Exploring the Art of Storytelling – Maldives, July 2017

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Brochure  Registration


The Pacific Asia Travel Association (PATA) is to stage its first ‘PATA Human Capacity Building Programme’ in the Maldives. The event is organised jointly with the Maldives Association of Travel Agents and Tour Operators (MATATO).

The event, with the theme ‘Exploring the Art of Storytelling’, takes place on July 12-13, 2017 at Travel Trade Maldives (TTM) in Dharubaaruge, Maldives. It delivers an intensive and interactive training programme incorporating a series of classroom interactions conducted by leading travel industry experts coupled with practical activities, group assignments and networking opportunities. Programme content is based upon the successful PATAcademy-HCD event held in December at the Association’s Engagement Hub in Bangkok.

Participants gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants take home practical marketing strategies to be applied and implemented in their respective organisations.

Participants who have successfully completed the course will be awarded a PATA Human Capacity Building Certificate entitled: ‘Certified Asia Pacific – Explore the Art of Storytelling’.

Please click to view PATAcademy-HCD video.


Why Storytelling?

Storytelling is one of the most universally human ways of communication. Stories bring life to data and facts. They’re designed for sharing – easy to tell, easy to remember. Cultures have long used storytelling to pass on knowledge and content as stories are easily passed on from one person to the next.

In business, storytelling has become increasingly important as a way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace. Stories help present facts in an interesting and memorable way to engage all types of audiences – from consumers and clients to your management team.

Stories influence, inspire, and educate. If you want your ideas to be heard, it must be rooted in a story that your audience can emotionally connect with.


PATA Capacity Building Programme: The Art of Storytelling

Join us at the next PATA Capacity Building programme on July 12-13, 2017 to learn how to create inspiring stories that touch the hearts and the minds of your audience.

The two-day programme will empower your business with the skills to tell compelling narratives of your products and brands, including:

  • Generating realistic, narrative-driven user stories
  • Choosing the most effective medium
  • Learning to ask the right questions
  • Identifying elements of powerful stories
  • Communicating and presenting your ideas well to influence and inspire actions


For enquiries and further information, please email: [email protected].

Kyle Sandilands
Director and Cinematographer, www.kylesandilands.ca

Trevor Weltman
Head of Growth, Triip.me

Dung “Mos” Dang
Founder and Head of Product, Scott Experience Design

Matt Gibson
CEO, UpThink


Maldives Association of Travel Agents & Tour Operators (MATATO) was found in 2006 by a group of enthusiastic tour operators of Maldives. Currently, the association represents more than 50 travel agents and tour operators in the Maldives.