Chairman, Forte Hotel Group
Benjamin Liao is an architecturally-trained hotelier, current chairman of Forte Hotel Group and a board supervisor at Howard Plaza Hotels. Active in Taiwan tourism, he is a PATA Chinese Taipei delegate, and a director in the Taiwan Tourist Hotel Association.
Born into a construction and hotel management family, after graduate school he returned to Asia and became involved in the family business. He incorporates over ten years of hotel experience into design development as well as leads operation teams to improve the customer experience through design-oriented solutions.
His Orange Hotel Ximen Project was short-listed for the Asian Hospitality Design Awards 2014, as well as awarded the bronze level by Sustainable Travel International. Supporting local events such as Simple Life and TIQFF film awards, he hopes alternative lifestyle and value may diversify the local community culture and build a stronger society.
Through continual observation and research in the tourism field, Benjamin finds innovative solutions related to sustainability and other current market trends. Bridging the gap among employees, hotel guests, and neighborhoods, his plans to evolve the hotel management company will provide a new scheme of advancement through the disruptive opportunities we face today, such as with IoT and smart technology. By organizing the PATA x WCIT 2017’s side event – Smart and Sustainable Tourism Symposium he looks forward to evolving hospitality industry continue to meet new global challenges.
Benjamin Liao currently also acts as Deputy Secretary-General of PATA Chinese Taipei Chapter and co-chair of Travel Massive Taipei Chapter.