BANGKOK, October 11, 2017 – SureStay Hotel Group™ has made its debut in Asia, marking the start of a new era of quality, affordable accommodation in the region.
SureStay Plus Hotel by Best Western Sukhumvit 2 welcomed its first guests this month, in the heart of downtown Bangkok. This new-build premium economy hotel will provide guests with the international standards and services one would expect from a Best Western -branded hotel, at a reasonable price point.
The new hotel’s 85 rooms are designed in a contemporary style and will feature sleep-inducing beds and complimentary in-room Wi-Fi. There is also a “business corner” area providing corporate travelers with a range of professional services.
“We are delighted to unveil SureStay Plus Hotel by Best Western Sukhumvit 2, an exciting new hotel that will redefine the premium economy hotel sector,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “Located in a prime position in downtown Bangkok’s Sukhumvit district, this brand new hotel provides everything guests need for convenient, fuss-free stays in the heart of the city.”
“Bangkok has a long and strong history of providing affordable accommodation. By combining the ease and affordability of economy hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travelers alike.”
“We are seeing rising demand for branded economy and lower-midscale accommodation in key cities across Asia Pacific. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the coming months and years,” Olivier added.
SureStay Hotel Group was first introduced in late 2016, opening up new opportunities for Best Western Hotels & Resorts in the large yet relatively untapped economy and lower-midscale sectors. It also provides hotel owners with the opportunity to harness Best Western’s vast global network, in terms of sales, distribution, technology and support.
There are three brand tiers to choose from: the classic economy SureStay Hotel, premium economy SureStay Plus Hotel (which includes SureStay Plus Hotel by Best Western Sukhumvit 2), and lower-midscale SureStay Collection. These three brands deliver gradually increasing levels of quality and facilities, which will be consistent in all locations around the world.
To ensure that high standards and guest satisfaction are maintained, all SureStay Hotels must achieve a TripAdvisor score of 3.5 and above.
SureStay Hotel Group has expanded rapidly since it was first launched in September 2016, with many hotels having opened in North America. By the end of 2017, the group expects to have built a global portfolio of 100 hotels either operating or under development, making it one of the fastest-growing brands in the industry.
For Best Western Hotels & Resorts, the launch of SureStay Hotel Group marks its continued expansion in Bangkok. Currently, the company operates four properties in the Thai capital under two of its brands: Best Western Plus® and Best Western Premier®. But it has a strong pipeline of new hotels in Bangkok, including new classic Best Western hotels, more upscale Best Western Premier properties and Thailand’s first ever Vīb hotel.
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About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
Each Best Western® branded hotel is independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260