Creating engaging video campaigns at PATAcademy-HCD

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BANGKOK, April 24, 2018 — The 10th PATAcademy-HCD, under the theme ‘Online Video Marketing – How to create engaging online video campaigns for brand-building and sales’, takes place at the Pacific Asia Travel Association (PATA) Engagement Hub in Bangkok, Thailand on June 25-26, 2018.

Using interactive learning approaches and hands-on assignments, the latest programme from PATA examines the challenges and opportunities presented by video marketing and digital marketing campaigns.

PATA CEO Dr. Mario Hardy said, “Online video marketing is a powerful approach to promote your brand and grow your business. Consumers – young and old – are interacting with videos today more than ever. In 2018 and looking beyond, it’s essential for any business to be empowered with the know-how to boost and ramp up their video marketing strategy to connect with their audience. It is by far one of the best approaches to creating exposure for your brand while helping to drive conversions.”

The two-day workshop will empower participants with the knowledge and skills to create online videos effectively and efficiently, while building a strong digital brand – including understanding the importance of video in the digital marketing mix, making engaging video content, optimising your content for digital audiences, and designing a digital branding campaign that leverages video.

Confirmed speakers for the event include Anthony Copping, CEO and founder of online video editing platform Binumi, and Vi Oparad, Country Manager at StoreHub and digital campaign expert.

As an added benefit for joining the programme, the first 10 participants signed up will receive a complimentary one-year Binumi subscription valued at USD1,000. All other participants will receive a 50% discount on a one-year Binumi subscription.

Binumi is a unique video platform that empowers business to take control of its communications by providing the tools to unlock, create and tell compelling commercial stories that can build opportunity and growth. Binumi enables anyone in business to create, shape and share ideas and stories through providing royalty-free footage and editing tools combined with simple but comprehensive content management operated in the cloud.

The programme is designed for intermediate marketers, entrepreneurs, government and private sector organisations seeking to grow their business and promote their products, service and destinations through digital marketing strategies.

Participants that complete the course successfully are awarded a PATAcademy-HCD certificate entitled ‘Certified Asia Pacific – Online Video Marketing: How to create engaging online video campaigns for brand-building and sales’.

The registration fee for PATAcademy-HCD is US$699 for PATA members, US$899 for Chapter members and US$1,099s for non-members. Registration fee includes training, materials, coffee breaks and lunches listed on the official programme. It excludes air ticket and hotel accommodation.

For further information or to register for the programme, please visit: www.PATA.org/event/patacademy-hcd-june or contact HCD@PATA.org.

About PATAcademy-HCD

PATAcademy-HCD is a well-established series of interactive training programmes incorporating intensive classroom interactions conducted by leading travel industry experts with practical activities, group assignments, networking events and field visits in and around Bangkok. Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants take home practical strategies to be applied and implemented in their respective organisations.

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About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond, as well as over a hundred young tourism professional (YTP) members across the world. Thousands of travel professionals belong to the 36 local PATA chapters worldwide, while hundreds of students are members of the 20 PATA student chapters globally. The chapters and student chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit www.PATA.org.