BANGKOK, June 9, 2015 — The 4th PATAcademy-HCD, under the theme “Human Capital Development – This Decade’s Tourism Challenge“, successfully completed on Thursday, September 4, 2015. The three-day interactive programme took place on June 2-4 at the PATA Engagement Hub in PATA Headquarters in Bangkok, Thailand.
The programme attracted fourteen rising stars from 10 public and private organisations coming from seven destinations. They represent EarthCheck, Australia; Bangladesh Tourism Board; Dhaka Regency Hotel & Resort, Bangladesh; Dusit Worldwide, Thailand; Guam Visitors Bureau; Jetwing Hotels, Sri Lanka; Macau University of Science and Technology, Macau SAR; Temasek Polytechnic, Singapore; Themed Attractions Resorts & Hotels; Malaysia; and Tiger Tours LTD, Bangladesh.
Mr Mario Hardy, CEO, Pacific Asia Travel Association (PATA) said, “It was my great pleasure to welcome rising star HR executives from various destinations to discuss one of the most crucial topics in our industry that we are facing today. During the 3-day interactive session, we discussed and shared HCD challenges, best practices and solutions among speakers and participants. Participants can apply outputs of the programme to develop effective HCD strategies for their own organisation.”
Professor Dr Walter Jamieson MCIP, College of Innovation, Thammasat University, Thailand, illustrated demand and supply challenges of talents required to meet the current and future demand in travel and tourism industry.
Mr Andrew Chan, CEO, ACI HR Solutions (ACI), Singapore, discussed employee engagement for Generation Y (Gen Y), those born during 1982-2000, and provided an update on employment trends He noted that, “Gen Y tends to ‘work to live’ as opposed to ‘live to work’. They change careers faster, which causes frustration for employers to retain/recruit talented high-performers. This ‘immediate generation’ wants everything now such as recognition and rewards at the time that it’s deserved, as well as up-to-date technology.“
Participants joined a highly interactive and fun session on public speaking led by Mr Jonathan Low CSP, Certified Speaking Professional, Managing Partner, PowerUpSuccess Group of Companies International, Malaysia. Jonathan showed techniques for leaders to communicate and present ideas that will influence and inspire actions. He stated that “For effective presentations, it is essential to create a presentation’s theme, which is easy to remember with open and close transition in between, adding more visuals, less text and rehearsing more.”
Mr Stuart ‘Stu’ Lloyd, Chief Hothead and Business Creativity Consultant, Hotheads, China, led a half-day interactive session to demonstrate to participants how to develop innovation competency and creativity in a team.
Ms Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts, Thailand, shared Centara’s HR Best Practices and Programmes that enhance Centara as the leading Thai Company providing “Thainess” to the global arena. These programmes include Management Development Programme (MDP), Centara Career Creation for Children (4Cs), Fast Track Career Development Programme, Succession Planning Programme, Training Roadmap and Team Engagement Activities.
Ms Veera Pardpattanapanich, Rector, Dusit Thani College, Thailand talked about how to prepare for the upcoming ASEAN Economic Community (AEC) in the Hospitality Industry.
Mr Claude Colombie, Director, Sala Bai, Cambodia, presented a case study on Sala Baï Hotel School – Cambodia. He noted that in Cambodia, tourism is the fastest growing industry with 4.5 million visitors in 2014 and the 3rd employment sector, which will face soon the opening of its market, integrating into AEC. Therefore, vocational training in hospitality is a strategic priority for Cambodia and a huge opportunity for disadvantaged young Cambodians to learn a skill. Since 2002, Sala Baï Hotel School trains every year 100 students in hospitality, who all get a job within 5 weeks after graduation.
In addition to the presentations and activities in the PATA Engagement Hub, participants visited Bangkok University’s Tourism Tower, School of Humanities and Tourism Management. The school is equipped with a state-of-the-art facility that provides it students the opportunity to work in a real world setting, offering training opportunities in its hotel simulated laboratories.
Click to view photos of PATAcademy-HCD June 2015. View a selection of videos from previous PATAcademy-HCD, December 2014, June 2014 and December 2013, or photos from December 2014, June 2014 and December 2013. For further information, please contact HCD@PATA.org.
VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, nearly 31 international airlines, airports and cruise lines, 61 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit www.PATA.org.