Founder / Chief Creative Officer, Creative Animals Content Creators
I’m an L.A.-born, Toronto-raised, Dubai-bred Creative Professional. I’ve spent the last 13 years telling stories across multiple platforms from traditional print to digital media.
I began my advertising career in 2005 in Canada’s number one Digital Agency in Toronto – Henderson Bas. In those times, if you came up with a “cool” banner ad, you were considered an online genius. After 2.5 years of writing Google search tags, brainstorming emailers that end up in junk mail and making sure my Creative Director was caffeinated up 24/7, I decided to fly halfway across the world to the UAE for a new adventure. I continued to gain more exposure to the industry by working at all the multi-national agencies like Impact BBDO, Memac Ogilvy, FP7/McCann and JWT, to name a few, but I was quickly burning out. By Jan 2016, I was overworked, underpaid, and terribly unhappy with where my career was going.
In the search for a new life, I decided to take a leap of faith and quit my job whilst my wife was 2-weeks due to deliver our first son. Today, I run a successful content creation lab called Creative Animals. We are storytellers with a wild imagination, and we tell them in video, stills and even design. Creative Animals handle some of the region’s most loved brands, as well as international ones too. But most importantly, we get to do what we love, every single day.