Academic Dr Helena Lo Wins 2015 PATA Face of the Future

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BANGKOK, March 19, 2015 — The Pacific Asia Travel Association (PATA) is pleased to announce that Dr Helena Lo is the recipient of the most prestigious honour for young tourism professionals in Asia Pacific – the 2015 PATA Face of the Future award. Helena is Director of Pousada de Mong-Há – the Educational Hotel of Institute for Tourism Studies (IFT), Macau SAR.

Mr Mario Hardy, CEO, PATA stated, “On behalf of PATA, I would like to congratulate Dr Helena Lo on winning the 2015 PATA Face of the Future award. Her outstanding contribution to the responsible development of travel and tourism, specifically in the area of Human Capital Development, is especially relevant today. With the rapid growth of the tourism sector in the Asia Pacific region, Human Capital Development will be one of the greatest challenges for the travel and tourism industry. Her experience and insight will be most welcomed to the PATA Chairman in inviting her to join the PATA Executive Board as a non-voting member and observer.”

Helena said, “I truly feel honoured and privileged to receive the prestigious PATA Face of the Future award. PATA’s long-term commitment to developing a sustainable Asia Pacific travel and tourism industry is well admired by myself since I joined IFT as a student. At IFT, we incorporate environmental initiatives into our hotel operations and our curriculums, where our students start at a young age to recognise the related importance in ensuring a sustainable development in the industry as they graduated into an increasingly low-carbon economy.”

“I am grateful that my contribution over the years has been acknowledged with PATA’s Face of the Future award. This award gives me more energy and enthusiasm to further contribute to training future tourism talents. I think my greatest achievement is to see my students achieving great careers after graduation; many of them pursued postgraduate degrees and have taken up prestigious positions in the tourism and hospitality industry. When they pay me visits and update me about their career that is when I feel the achievements in my career too.”

Helena added: “I look forward to more collaboration between academics and industry practitioners, where researchers provide important implications for practitioners, whilst the industry opens opportunities for future research. This provides a platform to leverage greater cooperation and coordination between different stakeholders, for the sake of a sustainable development in the industry locally and internationally.”

A native of Macau SAR, Helena is Director of Pousada de Mong-Ha (the Educational Hotel of Institute for Tourism Studies Macau – IFT), an award-winning hotel training facility. She received a Doctorate degree in Business Administration, a Master degree in Education, and a Bachelor degree in Tourism Business Management. Her research interests include human resources and green hotel management. Helena has a wealth of experience in the hotel industry, including almost 14 years with Pousada de Mong-Ha, overseeing its operations and development. She works closely with industry practitioners and maintains a network with the Macau hotel industry.

The 2015 PATA Face of the Future Award will be presented at the Association’s Conference Dinner Reception and PATA Awards Presentation during PATA Annual Summit 2015 on April 24 at the Hong Zhu Shan Hotel in Leshan, China.

Courtesy of IMEX (the worldwide exhibition for incentive travel, meetings and events), Ms Lo will be offered complimentary registration and subsidised travel to attend IMEX2015 in Frankfurt, Germany, May 19-21, 2015.

About PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit

ABOUT IMEX 2015, May 19-21, Frankfurt

IMEX in Frankfurt is the efficient, one-stop-shop for planners looking to book and organise worldwide meetings, events and incentive travel programmes. Run by meetings professionals for meetings professionals, we’re committed to providing outstanding business opportunities for exhibitors and buyers alike. And of course, our hallmark Hosted Buyer programme is at the core of the show.

Innovation: IMEX is always evolving so you’ll find brand-new ideas, exhibitors, educational sessions and networking programmes every year.

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Discover 3,500 worldwide exhibitors, (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies). They’re poised to do business with the 9,000 visitors (including almost 4,000 hosted buyers) who attend during three energetic and very inspirational days. The latest trends and hundreds of meeting professionals are all under one roof. Over 64,000 appointments took place between buyers and exhibitors over the three-day trade show.
IMEX buzzes with activity, sound and energy, driving business with the force of global opportunities. If you’re in the meetings industry, this is the show for you.

To register for IMEX 2015 please see:


Media Contact:
Paul Pruangkarn
Manager – Communications
Bangkok, Thailand
Tel: +66 2 658 2000