asian and African Tourism clients. She has worked closely with key clients like South Africa Tourism and Greek National Tourism Organization.

Sarah’s work with South Africa Tourism includes a case study featured in the recent UNWTO E-Marketing Handbook.  Her role with TripAdvisor is to share best practices not only for tourism boards but also for all relevant industry partners and players.

With TripAdvisor as the world’s largest travel site, there is a wealth of insight and data that Sarah shares with the tourism industry.   Her travels across Asia Pacific bring her in front of a variety of industry partners including speaking to local associations and trade organizations.

TripAdvisor’s aim is to support the travel industry across the globe to better understand the power of reviews.

Stephen Pearce, MemberStephen Pearce is a strategic marketer with over thirty years’ experience in destination marketing and development. He sees himself as a change-agent; negotiating and implementing strategic alliances and partnerships with public and private businesses to compete effectively.  Curiosity, risk, creativity and innovation define his approach to market synthesis and development.

Stephen has worked with public and private companies across Canada, and has been with Tourism Vancouver since 2001 where he is currently the Vice President, Leisure Travel and Digital Marketing.  Responsibilities include consumer marketing, travel trade, digital marketing, research, and business technologies.  He coordinates campaigns in 11 geographic markets around the globe.

Stephen is very active at the national level; having served as the Chair of the Canadian Tourism Commission’s Research Advisory Committee for seven years, and currently serving on the Emerging Market Committee.  Stephen is also the Chair of the BC chapter of the Canada China Business Council and a Board member of PATA.

An avid traveller, he has lived across Canada, in Germany and in Uganda. He has also led volunteer missions in Tanzania and Kyrgyzstan to develop and grow their tourism economies.

Stephen has an MA in Geography from the University of Western Ontario and an MBA in Marketing from the University of York.

Kevin Murphy is the President & CEO of Asiawide Hospitality Solutions (AHS),  heading a team of highly experienced hospitality professionals that provide informed guidance and asset management to existing and new hotel owners and hospitality investors for their hotel real estate interests worldwide.

AHS assists both international and Asian based owners with effective and strategic hospitality investment planning, acquisition, design and operations management and the securing of improved profitability within their existing owned hospitality portfolios in Asia and elsewhere.

Kevin served as the Senior Vice President – Development in the original creation of Langham Hotels International, the luxury hotel brand subsidiary of Hong Kong’s publicly listed Great Eagle Holdings where he led their hotel portfolio investment, brand building and operating expansion for 11 years from September 1995 to early 2006 following a widely experienced previous 28 year career in other international hotels spanning 5 continents, and brought his unique international perspective and worldwide hotel experience to the growth of that latter company’s billion-dollar hotel investment portfolio.

He was an integral part of the team that launched its own Langham Hotels luxury operating brand in 2003 accompanied by the successful return of management of their wholly owned portfolio to the new operating company, Langham Hotels International in the period 2003-2006.

His industry knowledge and other group experience makes his perspective on current & future Hotel Investment needs particularly relevant to hotel investors and portfolio owners based in Asia Pacific.

His team helps with the interpretation of current hospitality investment trends throughout the world with an emphasis on Asia and acts also in guidance to some government authorities charged with planning such infrastructure growth more effectively and competitively.

Prior to Great Eagle Holdings, Kevin’s international career has extended to direct responsibilities for and involvement in over 263 hotel projects to date & included senior hospitality roles, at unit and corporate level. He served in senior positions in Operations, Development as well as Marketing & Sales with Hilton International in New York and Africa, Le Meridien Hotels in the U.S.A., the UAE and Asia Pacific regions and with Southern Sun Hotels and SAB Miller Groups in Southern Africa.

He currently serves also as a director of companies involved in airline service training, recruitment and inflight design, and hotel property development in emerging markets in Asia.

Active in industry and community affairs throughout his career, he currently serves as the Ambassador in Asia for members of the Institute of Hospitality, is also a member of the International Society of Hospitality Consultants & the Australian Institute of Company Directors and is a past board member of the original Green Globe Asia Pacific.

A member of PATA since 1984, Kevin was awarded the PATA Order of Merit in 2003, their Chairman’s Award in 2006 and in 2008, PATA Life Membership for his continued contributions in past roles to the association’s members and in the growth of responsible and sustainable tourism in the Asia Pacific region.

