PATA Annual Summit 2017

May
18
To
May
21
Jetwing Blue, Negombo, Sri Lanka
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OVERVIEW | VENUE | SPONSOR | CONFERENCE PROGRAMME | EVENT PROGRAMME | BROCHURE


View Programme and Delegate Roster


Presentations are now available under the speakers tab below.

Download the PAS 2017 App to get the most out of the event!

 

*Please note that only registered attendees may access the app.

Event Overview

Join us at the PATA Annual Summit 2017, a 4-day event that brings together thought leaders and industry professionals from around the world under the theme ‘Disruption. Innovation. Transformation: The Future of Tourism’. The Annual Summit includes a one-day conference and embraces the PATA Annual General Meeting and the PATA Youth Symposium that allows students and young professionals to engage with industry leaders.

As part of the PAS2017 programme in partnership with the World Tourism Organisation (UNWTO), the Pacific Asia Travel Association (PATA) will also host the UNWTO/PATA Ministerial Debate which brings together Tourism Ministers and leading industry experts to address thought-provoking issues.

Generously hosted by the Sri Lanka Tourism Promotion Bureau, the national tourism promotional body of Sri Lanka, along with the Ministry of Tourism and Christian Religious Affairs of the government of Sri Lanka. PAS 2017 takes place on the tropical island of Sri Lanka in the charming fishing village of Negombo.

 

Conference Overview

The travel industry is constantly evolving. The marketing and media channels required to reach travellers – formerly the purview of the big and well funded – have disrupted, levelling the playing field for even the smallest of operators and destinations. This provides the opportunity for every operator or destination to engage their communities and stakeholders, understand their unique strengths and apply them to attract a specific target audience. Those who embrace technology and content alongside a profound understanding of the new traveller will be rewarded with a disproportionate share of tourism revenue growth.

It is in this spirit that the PAS 2017 Conference and UNWTO/PATA Ministerial Debate together bring travel’s most innovative thinkers and leaders to connect, share and move travel forward. Hear fresh ideas, discover market-changing innovations and learn from industry luminaries on the sharing economy, digital marketing, the future traveller and more. The interactive conference session is powered by Slido.

 

Destination Overview

Undeveloped beach paradises, a startlingly rich cultural heritage, a wide variety of wildlife and adventure experiences, as well as warmly welcoming people and irresistible cuisine – but minus the tourist hordes – makes Sri Lanka a tropical utopia for the discerning traveller.

Located close to the Bandaranaike International Airport, Negombo is a seafood lover’s realm with fresh catches available at a diverse selection of restaurant and bars. Alternatively, take a boat ride along the Dutch canals or into the ocean to catch a glimpse of the fishing boats. Negombo was one of the most important sources of cinnamon during the Dutch era, and European influences still remain.

 

Jetwing Blue Hotel is a stylish beach hotel which redefines the ultimate beach holiday experience. Warm Sri Lankan hospitality combined with contemporary comforts and excellent service is yours to enjoy as you enter this world of secluded bliss.

This trendy coastal getaway with its vibrant new look, embodies a contemporary taste of luxury living. Modern elegance combined with simplicity is the key feature of the beautifully designed rooms and suites. Dining options at Jetwing Blue are many and varied, with each meal a gastronomical delight which will tantalize your taste buds. The 800 seat ballroom (theatre-style) provides the ideal venue for conferences and events while the smaller venues are popular for weddings.

 

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Destination
Although recent peace has opened up the entire ‘island of serendipity’ to visitors, tourism here remains under-subscribed, leaving you to enjoy your Sri Lanka holiday in blissful serenity. Undeveloped beach paradises, a startlingly rich cultural heritage, a wide variety of tropical wildlife and adventure experiences… as well as warmly welcoming people and irresistible cuisine – but without any teaming hordes? Now is definitely the time to go.

