Achara Masoodi

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Director – Marketing, PATA

Achara Masoodi has over 10 years of experience in marketing communications, brand strategy, consumer research and trends analysis. During her career in advertising, she has consulted for international brands at a regional and global level across diverse industries, including Nike, Converse, Levi’s, Coca-Cola, and Standard Chartered. She has spoken
at numerous conferences in Singapore and Hong Kong on the topic of concept strategy and cultural trends analysis. As Marketing Director at PATA, Achara leads the marketing communications and digital strategy for the organisation, bridging PATA’s rich history in the Asia Pacific travel industry to the new and exciting borderless digital world.

Achara is an MSc graduate from the London School of Economics and Political Science.