Hiran Cooray_cropHailed as a respected professional in Sri Lankan tourism, Hiran Cooray contributes an immense mixture of passion, honesty, integrity and tenacity to the industry. Carrying on the legacy of his father, the late Herbert Cooray, Hiran is the current Chairman of Jetwing – a family owned company which counts a storied 40 year history. His achievements are numerous and much acclaimed, being educated at the prestigious St. Joseph’s in Colombo and going on to graduate from the University of North Carolina and having followed a General Mangers course at Cornell University.

Hiran has represented Sri Lanka on the Board of Directors of the Pacific Asia Travel Association (PATA)  as well as being the immediate past Chairman of the organization (2010/12); Chairman of  PATA Sri Lanka Chapter (2003/4) and President of the Tourist Hotels Association of Sri Lanka (2005/8); and was recently appointed an Alternate Member of the UNWTO – World Committee on Tourism Ethics 2013-2017.  Hiran is currently serving for the second term as President of Tourist Hotels Association of Sri Lanka 2014-2016.

Today, Hiran sits on the Boards of the Sri Lanka Tourist Development Authority. In addition, he holds over 50 directorships in various hotels and related companies – making him a much sought after speaker/panelist  at tourism related international forums.


Mark is the Business Development Director – Asia Pacific for OAG. Based in Singapore since 2014, Mark has responsibility for the Sales and Marketing operations for the region, as well as leading and being actively involved in product development, training, presenting and industry insight for the company.

Mark was previously Commercial Director at OAG and responsible for all commercial activities including customer relationship management, new product development and strategic partnerships.

Prior to joining OAG in 2012, Mark spent six years with consultancy firm Airport Strategy and Marketing (ASM) as Vice President, where he was responsible for delivering client projects including new route development and network strategies.  Mark worked with airports and tourism authorities in the Caribbean, Europe, Middle East, Africa and Asia to implement successful strategies in building sustainable air services. Notable highlights were delivering a first LCC airline JetBlue to St Lucia and a new direct Asian service for London Gatwick Airport.


Anthony-LauAnthony Lau took up the position of Executive Director of the Hong Kong Tourism Board (HKTB) in 2007, responsible for managing and guiding the promotion of the city as one of the world’s leading destinations for business and leisure travellers.  Working in concert with the Board of the HKTB, the Government and tourism-related trade and organisations, Anthony provides overall leadership in mapping the strategic directions of HKTB, guiding the organization in responding to emerging tourism trends with creative strategies, and building successful partnerships with different stakeholders.

Anthony serves on a number of tourism-related bodies in Hong Kong, including the Advisory Committee on Travel Agents and the Advisory Committee on Cruise Industry. He is also a director of the Hong Kong-Taiwan Economic and Cultural Co-operation and Promotion Council, an executive committee member of the Hong Kong Arts Festival Society, and a member of the Advisory Board of PMQ.


Vikram-Madhok-webUpon returning from the United States & after a short stint in Banking, Vikram entered the Hospitality & Tourism world in 1985 and held various managerial positions – starting as Product Manager with the Taj group of Hotels for 4 years and moving on to the Oberoi group as Corporate Director – Sales & Marketing for 8 years. He joined Abercrombie & Kent India in 1997 as Executive Director and was subsequently promoted to take over as Managing Director.  Abercrombie & Kent is a global travel company with 40 offices and 3000 employees worldwide.

In India he oversees Abercrombie & Kent Inbound Travels, managing over US$ 25 million in top line with 80 full time employees and 6 offices across the country. Abercrombie & Kent (A&K) under his leadership has worn several awards of achievement and four years running as top Tourism  Operators in terms of quality Operation and Foreign exchange earnings by Ministry of Tourism, Government of India.

Vikram  is a specialist in the tourism and hospitality industry – having had wide exposure in all aspects of the trade during the last 25 years and have been serving in various capacity at the Chapter Level in India for over 20 years as Vice Chairman, Treasurer and Secretary– PATA India and was the Chairman  of  World Travel & Tourism Council (WTTC ), India Initiative.   He has been deeply involved in the activities of prominent industry associations and is the past President of Indo-American Chamber of Commerce northern region ; Founder Member, World Travel & Tourism Council (WTTC) – India Initiative; Executive Committee Member, Indian Association of Tour Operators (IATO); Member, Tourism Committee – Core group, PHD Chamber of Commerce & Industry; Member, Expert Committee on Tourism & Aviation, The Associated Chambers of Commerce and Industry of India (ASSOCHAM).  He is also sits on the Asia Pacific (MICE) Board of Starwood Hotels.   He has travelled extensively in his career.



