Ben Salt

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Co-founder, UpThink


Ben is an adventure traveller and digital storyteller who promotes causes that matter. After completing a chemistry doctorate, Ben did the next obvious thing: he set out to explore the world. He has worked for grassroots NGOs in Latin America and Asia, advocates sustainable tourism and development, and has contributed to a variety of articles and publications, from his website Unbounded Earth to the BBC.

Ben is also a digital marketing consultant and co-founder of the media agency Upthink. His primary focus is helping ethical travel companies exponentially expand their outreach on social media. He has hosted workshops and discussions on inbound marketing, is a board member of the Professional Travel Bloggers Association, and heads a responsible tourism community that brings together aligned bloggers and travel organisations.