BANGKOK, January 8, 2019 — The Pacific Asia Travel Association (PATA) has gathered a diverse line-up of thought leaders, innovators and pioneers to share their insights and knowledge on one of the fastest growing tourism sectors of travel at the upcoming PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (ATRTCM 2019) in Rishikesh, Uttarakhand, India.
The event, generously hosted by the Uttarakhand Tourism Development Board, will be held at the Ganga Resort GMVN from February 13-15 with the theme ‘Rejuvenate Your Soul Through Travel’.
“Adventure travel has become one of the fastest growing tourism sectors as travellers look for new, out-of-the ordinary experiences. In addition, tourists are also seeking to incorporate healthier activities into their travel itineraries. This year’s event will examine both adventure travel and wellness tourism and how best to capitalise on these growing industries,” said PATA CEO Dr. Mario Hardy. “Rishikesh, India with its backdrop of tall mountains amidst the gushing sounds of crystal-clear waters provides the perfect setting for this event, encompassing both excitement and tranquilly.”
Tourism has the power to rejuvenate and to transform but in the age of overtourism and mass tourism, rejuvenation does not necessarily happen organically. It is the result of careful planning by destinations, thoughtful experience design by tour operators and mindfulness by tourists. This year’s conference programme explores the themes of niche tourism, especially those unique to Rishikesh – a place of rejuvenation through its wellness and adventure travel products.
Confirmed speakers include Ajay Jain, Speaker, Writer and Owner – Kunzum Travel Cafe; Apoorva Prasad, Editor-in-Chief and Founder – The Outdoor Journal; Mariellen Ward, Digital Storyteller, Content Marketer and Traveller – Breathedreamgo; Dr. Mario Hardy, CEO – PATA; Daw Moe Moe Lwin, Director and Vice Chairperson – Yangon Heritage Trust; Mohan Narayanaswamy, Managing Director – Travel Scope; Natasha Martin, Managing Director – Bannikin Asia; Paul Brady, Editorial Strategist – Skift; Philippa Kaye, Founder – Indian Experiences; Rajeev Tewari, CEO – Garhwal Himalayan Explorations Pvt. Ltd.; Robin Weber Pollak, President – Journeys International; Rohan Prakash, CEO – Trip 360; Shradha Shrestha, Manager – Brand Promotion and Corporate Marketing, Nepal Tourism Board; Trevor Jonas Benson, Director of Food Tourism Innovation – Culinary Tourism Alliance; Vivienne Tang, Founder – Destination Deluxe, and Yosha Gupta, Founder – Meraki.
The conference will explore various topics including ‘Rejuvenating Your Soul Through Travel’; ‘Storytelling to Sell Travel on Instagram’; ‘Using Sustainability to Future-Proof Our Destination’; ‘Trends to India’; ‘Creating Experiences that are Regenerative’; ‘Marketing to the New Adventure Travellers’; ‘Tourism as a Tool for Rejuvenation’; ‘A Special Story of Indian Rejuvenation’, and ‘Sustaining our Souls: Vision-Driven Leadership in Adventure Tourism’.
Nestled amidst lush greeneries guarded by the breathtaking hills of northern Uttarakhand, the tranquil city of Rishikesh is often claimed as the `Yoga Capital of the World’. The city attracts tourists from all over the world for its numerous adventure sports such as white-water rafting, cliff-jumping, kayaking and camping. Known as the ‘Gateway to the Garhwal Himalayas’, Rishikesh is also a designated starting point for treks to numerous Himalayan pilgrimage centres and shrines.
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Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 35 local PATA Chapters worldwide, while hundreds of students are members of the 22 PATA Student Chapters globally. Their local activities underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.