Dr. Chris Bottrill is the Dean of the Faculty of Global and Community Studies at Capilano University in North Vancouver, Canada. He holds a PhD in tourism network and destination development. Chris has taught a wide array of tourism topics including destination development, sustainability, marketing, and entrepreneurship at universities in Canada, New Zealand, the USA, and Austria. He has presented on tourism related topics ranging from Olympic preparedness to climate change challenges at conferences and forums in China, Canada, Russia, Finland, New Zealand, Vietnam, Malaysia, India, and Cambodia.

Chris has extensive applied industry experience having completed over 50 tourism management and development projects around the globe. These have included new product feasibility analyses, marketing strategies, resource assessments, and multiple stakeholder engagement processes. Chris has a special interest in community based tourism and protection of indigenous cultures. For the past five years Chris has directed the acclaimed PATA Foundation supported Vietnam Community Based Tourism project and recently he led and completed a PATA and World Indigenous Tourism Alliance (WINTA) project on Indigenous Tourism and Human Rights.

Chris joined PATA in 2011 and has participated in a wide array of roles. He has served as the Chair of the Human Capital Development (HCD) Committee and Vice Chair of the Sustainability and Social Responsibility Committee since 2014, and he has also been a Trustee with the PATA Foundation for the past two years. During his tenure as Chair and Vice Chair Chris initiated a revision of both committee terms of reference, rebuilt committee membership, and led the formation of action plans which have seen many initiatives come to fruition. In his role as HCD Chair he also facilitated highly successful Youth Symposiums in Phnom Penh, Chengdu, Bangalore, and Guam.

Helena_Fernandes-webBorn in Macao, Maria Helena de Senna Fernandes earned her Bachelor’s Degree in Business Administration from the University of East Asia, Macao (now University of Macau), in 1987.  After her internship at the Luso International Banking Limited, she came on board the Marketing Department of the Macao Government Tourist Office in 1988, and throughout the years organized many local and overseas tourism exhibitions, conferences, seminars, marketing, and promotional activities of different scale.

Fernandes speaks fluent English, Cantonese, Mandarin and Portuguese.  With 10-years of experience and relentless dedication to her work, she became one of the two Deputy Directors in September of 1998, where she continues to be highly involved in the marketing and promotion of Macao as a tourism destination. Ms. Fernandes was appointed as Director of MGTO in December of 2012.


Pilar Laguaña has successfully led the Guam Visitors Bureau Marketing Department for nearly four decades drawing from a wealth of over 38 years of leadership and anagerial experience in international tourism and the travel industry. Pilar’s background also includes more than 30 years of Micronesia regional tourism marketing, experience in international advertising and public relations, global brand development & management, business development, with heavy emphasis in Japan, Korea, Taiwan, Hong Kong, Russia, China, USA and the Philippines, global event planning & management, multi- national digital media manangement, and customer & industry relations.

Pilar is a proven and energetic leader in global project management, strategic planning, integrated and global social media marketing, global media and trade relations, government procurement, and contract negotiations. Her strength in developing strategic and tactical direction, visionary and proven leadership, team building, and her aggressive passion and commitment to the Guam Visitors Bureau, its membership and the people of
Guam have been the foundation of her continuing success.

Pilar is responsible for the establishment, overall planning, development, implementation, coordination and supervision of all the bureau’s worldwide marketing and promotional activities with wide latitude in the exercise of independent judgment and actions. She is in charge of the bureau’s marketing department, its personnel and overseas marketing offices, and negotiates contracts with vendors in a highly efficient manner.

Some of Pilar’s most recent contributions include development, management and supervision of the bureau’s first ever integrated and award winning global social media campaign as well as establishing new markets and air route service into Guam. In addition to accomplishments promoting and branding Guam as a premiere travel destination, Pilar also provides leadership support to the national and state tourism offices of the Micronesia island nations. Pilar is currently Chairperson the Pacific Asia Travel Association (PATA), Micronesia Chapter.

Ben Montgomery1

Ben is a corporate ambassador for Centara Hotels & Resorts, the sustainable growing Thai-owned hotel chain. She is responsible for strengthening relations between Centara and the owners of Centara-managed hotels currently located in 11 countries in Asia and Indian Ocean.

Ben represents Centara in various Industry Councils and Associations. She was a Chairperson for PATA Thailand Chapter in 2014-2015 and currently is a member of Executive Committee of PATA Thailand Chapter. She is a member of Academic Committee of Tourism Council of Thailand (TCT), an active committee member of Hospitality Committee and Human Development Committee of Pacific Asia Travel Association (PATA). She is a frequent speaker at tourism industry events including PATA’s and a guest lecturer at Universities in Thailand, Philippines and China.

