PATA New Tourism Frontiers Forum 2016

November
23
To
November
25
Royal Tulip Sea Pearl Beach Resort
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OVERVIEW | QUICK FACTS SPEAKERS | PROGRAMME | VENUE | ACCOMMODATION | BROCHURE | TOURS | AIRLINE DISCOUNT | SPONSORS


Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination  


Download Speaker’s PPT NTFF 2016 eDirectory

OVERVIEW

The PATA New Tourism Frontiers Forum (NTFF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.

WHY NTFF?  Tourism is one of the most powerful tools for economic growth and social development. The most interesting and unique attractions – including indigenous culture, wildlife and natural landscapes – are nearly always located in areas where access is difficult and poverty is often the greatest. The challenge is to evolve those assets into attractive, marketable tourism products that maximise social and economic benefits while minimising any negative impacts. Aligning with the advocacy theme of tourism dispersal the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world. The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day conference, networking events and a day of on-ground activities known as the Technical Tour and Tourism Marketing Treasure Hunt.

NTFF2016: DESIGNING A SUSTAINABLE TOURISM BRAND Generously hosted by the Bangladesh Tourism Board under the supervision of the Ministry of Civil Aviation and Tourism, the People’s Republic of Bangladesh, NTFF 2016 takes place from November 23-25, 2016 in Cox’s Bazar, Bangladesh.

Under the theme of ‘Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination’, NTFF 2016 will tackle the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets – including a session on brand building and marketing for emerging destinations.

Bangladesh is a fascinating mix of enchanting history, vibrant cultures, sandy beaches, abundant wildlife and rich flora and fauna. Specifically, Cox’s Bazar combines the world’s longest unbroken beach with the unique lifestyle of ethnic minority groups in the neighbouring hills. Located south of the industrial port of Chittagong, Cox’s Bazar is popular among locals but remains largely untapped by international travellers.

On the occasion of ‘Visit Bangladesh 2016’, we look forward to welcoming you to NTFF this November.

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SPEAKERS

rashed-khan-menon

Rashed Khan Menon, MP
Hon. Minister for Civil Aviation and Tourism
Government of the People’s Republic of Bangladesh
Official Opening

sm-ghulam-farooque

S.M. Ghulam Farooque
Secretary

Ministry of Civil Aviation and Tourism of Bangladesh
Opening Address

andrew

Andrew Jones
Chairman/Guardian
PATA/Sanctuary Resorts, Hong Kong SAR
Welcome Remarks
Breakout 1:Towards Sustainable Tourism with Domestic & Regional Markets

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XU-Jing

Xu Jing
Regional Director for Asia and the Pacific
UNWTO
UNWTO Special Remarks: Prospects of Asian Tourism

cynthia-islam

Cynthia Islam
Project Coordinator
PATA Bangladesh Dhaka University Student Chapter
Unveil of the Annual Magazine “Tourism Insight 2016” of the PATA Bangladesh Dhaka University Student Chapter

Watch Video

Yasmin-Choudhury

 Yasmin Choudury
Founder
Lovedesh
Keynote: Re-defining Fair Trade and Promoting Tourism to Bangladesh

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Mya Mya Nue
Project Coordinator
Himalica Pilot Project, Bandarban Hill District Council, Ministry of Chittagong Hill Tracts Affairs
Session 1: Building a Sustainable Tourism Destination with Living Heritage Communities

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peter-richards

Peter Richards
Consultant on Cultural Tourism Development and Market Access
International Trade Center (ITC) of the United Nations
Session 1: Building a Sustainable Tourism Destination with Living Heritage Communities

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shaker-ahmed

Prof. Dr. Shaker Ahmed
Chairman of Tourism and Hospitality Department
Dhaka University, Bangladesh
Session 1: Building a Sustainable Tourism Destination with Living Heritage Communities

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James Harvey
International Coordinator/Operations Manager
Green Fins/The Reef-World Foundation
Special Keynote: Rethinking Sustainable Coastal and Marine Tourism Development

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Tania-Miorin

Tania Miorin
Country Representative Myanmar
Istituto Oikos Onlus

Session 3: Rethinking Sustainable Coastal and Marine Tourism Development

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Paul-Rogers

Dr. Paul Rogers
Ecotourism Consultant
Istituto Oikos Onlus

Session 3: Rethinking Sustainable Coastal and Marine Tourism Development

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aparup-chowdhury

Dr. Aparup Chowdhury
Chairman/ Additional Secretary
Bangladesh Parjatan Corporation/ Government of People’s Republic of Bangladesh
Session 3: Rethinking Sustainable Coastal and Marine Tourism Development

