Under the theme ‘Creating Experiences, Sharing Opportunities’, the PATA Adventure Travel and Responsible Tourism Conference & Mart 2016 (#ATRTCM2016) takes place in the historic city of northern Thailand – Chiang Rai. ATRTCM 2016 is a three-day niche event that brings together public and private sectors involved in adventure travel and responsible tourism to discuss new opportunities for promoting environmental protection and social sustainability within the industry. The programme comprises a one-day conference, followed by a one-day travel mart, and includes two complimentary half-day tours. The choice of the destination reflects the growing importance of dispersing tourists to emerging destinations, following successful events in Bhutan and Nepal in previous years. The former capital of the great Lanna Kingdom, Chiang Rai is a fascinating province filled with cultural and natural wonders. Located in northern Thailand, tourists can escape the crowds and visit remote hill tribes and spot exotic wildlife. Attractions range from ruins of ancient settlements and Buddhist shrines to magnificent mountain scenery and hill tribe villages. Chiang Rai is also a centre for community development projects, helping rural villagers develop their attractions without adversely affecting their natural and cultural assets. ATRTCM 2016 is proudly hosted by the Tourism Authority of Thailand. For more information on Chiang Rai, visit www.tourismthailand.org/Chiang-Rai.
Dress code Smart casual is the official dress code during AT&RTCM business sessions. Airport transfers Airport transfers between Chiang Rai International Airport and the official hotels will be available to all registered delegates arriving on February 16-17 (2 days) and departing on February 20-21 (2 days). Upon your arrival at Chiang Rai international airport please make your way to the PATA Hospitality Desk where our guides will assist you. Drivers will be waiting outside the arrivals hall to take you and fellow delegates to the hotel. About Chiang Rai, Thailand Chiang Rai, the former capital of the great Lanna Kingdom, is a fascinating province filled with cultural and natural wonders including the Golden Triangle where Thailand, Laos and Myanmar come together. This is an area that was once the hub of opium production, a trade that had much influence on cultural practices and lifestyles. Chiang Rai stayed off the tourist radar for many years with its people enjoying a shower and more leisurely pace of development and mostly traditional, rural lifestyles. For more information about Chiang Rai, visit: http://www.tourismthailand.org/Chiang- Rai. Local culture Northern Thailand’s culture is Lanna in origin and the people are very proud of their northern roots. The region is home to distinctly different food, music, arts, way of life and even language – often best represented by the hill tribes and their cultures.
Language Thai is the official language of Thailand but English is widely spoken and understood in the mainstream tourism sectors and the principal tourism hubs across the country. However, a Thai phrase book is always useful when travelling through rural communities. Religion Religion in Thailand is varied. There is no official state religion in the Thai constitution, which guarantees religious freedom for all Thai citizens, though the king is required by law to be Theravada Buddhist. The main religion practiced in Thailand is Buddhism. Time Thailand is GMT+7. There is only one time zone throughout the country. Weather Chiang Rai enjoys hot summers and a cool season that lasts usually from November to February when temperatures may drop significantly at night. We recommend that you pack a jacket or sweater. Currency Thailand’s currency is the Baht (THB) and the currency symbol is ฿. Notes are in denominations of Baht 1000, 500, 100, 50, and 20. Coins are in denominations of Baht 10, 5, 2 1 and 50 and 25 Satang. Currency exchange Leading foreign currencies are accepted but traveller’s cheques are preferred and receive a better exchange rate. Major hotels in Chiang Rai, Thailand will also exchange foreign currency. ATM ATMs in Thailand accept worldwide bank cards. Telephone The country code for Thailand is +66. To call a landline number in Thailand from a foreign country, dial: 00 (IAC-International Access Code) + 66 + (Chiang Rai city code is 53) + phone number. To dial a foreign number from Thailand you will have to dial one of the prefix numbers before you dial the country code. The prefix numbers are 001, 004, 005, 006, 007, 008 or 009. Local foods The staple diet of local people consists of sticky rice (glutinous rice), which is rolled into balls and served in small handmade bamboo containers. The rice is served steamed and some additional sweetened items are added when served as a dessert. Typical main dishes in this part of Thailand include curried chicken or shrimps, kaeng khanun (spicy jackfruit curry), kaeng yuak (banana stalk curry), sai ua (grilled pork sausage) as well as Yunnanese and Burmese rice noodles.
Electricity The power supply in Thailand is 220 volts, 50 cycles/sec. Please remember to bring an adaptor for the two and three pin sockets.
The validity of a visa for Thailand may vary according to your nationality. Many visitors enjoy visa- free status or are given a visa upon arrival at Immigration. We recommend strongly that you make enquiries via your travel agent or local Thai embassy before you depart about your specific requirements. Please ensure that your passport remains valid for at least six months on the date of arrival. Please visit: http://www.mfa.go.th/main/en/services/123/15393-Visa-on-Arrival.html
Natasha MartinAdventureEDU EducatorsAdventure Travel Trade Association (ATTA) Breakout IV: The New Adventure Market: Understanding the Indian and Chinese Adventure Traveller
MASTER OF CEREMONY
Dale LawrenceChief of StaffPATA Moderator – Breakout II: Sharing Opportunities: How to Design Effective Co-operative Marketing Campaigns
Dusit Island Resort
Sowing seeds of environmental responsibility at the Dusit Island Resort
Our venue for the PATA Adventure Travel and Responsible Tourism Conference & Mart 2016 has an impressive track in environmental responsibility.
The Dusit Island Resort Chiang Rai is growing and harvesting a range of produce in its organic gardens. The organic garden project was launched by hotel staff and has developed at an encouraging rate with a variety of indigenous and important plant species being cultivated in a natural environment without the use of chemicals. Nets are used to help prevent pest infestation. The mushroom farm has also been a major success with a modest investment creating an impressive return. Guests and visitors are invited to learn more about this successful organic cultivation programme and use home-grown vegetables for cooking at the hotel’s Thai Cooking Class.