Asian travellers seeking more adventure

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VE-Bulletin

BANGKOK, January 22, 2016 — Asian travellers are planning to expand their horizons this year, according to findings in the latest TripBarometer study published by TripAdvisor. These findings are summarised in the new PATA Connected Visitor Economy Bulletin, highlighting six key travel trends for 2016.

The TripBarometer study, conducted on behalf of TripAdvisor by independent research firm Ipsos, shows that 76 percent of Asian travellers want to ‘try something new’ this year (compared to 69 percent of global travellers). One in four Asian travellers will travel solo while 21 percent will opt for a cruise and one in five will look for adventure travel experiences.

Indonesian travellers are the biggest thrill-seekers, according to the TripBarometer study, with 30 percent planning to book an adventure travel holiday in 2016. Indian and Thai travellers (each 29%) are also set to take a more adventurous trip.

Global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three global travellers is planning to spend more on leisure trips this year. Although inflation contributes to rising travel costs for some, nearly half of those planning to spend more (49%) state that it’s because they and/or their family members deserve it – for Asian travellers, the proportion is higher with 52 percent saying they will spend more because they feel they deserve it. Thirty one percent of travellers globally believe that such spending is an important contribution to maintaining good health and wellbeing.

This year Baby Boomers (65 yrs+) will spend, on average, US$8,700 on travel; Generation X travellers (35-64 yrs) are budgeting US$5,700, and Millennials (18-34 yrs) will be allocating a more modest US$2,900. Other key trends extracted from the study:

  • A rise in ‘TV tourism’ with travellers increasingly influenced by what they have seen on their TV screens
  • The need to stay cool and connected has never been greater and travellers questioned placed air-conditioned rooms and in-room WI-FI at the top of their ‘must-have’ requirements. Globally, 63 percent state that aircon is essential when choosing leisure accommodation
  • Travellers to South America could face increases in room rates as property owners seek to recoup investment and refurbishment costs. However, travellers will welcome the finding that only 39 percent of Asian hoteliers plan to charge more in 2016
  • Accommodation owners will continue to monitor closely traveller reviews published on review websites such as TripAdvisor with 59 percent globally (69% in Asia) planning to invest more in online reputation management

The PATA Connected Visitor Economy Bulletin is published regularly by the Pacific Asia Travel Association (PATA). You may download a copy free of charge from the PATA Store.

The TripBarometer study, by TripAdvisor, surveyed 34,026 consumers who are TripAdvisor website users or members, and 10,756 representatives from accommodation properties in 32 separate source markets.

-ENDS-

 

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 88 government, state and city tourism bodies, 22 international airlines, airports and cruise lines, 62 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.