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marjorie

Marjorie van Strien
Sustainable Tourism and Livelihoods Specialist
Nepal
Session 3: Rethinking Sustainable Coastal and Marine Tourism Development

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raj-gyawali_photo

Raj Gyawali
Founder
Social Tours
Breakout 1: Towards Sustainable Tourism with Domestic & Regional Markets

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Shahid Hamid FIH
Executive Director/ Chairman
Dhaka Regency Hotel & Resort/ PATA Bangladesh Chapter
Breakout 1: Towards Sustainable Tourism with Domestic & Regional Markets

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christopher-schweitzer

Christopher Schweitzer
Trail Builder and Forestry Technician
Nepal
Breakout 2: Development and Marketing of Heritage Trails

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marta-mills

Marta Mills
Stakeholder Engagement and Communications Director
TransCaucasian Trail Association (TCTA)
Breakout 2: Development and Marketing of Heritage Trails

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mim-hamal

Mim Hamal
Co-Founder
Nepal’s National Trail Organization for the Great Himalaya Trail
Breakout 2: Development and Marketing of Heritage Trails

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damian-cook

Damian Cook
Founder and Managing Director
E-Tourism Frontiers
Session 5: Brand building and marketing of emerging destinations

rob_holmes

Rob Holmes
Founder & CEO
GLP Films
Closing Address

Akhtaruz Zaman Khan Kabir
CEO
Bangladesh Tourism Board
Closing Remarks

MODERATORS

jharna-joshi

Jharna Joshi
Coordinator
Alliance for Ecoutourism
Session 1: Building a Sustainable Tourism Destination with Living Heritage Communities

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shahad

Mohammad Shahad Mahabub Chowdhury
National Coordinator-Bangladesh Mangroves for the Future
IUCN (International Union for Conservation of Nature)-Bangladesh Country Office
Session 3: Rethinking Sustainable Coastal and Marine Tourism Development

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peter-richards

Peter Richards
Consultant on Cultural Tourism Development and Market Access
International Trade Center (ITC) of the United Nations
Breakout 1: Towards Sustainable Tourism with Domestic & Regional Markets

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peter-semone

Peter Semone
Chairman
PATA Foundation
Breakout 2: Development and Marketing of Heritage Trails

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VENUE

Royal Tulip Sea Pearl Beach Resort & Spa is located on Inani beach, Cox’s Bazar with lush green hills rise from the east and endless sea stretching on the west, the resort offers panoramic visuals of Bay of Bengal. Nestled in the heart of nature along the world’s longest natural sandy beach, the resort is spread over 15 acres, set amidst organic orchards bearing a vast selection of tropical fruits, immaculately manicured landscaped gardens and water bodies.
The resort offers 493 luxuriously appointed rooms & suites with comfort of kitchenette, mysticism of infinity pool & luxury of Jacuzzi. Apart from its two swimming pools (one exclusively for ladies) the resort boasts of a plethora of indoor & outdoor activities for both adults and kids which include an internationally acclaimed water park, tennis & badminton courts, 3D movie hall, billiards, amphitheatre, a luxurious spa and a well-appointed gym.

The hotel’s selection of restaurants and bars include five specialty restaurants, a multi-cuisine all day dining with indoor & alfresco seating, 2 well-stocked bars & lounge, an ice cream parlour and a juice bar.The resort is located 40 minutes away from the hustle of the Cox’s Bazar city with easy accessibility to all the major tourist attractions.

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AIRLINE DISCOUNT

Novo Air, one of the private Airlines of Bangladesh is offering NTFF 2016 delegates 20% discount on the lowest fare to and from Dhaka and Cox’s Bazar. Local and international delegates can obtain this this discount during the period from November 21 to 27. To obtain this discount rate, all delegates can contact:

Mr. AKM Maffuzul Alam
Manager, Marketing & Sales, Novo Air
Phone: +8801755656673
Email: mahfuzul.alam@flynovoair.com

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SPONSORS

Hosted by

BTB & Beautiful Bangladesh Logo[1]

Supported by

BTB & Beautiful Bangladesh Logo[1] New VB Final Logo-02[2]

Under supervision of

bangladesh-govt-logo

Official venue

rt-logo-cox

Supporting Hotel

dhaka-regency

Supporting Airline

logo-novoair

Host of Welcome Dinner on November 24

us-bangla-logo

Media partners

eGlobal-Travel-Media-Logo-870x300 Travel-Tour-World-150 traveldailynews Travel Weekly Asia TTG-Asia_logo150

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