To stay competitive, marketers are turning to video to broaden their reach, boost conversions and stand out. As this captivating visual medium continues to flourish, brands and marketers of all stripes are beginning to recognize how important it is to include video in their digital marketing mix.
Meanwhile, digital branding campaigns are becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Marketers can now apply their understanding of digital marketing to distribute their videos across various digital platforms to get them discovered by the right audience.
Using interactive learning approaches and hands-on assignments, this PATAcademy-HCD programme examines the challenges and opportunities presented by video marketing and digital marketing campaigns.
Benefits to participants
The two-day workshop will empower participants with the knowledge and skills to create online videos effectively and efficiently, while building a strong digital brand, including:
- The importance of video in the digital marketing mix
- How to make engaging video content in minutes
- The role of video in digital marketing
- Case studies of successful video-based digital marketing campaigns
- How to optimize your content for digital audiences
- How to design a digital branding campaign that leverages video
Plus more benefits
- The first 10 participants signed up will receive a complimentary of one-year Binumi subscription valued at USD1,000
- All other participants will receive a 12-month subscription for the price of 6, valued at USD500
Binumi is a unique video platform that empowers business to take control of its communications by providing the tools to unlock, create and tell compelling commercial stories that can build opportunity and growth. Binumi enables anyone in business to create, shape and share ideas and stories through providing royalty-free footage and editing tools combined with simple but comprehensive content management operated in the cloud.
Who should attend
Intermediate marketers, entrepreneurs, government and private sector organisations seeking to grow their business and promote their products, service and destinations through digital marketing strategies.
PATA Members: USD699
Chapter Members: USD899
For enquiries and further information, please email HCD@PATA.org.
PATA Engagement Hub
Meeting Place for Engaging Content
The Association’s PATA Engagement Hub at PATA Headquarters in Bangkok. The space with extensive city views has been designed for seminars, training sessions, webinars and social gatherings. The Engagement Hub has already been used for the PATA Rapid Recovery Taskforce launch, the PATA Engagement Hub launch event, members and industry events and PATAcademy-HCD.
Pacific Asia Travel Association (PATA) 28th Floor, Siam Piwat Tower, 989 Rama 1 Road, Pathumwan, 10330
Tel: 662 658-2000