The government of Macedonia is hosting the first ever thought leadership summit on 18 – 20 June 2017 in Skopje, the capital of Macedonia.
The event is organised as a partnership between the Pacific Asia Travel Association(PATA) and Jacobs Media Group and is sponsored by Tourism Macedonia. The Summit has been designed to provide practical insights, share best practices and facilitate dialogue between senior industry and public sector representatives.
The two main topics of the Summit evolve around crisis management and on building tourism bridges between Asia and Europe.
PGIC Europe forms an integral part of the Macedonia Tourism Summit. This event marks the European debut of the PATA Global Insights Conference format launched successfully in Auckland in October 2015 and repeated to equal acclaim in the same city last September.
With the theme ‘Building Tourism Bridges’, PATA brings its knowledge and insights to a country and a region now reaching out to long haul tourism source markets across the Asia-Pacific region.
International guest speakers from every discipline of travel and aviation will be examining ways in which the tourism industry may establish effective bridges between Asia and Europe and, in doing so, create pathways for increased tourism flows. The focus will be on effective marketing campaigns, improved aviation connectivity, industry trends and significant shifts in demographics. The event will adopt a fresh and innovative approach to these topics, designed to provide delegates with the relevant tools and information to succeed in cross-cultural business development.
For more information about the event or to register, please visit http://macedoniatourismsummit.com/.