With the whole of Sri Lanka now open to exploration, year-round sunshine is a reality, while beach lovers and adventurers alike will appreciate the combination of relaxing coastline and thrilling jungle interior. Any package tourists – a dirty phrase, in our book! – that do turn up head straight for the famed beaches on the south coast, and flop out for two weeks. Meanwhile, those in the know insist on a number of choice stops in their itinerary. Beautiful Galle, the fortified Colonial capital of the Southern Province, should be on any first time visitor’s list. Six other World Heritage sites include some of the most remarkable ancient engineering you’ll ever see, and some of the largest Buddhist temples ever built.

Wildlife enthusiasts revel in the 14 National Parks, with their populations of leopards, Asian elephants, langurs and lorises, amongst a huge list of species. There’s even a small rainforest biosphere, now protected by UNESCO. Wander up into the green hills to explore picturesque tea estates, mountain ranges, Buddhist pilgrim sites, and the jungle-clad city of Kandy, where you can enjoy the old antique shops and a great selection of restaurants.

 

Dress Code: Business attire is the official dress code during business sessions. Dress code for evening social functions, unless otherwise specified within the program, is smart casual attire or national costume.

Official Language: Sinhalese and Tamil are the two official languages of Sri Lanka. English is widely used for education, scientific and commercial purposes. Members of the Burgher community speak variant forms of Portuguese Creole and Dutch with varying proficiency, while members of the Malay community speak a form of Creole Malay that is unique to the island.

Time: The time zone for Sri Lanka. It is 5 hours and 30 minutes ahead of GMT/UTC (GMT +05:30)

Religion: Sri Lanka is a multi-religious society. Though Buddhism is the major religion, other religions such as Hinduism, Christianity and Islam.

Weather: In Sri Lanka is dictated by two monsoon seasons which bring rain to the west and south-west coasts from May to September; and the east coast and northern region between October and February. The rest of the year is sunny and dry. Temperatures are fairly constant year round, with coastal regions enjoying average temperatures of 25-30°C and the highlands 15-18°C on average.

Currency: The rupee is the currency of Sri Lanka, divided into 100 cents. It is issued by the Central Bank of Sri Lanka. The abbreviation is generally Rs., but SLRs. is occasionally used to distinguish it from other currencies also called rupee.

Telephone: The Sri Lanka country code 94 will allow you to call Sri Lanka from another country. Sri Lanka telephone code 94 is dial after the IDD. Sri Lanka international dial 94 is followed by an area code.

Electricity: The Sri Lankan electric transmission network consists principally of 132kV facilities, with a 220kV backbone connecting major inland hydroelectric generation to the capital region.

Visa Information: For a Short Visit to Sri Lanka, travellers should obtain an ETA with effect from 1st of January 2012. On the basis of reciprocity, citizens of The Republic of Singapore, The Republic of Maldives and The Republic of Seychelles are exempt from the requirement of obtaining ETA to visit Sri Lanka.
The issuing authority of the ETA is the Department of Immigration & Emigration, Colombo, Sri Lanka.

Persons intending to visit Sri Lanka can apply for ETA online. In addition to this option, an applicant may also go for one of the alternative options.

Diplomatic and Official passport holders are exempt from ETA processing fee, only when their applications are submitted through the state agencies such as Ministries, Statutory Bodies, Sri Lanka Overseas Missions etc.

The ETA is initially limited to 30 days validity from the date of arrival although it may be extended for up to 90 days. For more information, visit http://www.immigration.gov.lk

( *The information above was retrieved from the website. Please visit http://www.eta.gov.lk, http://www.selectiveasia.com for more useful tips and information.*)

The official airline for the PATA Annual Summit 2017 (PAS2017), SriLankan Airlines, is pleased to offer special air discounts to registered PAS2017 delegates travelling from SriLankan Airlines online ports.  Please contact Neluka (neluka.weeraratne@srilankan.com) or Tamara (michelle.tamara@srilankan.com) for flight reservation and prices by presenting your PATA Annual Summit 2017 delegate confirmation received from PATA.

Arrival and Departure Transfer

PAS2017 Host (Sri Lanka Tourism Promotion  Bureau) will operate complimentary arrival and departure transfers between Bandaranaike International Airport (CMB) and PAS2017 official hotels in Negombo on the following dates.  Negombo is approximately 35km north of Colombo, approximately 30 minutes away from CMB.

