BANGKOK, May 30, 2018– Best Western Hotels & Resorts has entered yet another exciting destination in Vietnam with the signing of a Memorandum of Understanding (MoU) for a new upscale beach resort in Dong Hoi, on the country’s stunning north-central coast.
Scheduled to open in 2020, Best Western Premier Quang Binh will be an impressive international resort overlooking the East Sea. Dong Hoi, which is set on a 12km-long coastline with white sandy beaches, is the capital of Vietnam’s Quang Binh province. It is also the gateway to Phong Nha-Ke Bang National Park, a UNESCO World Heritage-listed landscape that houses Son Doong, the world’s largest cave.
This prime beachfront property will feature 501 upscale rooms and suites, all equipped with spacious bathrooms, workspaces and complimentary Wi-Fi, and will be supported by Best Western’s famous service standards. Many of the rooms will offer uninterrupted sea views, and guests in the executive rooms and suites will be offered unlimited access to a chic beachfront lounge, with a series of exclusive services and privileges.
Surrounded by a wealth of world-class tourism and leisure facilities, this exciting project will help elevate this emerging region, creating a new upmarket destination for local and international visitors.
“We are excited to bring the Best Western Premier Quang Binh to the beautiful seaside city of Dong Hoi,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “The signing of this exceptional hotel marks the latest phase of our brand’s expansion to premier beach destinations in Vietnam, following the signings of upscale resorts in Cam Ranh, Vung Tau and Phu Quoc. Best Western will continue to seek opportunities to bring world-class hospitality to even more parts of Vietnam, further enhancing the country’s blossoming tourism industry.”
“Vietnam has over 3,400 km of coastline, much of which is only just opening up to tourism. With its dramatic landscapes and pristine seafront, Quang Binh is one of the country’s most spectacular provinces and looks set to become a highly desirable destination,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia.
“Best Western Premier Quang Binh is the latest in a series of major upscale properties for Best Western in Vietnam, which we have identified as a priority market. I am delighted with the quality of these projects, and the fact that we are now bringing international hospitality to exciting new parts of the country. The future is bright for Best Western in Vietnam,” Olivier added.
Developed by FLC Quang Binh One Member Co. Ltd., Best Western Premier Quang Binh will feature two wings dramatically connected by a glass sky bridge, overlooking tropical lagoon pools, expansive sundecks, palm trees and the golden beach.
Facilities will include a bright restaurant, outdoor infinity pools, a serene spa, children’s playground and a modern gym. A business center and meeting rooms will also be available for special events and corporate gatherings, and executive guests will be offered access to the resort’s Beach Club – an exclusive club lounge where guests can relax in style, gazing out over the turquoise sea.
Best Western Premier Quang Binh will form part of a major new development by FLC, which also includes a golf course, premium retail complex, restaurants, bars and a marina. This upscale beachfront complex is set to transform Dong Hoi into a premium tourism destination.
Nestled on the coast in north-central Vietnam, approximately 150km north of Hue, Dong Hoi is the gateway to one of the country’s most intriguing and alluring regions. Guests can head out and explore the breathtaking limestone landscapes of Phong Nha-Ke Bang National Park, discover the dramatic sand dunes of Quang Phu Cat Hill, or simply lie back and relax on a series of stunning sandy beaches.
The area is accessible via Dong Hoi Airport, which offers regular direct connections to and from Hanoi and Ho Chi Minh City, plus seasonal services to other Vietnamese cities. In August last year, Jetstar Pacific launched Dong Hoi’s first international route, connecting the coastal city with Chiang Mai, Thailand. This service now runs twice a week (Mondays and Fridays).
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.