Achara Masoodi


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Director – Marketing, PATA


In her past life in the advertising world, Achara has provided brand strategy consultation for household names such as Nike, Converse, Levi’s, Coca-Cola, BASF and Standard Chartered at both regional and global level across diverse industries. She has spoken
at numerous conferences on the topic of concept strategy and cultural trends analysis with over 10 years of experience in marketing communications, brand strategy, consumer research and trends analysis.

At PATA, Achara leads the marketing communications and digital strategy for the organisation, bridging PATA’s rich history in the Asia Pacific travel industry with the borderless digital world.

Achara is an MSc graduate in Information Systems and Analysis from the London School of Economics and Political Science (LSE).