 

*PAS2017 Official Hotels
Jetwing Blue
Jetwing Sea
Jetwing Lagoon
Jetwing Beach
Heritance Hotels & Resorts
Paradise Beach Hotel

 

For daily transfer information, click here.

 

Arrival Transfer: May 17, 18, 19

Upon arrival at CMB, delegates can contact PAS2017 Arrival Service Desk in the CMB arrival hall for the complimentary airport transfer to PAS2017 official hotels.  The arrival service will only be available to PAS2017 delegates who and submit flight details to PATA at events@PATA.org by April 24, 2017.  PATA and the PAS2017 host cannot guarantee arrival transfer without receiving flight information from the delegates.

 

Departure Transfer: May 20, 21, 22, 23

Please contact the PAS2017 Hospitality Desk located near PATA Registration desk at Jetwing Blue to arrange your departure transfer with the PAS2017 transfer staff upon your arrival at Jetwing. 

 

*Delegates not staying at the PAS2017 official hotels are required to make own transportation arrangements.

Book tours

Book now for the pre-post tours at PAS 2017(Tour booking deadline is on May 15, 2017)

Please submit booking form directly to our local agent and find more details of the tour packages below:

 

Half day Tour

Half Day Special Glimpse of Colombo City Tour on May 18, 2017 (at 08:00-13:00)

 

Self-paying Tour

Colombo by Jeep

Full Day Galle Excursion

Full Day Kandy Excursion

Cultural Tour – 02 Days / 01 Night

Hill Country Tour – 02 Days / 01 Night

Hon. John Amaratunga
Minister of Tourism, Lands and Christian Religious Affairs

Sri Lanka
Welcome Address
PATA/UNWTO Ministerial Debate – Theme 2: The Sharing Economy and Travel and Tourism

Paddy Withana
Chairman
Sri Lanka Tourism Promotion Board, Sri Lanka
Opening Address

Andrew Jones
Chairman/Guardian

PATA/Sanctuary Resorts, Hong Kong SAR
Opening Address

Taleb Rifai
Secretary General

World Tourism Organization (UNWTO), Spain
Opening Address
PATA/UNWTO Ministerial Debate – Session 1: The Shift to Recognised Sustainability Leadership in the Travel and Tourism Industry

Rafat Ali

Rafat Ali
CEO / Founder

Skift, USA
Opening Keynote: Managing Disruption through Innovation
PATA/UNWTO Ministerial Debate – Theme 2: The Sharing Economy and Travel and Tourism
PATA Insights Lounge

View presentation

Jeremy Jauncey
Founder, Chief Executive Officer

Beautiful Destinations, New York
Session One: The Transformation of Marketing
PATA Insights Lounge

View presentation

View PechaKucha presentation

Joe Nguyen
Senior Vice President, Asia Pacific

comScore, Singapore
Session One: The Transformation of Marketing
PATA Insights Lounge

View presentation

View PechaKucha presentation

Sarah Mathews
Head of Destination Marketing APAC

TripAdvisor, Hong Kong SAR
Session One: The Transformation of Marketing

Jesse Desjardins
Global Manager, Social & Content 

Tourism Australia
Session One: The Transformation of Marketing

View presentation

Joe M. Naaman
Senior Executive Advisor – Global Advisory Council
Skylight Intelligence, USA
Session Two: Research Innovation

View presentation

Thao Nguyen
Head of Strategic Partnerships, APAC

Airbnb, Singapore
Session Three: Disrupting the Travel Industry
PATA/UNWTO Ministerial Debate – Theme 2: The Sharing Economy and Travel and Tourism

View presentation

Wong Soon-Hwa
Regional Director – Asia Pacific

Blacklane Asia Pacific Pte Ltd
Session Three: Disrupting the Travel Industry

View presentation

Andrew Craig
Head of Corporate Communication India, South Asia and Southeast Asia

