Joint UNWTO and PATA session: Connecting Asia and Europe through the Silk Road
October 11, 2018 | Grand Palace Hotel
The Silk Road is a series of diverse and exciting destinations linked by history, geography and five thousand years of story-telling.
Given the modern consumers’ thirst for quirky, authentic and highly personalised experiences, there has never been a better opportunity to encourage travellers to get on the beaten track by unlocking the collective power and diversity of destinations available along the Silk Road.
This joint UNWTO and PATA session will examine how by leveraging marketing and technical platforms, destinations can maximise promotion via storytelling techniques that drive tourism in new markets.