December 2016

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December 7 – 9, 2016 

PATA Engagement Hub

Bangkok, Thailand





Storytelling is one of the most universally human ways of communication. Stories bring life to data and facts. They’re designed for sharing – easy to tell, easy to remember. Cultures have long used storytelling to pass on knowledge and content as stories are easily passed on from one person to the next.

In business, storytelling has become increasingly important as a way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace. Stories help present facts in an interesting and memorable way to engage all types of audiences – from consumers and clients to your management team.

Stories influence, inspire, and educate. If you want your ideas to be heard, it must be rooted in a story that your audience can emotionally connect with.


Join us at the next PATAcademy-HCD programme in December 7-9, 2016 to learn how to create inspiring stories that touch the hearts and the minds of your audience.

The three-day programme will empower your business with the skills to tell compelling narratives of your products and brands, including:

  • Generating realistic, narrative-driven user stories
  • Identifying elements of powerful stories
  • Choosing the most effective medium
  • Learning to ask the right questions
  • Gathering data and insights



Nicola Eliot
Senior Manager, Content Strategy
BBC StoryWorks

Achiraya Thamparipattra (Achi)
CEO & Co-Founder

Trevor Weltmann
Head of Growth

Dung “Mos” Dang
Founder and Head of Product
Scott Experience Design

Matt Gibson
Professional Travel Bloggers Association/Xpat Media

Jackson Pek
Vice President and General Counsel, Asia Pacific
Amadeus IT Group



Field visits in and around Bangkok are built into our PATAcademy-HCD programmes because they are key to the immersive training experience. In this program, participants will experience Nang Loeng neighborhood, where vibrant food market meets performance art.

Nestled in the heart of Bangkok, Nang Loeng’s century-old market is a food haven boasting local dishes and rare sweets from traditional recipes. It is also home to Thailand’s first wooden movie theater “Sala Chaloem Thani”, where legendary Thai actor Mitr Chaibancha appeared in hundreds of films between the 1950s-70s. Most importantly, Nang Loeng is one of the last strongholds of the performance arts that flourished in that era including the drama-dance ‘Lakon Chatri’, Khon classical Thai masked dance, and ballroom dancing.



PATAcademy-HCD is an interactive training programme incorporating a series of intensive classroom interactions conducted by leading travel industry experts with practical activities, group assignments, networking events and field visits in and around Bangkok.

Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants take home practical marketing strategies to be applied and implemented in their respective organisations.

Participants who have successfully completed the course will be awarded a PATAcademy-HCD certificate entitled: ‘Certified Asia Pacific – Explore the Art of Storytelling’.



PATA Member:US$1,000
Chapter Member:US$1,200

Sign up before October 31 to receive a 10% discount. The rates are US$900, US$1,080 and US$1,350 for members, chapter members and non-members respectively.

Registration fee include training, materials, site visit, lunches and dinners listed on the official programme. It excludes air ticket and hotel accommodation.

To register for the event, please visit the registration page. 




PATA Engagement Hub
Bangkok, Thailand

PATA-fun-group-sunset-IMG_9371 2

Meeting Place for Engaging Content
The Association’s PATA Engagement Hub at PATA Headquarters in Bangkok. The space with extensive city views has been designed for seminars, training sessions, webinars and social gatherings. The Engagement Hub has already been used for the PATA Rapid Recovery Taskforce launch, the PATA Engagement Hub launch event, members and industry events and PATAcademy-HCD.

Pacific Asia Travel Association (PATA) 28th Floor, Siam Tower, 989 Rama 1 Road, Pathumwan, 10330
Tel: 662 658-2000
Web: [easy2map id=4]



VIE Hotel Bangkok

PATAcademy-HCD’s official accommodation partner, VIE Hotel BangkokMGallery by Sofitel is a luxury design hotel, conveniently located in the heart of the city, consisting of 154 duplex and spacious rooms & suites.

Just steps away from the BTS Skytrain Ratchathewi station and within walking distance of a range from budget to luxury shopping malls such as Siam Paragon, Platinum Mall and MBK.The hotel offers unrivalled services and facilities including VIE’s own bath amenities, free in-room Wi-Fi and public areas rooftop swimming pool, La VIE – Creative French Cuisine, trendy YTSB Japanese Sushi bar; VIE Spa; fitness club at WE Signature; meeting and wedding venues.

Recognitions and awards include “Best Boutique Hotel”, “Trendy Hotel in Asia”, “Best Urban Hotel”, “TripAdvisor’s Excellence of the year 2012 & 2016”, 7 consecutive years of “Thailand Tatler Best Restaurants 2010 – 2016”, “The Expedia® 2013 – 2014 Insiders’ Select™ List”, Now Travel Award 2012 – 2015 and World Luxury Hotel Awards 2014 and 2016.

Special Rates

Deluxe King Bed/38-41 sq.m. (Single occupancy) THB 4,000.00 net per night incl. breakfast and Internet

Deluxe King Bed/38-41 sq.m. (Double occupancy) THB 4,500.00 net per night incl. breakfast and Internet

Net, inclusive of 10% service charge and 7% VAT

Limousine Service (Airport to Hotel or Hotel to Airport)

Toyota Camry THB 1,500 net per way per car

Mercedes Benz E Class THB 2,200 net per way per car

Van Commuter THB 2,500 net per way per van

For reservation, please return the complete form to 





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