Visa Worldwide, Singapore
Session Three: Disrupting the Travel Industry

View presentation

Aleandre Kwan
Philanthropies Asia Program Manager
Microsoft, Singapore
Session Four: The real future of tourism: Young Tourism Professionals

Ha Lam
Co-founder and COO

Triip.me, Vietnam
Session Four: The real future of tourism: Young Tourism Professionals

Faeez Fadhlillah
CEO and Co-founder
Tripfez, Malaysia
Session Four: The real future of tourism: Young Tourism Professionals

Greg Klassen
Partner

Twenty31 Consulting, Canada
Closing Keynote Speaker

View presentation

Rob Holmes
Founder & CEO

GLP Films, USA
Special unveiling PATA advocacy video

Dr. Mario Hardy
Chief Executive Officer

PATA
PATA/UNWTO Ministerial Debate – Welcome Address

Datuk Seri Mirza Mohammad Taiyab
Director General
Tourism Malaysia, Malaysia
PATA/UNWTO Ministerial Debate – Session 1: The Shift to Recognised Sustainability Leadership in the Travel and Tourism Industry

Deepak Raj Joshi
CEO
Nepal Tourism Board, Nepal
PATA/UNWTO Ministerial Debate – Session 1: The Shift to Recognised Sustainability Leadership in the Travel and Tourism Industry

Wander Meijer
Director Asia Pacific
GlobeScan, Hong Kong SAR
PATA/UNWTO Ministerial Debate – Session 1: The Shift to Recognised Sustainability Leadership in the Travel and Tourism Industry

Hiran Cooray
Chairman

Jetwing Hotels, Sri Lanka
PATA/UNWTO Ministerial Debate – Session 1: The Shift to Recognised Sustainability Leadership in the Travel and Tourism Industry

Lawrence Leong Yue Kheong
Former Assistant Chief Executive (International Group)

Singapore Tourism Board, Singapore
PATA/UNWTO Ministerial Debate – Theme 2: The Sharing Economy and Travel and Tourism

Erick Stephens
Chief Technology Officer – Asia

Microsoft, Singapore
PATA/UNWTO Ministerial Debate – Theme 2: The Sharing Economy and Travel and Tourism
PATA Insights Lounge

View PechaKucha presentation

Vinoop Goel
Regional Director – Airport, Passenger, Cargo & Security Asia Pacific

IATA
PATA Insights Lounge

View PechaKucha presentation

Richard Lewis
Partnerships Director Travel and Tourism

What3Words
PATA Insights Lounge

View PechaKucha presentation

Jameson Wong
Director, Business Development – APAC

ForwardKeys
PATA Insights Lounge

View PechaKucha presentation

john-schubert

John Schubert
Managing Director – Marketing Asia Pacific and India

Boeing Commercial Airplanes
PATA Insights Lounge

View PechaKucha presentation

Vijay Poonoosamy
Vice President, International Affairs, Office of the President & CEO

Etihad Airways, UAE
Session One: The Transformation of Marketing

Oliver Martin
Partner

Twenty31 Consulting, Canada
Session Two: Research Innovation

Muna Haddad
Managing Director

Baraka, Jordan
Session Three: Disrupting the Travel Industry

Andrew Chan
Founder and CEO

ACI HR Solutions, Singapore
Session Four: The real future of tourism: Young Tourism Professionals

View presentation


Yogita Limaye
Correspondent & Presenter
BBC News
PATA/UNWTO Ministerial Debate

Paul Pruangkarn
Director – Communications & Marketing

PATA
Master of Ceremonies


SPONSORS

Hosted by

 

Programme Partner

 

Conference Venue and Official Hotel

jetwing-blue

 

Official Airline

 

Supporting Hotels

Heritance Hotels & Resorts

Paradise Beach Hotel

 

Delegate Lanyards Sponsored by

 

Sponsor of Cocktail Reception on May 20

Mei Shan Municipality Tourism Administration

Sponsors of Complimentary Tour on May 18

 

Conference Powered by

 

Mobile Application Sponsored by

 

Supporting Media Partners

                    

                      

MAP