Account Manager, Media Relations,Bannikin Asia
Choy is responsible for public relations in Asia. Previously, she managed the public relations division for The Travel Corporation brands in Asia. This portfolio included Trafalgar, Insight Vacations, Contiki, Uniworld, The Red Carnation Hotel Collection and Thompsons Africa. During this venture, she successfully cultivated and managed media and influencer campaigns throughout Asia. Her work included brand partnerships, curating story ideas, organizing media familiarisation trips, conceptualising PR launch events, and managing destination filming for TV programmes.
Choy looks to secure long-term relationships for her clients. As an example, she brokered a 12-month PR partnership with Style magazine in Singapore for The Red Carnation Hotel Collection, where she negotiated monthly coverage, two magazine covers and 24 pages worth of fashion editorial photographs featuring the hotel properties. Her work has also been featured in top publications such as The Straits Times, The Business Times, The Star, Philippine Daily Inquirer, Tatler Singapore, Buro 24/7 Singapore, Silverkris, Conde Nast Traveller China, Expat Living HK and The South China Morning Post, including TV interviews on CNBC, BBC Asia and Channel News Asia.
Choy is an active member of the entertainment and media industry in South East Asia and has had over 10 years of experience working as a TV presenter, actor and Radio DJ, predominantly in Singapore. From there, she has amassed a wide range of networks with top key media, editors, influencers, and local celebrities within the region.
She speaks English, Cantonese, Malay, Indonesian, basic Mandarin and basic Spanish. She is based in Hong Kong.
Want to get in touch with Choy? Email: email@example.com