Binumi announces a strategic partnership with Asian Trails

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HONG KONG, March 8, 2018- Binumi, the global video storytelling platform is pleased to announce a strategic partnership with Asian Trails, Asia’s leading tour specialist.

Since 1999, Asian Trails has grown to become one of the leading destination management companies in Asia with full-service operations in 8 Asian destinations. Co-founded by Chairman, Luzi Matzig, and CEO Laurent Kuenzle with a collaborative vision to deliver unique and cost-effective travel products and services unequalled anywhere in the world.

The storytelling collaboration with Binumi is designed to inspire Asian Trails customers and employees to create compelling, trailblazing video stories that will drive powerful marketing communications in a new and immersive way. Binumi has been recognised by Microsoft in January 2018 as being one of the world leading 25 companies for education and innovation.

Binumi acts as a mentor of creativity in business…

  • enabling everyone to create and share video stories
  • providing easy-to-use online tools essential for creating a community of professional communicators and storytellers
  • empowering people to take control of the creative process with no inhibitions or restrictions
  • helping business to shape, build, collaborate and grow commercial creativity
  • giving businesses permission to unlock their commercial imagination

“The importance of visual tools, be it video or imagery, has grown at a phenomenal pace and the demand for fuelling wanderlust through short, enchanting stories throughout Asia has been on our wish list for some time. Having looked into numerous options, Asian Trails believes a collaboration with Binumi solidifies our need for an online solution for video production, that is both flexible, extremely user-friendly and adds significant value to our existing marketing means. We are thrilled to work closely with Binumi and its regional agency team Crave Asia to create visually -enthralling travel stories”.

Niels Steeman (Mr.)
Group Director Marketing and eCommerce
Asian Trails Ltd

Binumi’s mission is to provide the ability for everyone to create and share the wonder of destinations and culture through video storytelling. We are delighted and proud to be helping Asian Trails and Crave Asia innovate and inspire a new generation of travel storytellers.

Anthony Copping
CEO Binumi