Currently, Ben is also representing TCT at Joint Public & Private Working Committee to develop workforce from Thailand Vocational Education for Hotel and Tourism Industry.

Ben has been assisting Thailand Research Fund under Project Coordinator Tourism and Hospitality Management Program since 2014. As one of their tourism expert panel, she helps evaluate the Tourism & Hospitality Research Proposals.

Before joining Centara, Ben worked for the Pacific Asia Travel Association (PATA) at its head office in Bangkok as PATA Regional Director – Greater Mekong/Director of PATA Chapter Development. Ben started her career in the hospitality industry at the Royal Orchid Sheraton Hotel & Tower in Bangkok. She had also worked at the Shangri-La Hotel and The Mandarin Oriental.

Ben was born in Chiangrai, Thailand. She went to Chiangmai University for her bachelor degree in Mass Communications in 1996. In 2003, she earned her Mini-MBA from Chulalongkorn University. Ben married to an American, Scott Montgomery. They have 2 amazing daughters, Sophia (13) and Grace (8). The couple raises their children to be citizens of the world.

Setyono Djuandi Darmono, MemberSD Darmono is an Indonesia businessman, wife Rosylawati Dewi with 3 sons.

He is the Founder of President University and Chairman of President University Foundation, an international standard university that provides internship program, scholarship program, and student exchange program, also provides dormitory with more than 4,000 students from 10 countries.

Mr Darmono is the Founder and President Director of PT Jababeka Tbk, a public listed company and the largest industrial estate developer in Indonesia, building and owned infrastructure such as power plant, water treatment plant, residential, commercial buildings, golf courses, university, schools, medical city, movieland, dry port, botanical garden and factories. The first project of PT Jababeka Tbk located in the east of Jakarta with total 5,600 hectares of land area, home to more than 1,650 multinational companies from over 30 countries.  PT Jababeka Tbk is planning to develop 100 cities throughout Indonesia, starts with the tourism industry such as Tanjung Lesung Resort and Morotai Island Resort.

He is the Founder and Chairman of Tanjung Lesung Tourism Development Corporation (TDC), an international tourist destination equipped with five star cottages and villas with private swimming pools, rich with Banten culture and heritage at the Sunda Strait facing the world famous Krakatoa, with unspoiled forest of Ujung Kulon National Park of the UNESCO world culture heritage nearby.

He is Founder and Chairman of PT Jakarta Old Town Revitalization Corporation (JOTRC), a private company appointed by the Governor of DKI Jakarta, the capital city of Indonesia, to preserve and promote Jakarta Old Town or “Old Batavia” the Dutch colonial heritage and archaeological sites with total of 334 hectares area as tourist destination.

He served as the President of IABC (Indonesia Australia Business Council) to promote trade between the 2 countries (2008 – 2012).

Scott Supernaw has extensive experience in global marketing and business development from well-established brands in the travel industry.  The companies he has worked with include Trans World Airlines, where he is credited with starting their successful Getaway Tour brand; General Mills Inc., where he led the acquisition of Olson Travel and Travelworld, Ltd; Olson-Travelworld Ltd., as President and CEO;  and Tauck World Discovery where he led their expansion into the international tour market.

He is a founding member and past 2-term Chairman of the United States Tour Operators Association.  Scott is also a past member of the Executive Committee of the Pacific Area Travel Association and their Board of Directors.  He has served on the advisory boards of the French, Swiss and Israeli government tourism boards.  In the early 1980’s he was one of 7 U. S. tour operators invited by the Chinese Government (CITS) to consult and work with them in the development of their long-haul, inbound, tour business.  He is a former member of the Los Angeles Chapter of the Young Presidents Association and holds and BA and MBA from Michigan State University.  He completed 6 years as an officer in the U.S. Army.


With talent and tenacity, Chef Danny oversees all pastry and bakery operations at the hotel. Obsessed about the perfect desserts, he loves to banter with guests to perfect his culinary tales. A Malaysian, he is known for his mastery of French pastries, with experience gained from the Shangri-la Hotel Kuala Lumpur, Cova Pasticceria & Confetteria and The Mira Hotel. His sugar showpieces won the Gold with Distinction Awards in Pastry Professional Showpiece in Hong Kong International Culinary Classic 2011, Gold Award in Pastry Display in the Hong Kong International Culinary Classic 2007 and also won Medalist in Pastry Showpiece. Chef Danny’s desserts focus on the combination of ingredients and technique. Influenced by season produce and the best ingredients, this philosophy remains a driving point of his desserts today.