BANGKOK, June 1, 2017 – Best Western Hotels & Resorts is celebrating impressive growth in Japan, with the signing of three hotels in key destinations across the country.
The world-renowned hotel group has secured license agreements for the 105-room Best Western Osaka Tsukamoto, a brand new hotel in the country’s second largest city; the 60-room Best Western Sapporo Odori-Koen, another new-built project located in the biggest city on the northern island of Hokkaido; and the 94-room Best Western Yamagata Airport, an impressive conversion project in north-central Honshu. Yamagata Airport has regular connections to Tokyo, Osaka and Nagoya.
These three new hotels reinforce Japan’s position as one of Best Western’s largest and most important Asian markets. They also follow the recent opening of the 105-room Best Western Tokyo Nishikasai Grande, the company’s third property in the Japanese capital, and the rebranding of The Hotel Nagasaki to become Asia’s first operating BW Premier Collection® hotel.
“Japan’s tourism industry is booming. Having welcomed a record total of 24 million international visitors last year, the Japanese government is now targeting 40 million arrivals by 2020 – the year Tokyo hosts the Summer Olympic Games – and a staggering 60 million visitors by 2030,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.
“We are therefore excited to have signed another three outstanding hotels in Japan, which demonstrate Best Western Hotels & Resorts’ continued commitment to this wonderful and dynamic country.
“Osaka and Sapporo are two of Japan’s largest cities and most popular destinations, so we are thrilled to be able to provide local and international travelers with brand new, stylish midscale hotels in these two metropolises.
“Our new project at Yamagata Airport marks yet another first for Best Western, as we seek to expand our presence in emerging destinations across Japan and Asia. Our well-loved and trusted Best Western brand will be a great fit for domestic travelers seeking a comfortable, affordable and well-connected accommodation at Yamagata Airport,” Olivier added.
All three of these new hotels are on track to welcome their first guests in the fourth quarter of 2017. In line with Best Western’s global brand promise, all guests will be provided with a selection of convenient amenities, including complimentary in-room Wi-Fi, on-site restaurants and professional business services, backed up with superlative service standards.
The signing of Best Western Osaka Tsukamoto, Best Western Sapporo Odori-Koen and Best Western Yamagata Airport expands Best Western Hotels & Resorts’ portfolio in Japan to 15 properties, covering some of the country’s key business and leisure destinations, including Tokyo, Osaka, Sapporo, Nagoya, Okinawa and Yokohama.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260