Chris Roberts

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Chief Executive, Tourism Industry Aotearoa

Chris joined TIA as Chief Executive in July 2014. As the only membership association representing all sectors of New Zealand’s $35 billion tourism industry, TIA works to influence, inform and align the industry, including driving forward implementation of the Tourism 2025 growth framework.

Previously Chris was a General Manager at Tourism New Zealand, with responsibility for government and stakeholder relations. He began his working life as a radio journalist. From senior editor roles at Radio New Zealand he moved to Parliament, which included working for the Minister of Tourism. His time in the Beehive was followed by a decade of senior corporate affairs roles in the energy sector before returning to tourism.