ADARA Impact Plus Harnesses Prediction Analytics to Power Better Market Insights and
Customer Actions for Destination Marketers
SINGAPORE, September 5, 2019 – ADARA, the world’s travel data co-op and leading provider of traveller intelligence for travel brands, today announced new predictive features in a comprehensive new release of Destination Marketing Cloud. Destination Marketing Cloud is an offering of multiple products focussed on enabling destination marketing organisations to learn, act, measure and modify their marketing efforts, allowing them to make smarter data-driven decisions for marketing and attracting high-value visitors to boost their impact on economic growth of their destination.
The latest update of Destination Marketing Cloud enables destination marketers to better plan their marketing spend and gain deeper insight into their destination’s growth, and performance. ADARA will soon release Impact Plus to customers globally with new comprehensive market visibility of attributed flight bookings in a destination, powered by new predictive analytics enhancements leveraging the latest advancements in machine learning and artificial intelligence (A.I.).
With the power of prediction, destination marketers have the ability to make more informed decisions. With the newly enhanced Destination Marketing Cloud allowing destination marketers to gain a comprehensive view of marketing efforts on flight bookings into a marketer’s destination, featuring enriched attributed flight booking data and search KPIs based on comprehensive market visibility, in addition to functionality for hotel bookings.
“We have worked closely with our destination marketing clients to deliver the most effective and relevant predictive capabilities to further their business. Destination marketers can learn more about customers and market drivers, act with confidence, measure results, and modify with more confidence than ever before,” said Carolyn Corda, Chief Marketing Officer at ADARA. “ADARA is committed to providing destination marketers with the richest data and most innovative products powered by cutting edge A.I. technology. The newly released Destination Marketing Cloud is an all-in-one solution for destination marketers and we are thrilled to be bringing it to market.”