COTRI reports on changing motivators for Chinese travellers

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COTRI China Outbound Tourism Research Institute’s flagship publication is entering its fourth year of providing a twice-yearly update on development of China’s outbound tourism. Looking back at the first issue proves how much has changed and how fast the market is still evolving.

The Autumn 2018 issue of the COTRI Market Report updates readers on the trends of the Chinese outbound travel market, with a focus on the changing behaviours of Chinese travellers in choosing a destination. One of the reasons for this development is due to easier flight connections as more than 50 new air connections were launched in the first half of 2018. This change is also due to leniencies on visa restrictions as more countries are providing visa-free waivers to Chinese nationals.

Furthermore, the report discusses how the motivation for travelling has changed as more special interest tours are replacing stereotypical sightseeing and shopping trips. Visiting Friends and Relatives has also become a strong motivator for many travellers as people are visiting their loved ones who have temporarily or permanently moved from China.

The Autumn 2018 Edition also highlights exotic destinations such as the North Pole and Antarctica that are seeing an increased number of Chinese visitors despite them not offering typical features often associated with Chinese travellers such as comfort and shopping malls.

Both VFR and Arctic travel is given special treatment in this issue of COTRI Market Report with in-depth analysis and a guest article by a major player in the field respectively.

Preview the table of contents >

To purchase the report on the PATA Store, click here >

PATA members: US$390 | Chapter members: US$410 | Non-members: US$460

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